Super Aurora wrote:wow i'm reading fromt hat link that the pooh movie is going to be release around July 15, same time as Harry Potter's Deathly Hallows part 2......
Disney is an idiot....
Don't they learn by their mistakes? The Legend of Narnia: Prince Caspian, The Princess and the Frog...
It seems like Disney wants their movies to fail. But then again, we are talking about Disney marketing, are we not? Disney marketing beeing idiots is no news; )
Yeah, their logic doesn't make much sense. There's counter-programming and then there's stupidity. I think they should maybe give it a March release, since I always associate Spring with Pooh and family films have been doing very well lately. But if they're keen on the summer, August is good, too. Preferably, the third week, so it won't compete with The Smurfs, which is coming out on the 3rd. By then, all of the major summer blockbusters will have gone. Or maybe even September, as Cloudy with a Chance of Meatballs did amazing business in that month. An animated family movie can do really well if you time the release right. Which, unfortunately the Disney marketing team is unable to do with their own ones.
What they should do is let John Lasseter choose the release date, since he is the executive producer after all and they should yield more power over release date instead of the marketing people. That said, with the release date also rather close to Cars 2, I expect they will move it to a less worse date, in which they're not competing with themselves. Though, they will still find a way to eff it up and pit Pooh against a $500-million grossing phenomena.