Hasta La Vista, Buena Vista

[2099net]

From IMDB

The Walt Disney Co. plans to do away with its remaining Buena Vista banners and replace them with the Disney name, Bloomberg News reported today (Thursday), citing people involved in the plans. The company's distribution division and its home-video unit both bear the Buena Vista designation. Buena Vista Games has already become Disney Interactive Studios. Tuna Amobi, a New York-based analyst with Standard & Poor's, told the wire service that few people associate the Buena Vista name with Disney. "I guarantee millions of people don't know that it's owned by Disney. ... Outside of the industry, it's not widely known."

I'm not sure about this. Didn't they have issues with non-family friendly content being associated with Disney in the past? I can't see films like even the mild PG-13 Wild Hogs being released with a Disney branded distributor being a benefit to the company.

[PixarFan2006]

Well, Pirates was PG-13 and that was released by Disney. I don't really care if they do away with Buena Vista.

[castleinthesky]

Disney will just end up releasing "non-family friendly" films under the Touchstone, Hollywood, or Miramax brands.

[2099net]

But won't they still have credits at the start for the distributor? Presumably to be Walt Disney Pictures now?

[Timon/Pumbaa fan]

You can read a more in-depth article from the beloved Jim Hill.

So basically, titles such as Touchstone, ABC and ESPN are going to get more Disney exposure.

[Billy Moon]

I wish it were the other way round. Actually I wish they'd abandoned the use of Walt Disney's name long ago.

[PixarFan2006]

I wish it were the other way round. Actually I wish they'd abandoned the use of Walt Disney's name long ago.

Then how else would kids know the name of Walt Disney?

[Jules]

I wish it were the other way round. Actually I wish they'd abandoned the use of Walt Disney's name long ago.

Wh-wha-wh-whaaat!!?

[PapiBear]

Yay, another stupid Disney corporate idea, from the man who learned at Eisner's feet.

I say let them do it, because it will completely sully the Disney brand name and blow up in their faces, and then it'll be a great reason for the board of directors to get rid of Iger and his band of idiots as part of the damage control.

All it takes is for ONE major scandal to erupt at a Disney-branded company, and the press will have a huge field day.

Walt named his distribution company Buena Vista for a REASON, you know. But hey, it's not exactly like Walt Disney knew anything about business, of course. Oh no, Bob Iger's so much more brilliant than Walt Disney ever was, yes of course, of course.

[Jules]

Yay, another stupid Disney corporate idea, from the man who learned at Eisner's feet.

Oh, come on! Give Bob Iger some time to prove himself. He's only been CEO for about a year now.

I say let them do it, because it will completely sully the Disney brand name and blow up in their faces, and then it'll be a great reason for the board of directors to get rid of Iger and his band of idiots as part of the damage control.

Actually, I don't think it's a bad move. I do believe that many people have no idea BV belongs to Disney, and rebranding may increase the public's recognition of what IS Disney. It is kind of said to see Buena Vista go, though.

Walt named his distribution company Buena Vista for a REASON, you know. But hey, it's not exactly like Walt Disney knew anything about business, of course. Oh no, Bob Iger's so much more brilliant than Walt Disney ever was, yes of course, of course.

You're making the Disney board of directors look like retarded arrogant jerks, which I'm sure they're not (or I hope they're not). No one is saying Bob Iger is more brilliant than Walt Disney - it's just a simple business move, which someone thought was worth trying out.

[Billy Moon]

Then how else would kids know the name of Walt Disney?

From the old films of course. The style of anything the company produces has drifted very far from anything Walt Disney might have made. It's a shame many people think Walt Disney's films (or intentions) were no good, and they base their opinion on the quality and style of the newer stuff. An average Joe doesn't necessarily know Walt Disney is long dead, or that there was a person called Walt Disney alive in the first place. The current generation should have used their own name to begin with, IMO.

[Jules]

Then how else would kids know the name of Walt Disney?

From the old films of course. The style of anything the company produces has drifted very far from anything Walt Disney might have made. It's a shame many people think Walt Disney's films (or intentions) were no good, and they base their opinion on the quality and style of the newer stuff. An average Joe doesn't necessarily know Walt Disney is long dead, or that there was a person called Walt Disney alive in the first place. The current generation should have used their own name to begin with, IMO.

