http://www.mediabuyerplanner.com/entry/ ... ownership/Disney to Unveil System to Bypass DVD Ownership
Disney is expected to unveil technology next month that will give consumers “access rights” to movies and TV shows, allowing them to pay a single price for permanent access to content across the web, mobile devices, and cable services that allow on-demand viewing.
The technology, known as Keychest, allows users to purchase rights to a movie from a participating store, and the user’s accounts with other participating services, such as mobile providers or VOD cable services, show the content as available for viewing, the Wall Street Journal reports. The movies reside with the particular delivery company, and the user can access the movie from any device. This could mean an end to the necessity of owning of physical DVDs.
Disney has not named any other participating companies.
If successful, Keychest could conquer the hurdles that are holding back widespread adoption of movie downloads, mainly the difficulty of playing movies on any device other than a computer, and limited computer storage space.
DVD sales have plunged by 25% for some studios, weakening the studios’ business model. Keychest, though it may not be profitable for as many as five years, could bring the category “up to a healthy state where we can expect growth in the future,” says Bob Chapek, president of home entertainment at Disney Studios.
Would one then be able to burn these movies/shows on to a DVD? And what would the quality be like? Also, this means the end to special features (although Disney typically likes to have little or none on those, see X-Men and DuckTales). I'd prefer to just buy DVDs. I don't like watching stuff on my computer unless I have to. I'd probably rather them do a DVD on Demand type thing for their less popular stuff like Warner Brothers.