I soooo don't agree with that. Who said that people think Walt Disney's films were no good? That gives me heart-ache. Walt Disney's films are so well-loved, even by today's generation! The new Disney artists may be producing stuff thematically and stylistically very different to Walt's time, but they are continuing in Walt's legacy, hence their work should carry Walt's name.

[darth_deetoo]

Well I hope that The Frog and the Princess, Rapunzel and the new Disney shorts see's a return to the style of Classic Disney.

Not sure I entirely agree with the view that the style has drifted so far away, I think movies like Beauty and the Beast, The Little Mermaid, The Lion King, Tarzan and Brother Bear to name just a few continue the legacy that Walt Disney began just fine. And I think one of the great legacies of Disney is the sheer variation in the type of material that was produced, when you look at the classic shorts, the Princess movies, the package films, Fantasia - the early Disney movies embraced variety and diversity.

And I certainly don't think Pirates of the Caribbean goes against the classic Disney movies either.

I think it's very important to keep Walt Disney's name and memory alive.

[Billy Moon]

Who said that people think Walt Disney's films were no good?

You don't know many people, do you? I've met more people who dislike Disney films than people who love them, and if you ask them why, the reason for disliking Disney never has anything to do with the Walt-era films. The modern day films (and the ways they run the company) make people think Disney is too commercial and lacks in artistry or originality etc. And while I don't necessarily think so myself, I do think it's even less true with the Walt-era films. I think Walt Disney's name would have a better echo to it if the new generation would have stopped using it.

[UmbrellaFish]

You don't know many people, do you? I've met more people who dislike Disney films than people who love them, and if you ask them why, the reason for disliking Disney never has anything to do with the Walt-era films. The modern day films (and the ways they run the company) make people think Disney is too commercial and lacks in artistry or originality etc. And while I don't necessarily think so myself, I do think it's even less true with the Walt-era films. I think Walt Disney's name would have a better echo to it if the new generation would have stopped using it.

I've met people like that myself, but normally they dislike Walt's films, not the films the company produces today. And to even think of renaming the entire company and taking out the Disney name is, well, woah. That wouldn't be a good idea. At all. I don't think taking out Buena Vistia is a good idea, either. That's just wrong. Unthinkable. At least to me.

[musicradio77]

That was very sad news. Buena Vista has been around since "Lady and the Tramp" first came out in 1955 under the Buena Vista name. Very sad to see them go. First there was Buena Vista Games and now Disney Interactive Studio, Touchstone TV becomes ABC TV Studio and now, Buena Vista TV is now Walt Disney TV. Look at "The Golden Girls", does Lifetime still carry reruns with the BV name until it renames Walt Disney TV? I see "Home Improvement", "My Wife and Kids" and others shows except movies in syndication is still using the BV name, maybe all of them should be renamed Walt Disney TV. Here is an example of what it looked like originally.



They put the new logo last year since it was first introduced in "Pirates of the Caribbean: Dead Man's Chest" and then right up to the "Bridge to Terabithia". "Pirates of the Caribbean: At World's End" has the same thing in the upcoming film except the trailer. Maybe it's a good idea that they should call it Walt Disney Television with the same new logo as shown in that pic. According to that pic shown, the word "Pictures" should be replaced by the word "Television", but the theatrical version is using the word as "Pictures". That might be a great idea for syndication. Here is what it originally looked.

http://www.retrojunk.com/details_commercial/4218/

[PapiBear]

Yay, another stupid Disney corporate idea, from the man who learned at Eisner's feet.

Oh, come on! Give Bob Iger some time to prove himself. He's only been CEO for about a year now.

Oh, yes, I'm being so unfair and mean. Little Bobby Iger needs me to be patient for him, because he's not a grown man leading a giant multinational corporation, he's a little boy in his very first job. So I need to give him a chance. And to not give Bobby a chance is to be oh so mean. And we here at UD are ever so eager to not be mean to everyone. We're here to be sweet and kind and ever so patient toward everyone, especially the executives in charge of Walt's legacy. So if Bobby steers the ship onto the rocks and runs it aground, we need to be patient and loving and say "that's OK, Bobby, we know you didn't mean to do it; you were only trying to do your best, and even though the company's become a public relations nightmare, you tried, and that's all that matters."

So, how long do I give him a chance? Until he blows it? Or until you say I can stop? Do you want to decide these things for me, Julian? Or am I allowed to think for myself and have my own opinion? Not sure, you may have been elected Ruler of the Universe and I missed the memo. Let me know, mm-kay?

I say let them do it, because it will completely sully the Disney brand name and blow up in their faces, and then it'll be a great reason for the board of directors to get rid of Iger and his band of idiots as part of the damage control.

Actually, I don't think it's a bad move. I do believe that many people have no idea BV belongs to Disney, and rebranding may increase the public's recognition of what IS Disney. It is kind of said to see Buena Vista go, though.

Whoa. WHOA. WHOAAAAA. Well, there you go, ladies and gentlemen, the Great Julian Carter of Malta has spoken, and I guess his belief that it isn't a bad move totally trumps my belief that it is, so I guess I just need to sit down and shut up and stop annoying the Great Julian Carter of Malta with my silly differing opinions, because he's the one who decides what's good and bad around here, and I have no right to say otherwise, do I?

Walt named his distribution company Buena Vista for a REASON, you know. But hey, it's not exactly like Walt Disney knew anything about business, of course. Oh no, Bob Iger's so much more brilliant than Walt Disney ever was, yes of course, of course.

You're making the Disney board of directors look like retarded arrogant jerks, which I'm sure they're not (or I hope they're not). No one is saying Bob Iger is more brilliant than Walt Disney - it's just a simple business move, which someone thought was worth trying out.

Oh, I know, isn't it just AWFUL, Julian? How DARE I think that the Disney board of directors might actually be retarded arrogant jerks! How DARE I?!?! You're sure there not, so, hey, I guess they must not be. You're the expert on these things, right? You know all.

It's not a "simple" business move, Julian, it's a complicated and poorly planned move, and the repercussions of it will become problematic for the company in time. But hey, you say it's a great idea, so let's try it. Somebody thought financing Ishtar was a great idea too, and look how that turned out.

[goofystitch]

The way I see it is what does it matter if the general public knows that Buena Vista is Disney? I mean, it's not a good thing to have R-rated Touchstone films and TV series like Desperate Housewives closely associated with the Disney name. The different divisions exist for a reason. All Disney home video releases have "Disney" smacked all over the place. You have to read the small print to even see the "Destributed by Buena Vista" logo. I just don't think movies like "Scream" should be released on Disney DVD. In general, most people haven't even heard of Buena Vista before.

[Jules]

Wow, PapiBear ... I'm flattered. I mean, I would never have thought that you'd be willing to raise my status to Ruler of the Universe and Great Julian Carter of Malta. I must say "thank you", but since I'm not exactly a big-headed, inflated, snobbish, evil, demented and downright cruel and unpleasant person, I guess I'll have to say "no thank you".


[sarcasm-disgust]Reading your posts is a pleasure though. You must be a unique specie of homo sapien, in that your writing reverbrates with sophisticated tableaux, lending the reader a warm fuzzy feeling.[/sarcasm-disgust]

Don't you think guys? [/quote]

[Disney Duster]

I have to admit, I actually found PapiBear's post really funny, because sarcasm is always funny, especially the woaahh, that was hilarious, and likewise I enjoyed Julian's clever, equally funny remarks back.

I want to be funny too:

It's not a "simple" business move, Julian, it's a complicated and poorly planned move, and the repercussions of it will become problematic for the company in time. But hey, you say it's a great idea, so let's try it. Somebody thought financing Ishtar was a great idea too, and look how that turned out.

Oh, I know, isn't it just AWFUL, PapiBear? How DARE Julian think that it's just a business move and it will actually be beneficial, not problematic. How DARE he?!?! You're sure it is problematic, so, hey, I guess it must be. You're the expert on these things, right? You know all.

I will admit, you research this stuff probably more than Julian, but you don't know all either.

Can you let Julian have his opinion, and you have yours?