In another, Luke said that he expected it to sell 7 million units, a little over Snow White and the Seven Dwarfs and Beauty and the Beast. However, if Disney pocketed at least 20 dollars a pop, that would only amount to 140 million dollars. That doesn't even include the myriads of give-away DVDs through exclusive chains. Also, at retail and discount stores, the price will be much cheaper. According to my math, The Lion King would have to sell at least 11 million copies before they started seeing a profit. I am aware that 200 million dollars cover The Lion King 1 1/2 and The Lion King 2 Special Edition. However, it seems Disney would be raking in the big bucks this time. Or am I missing something.The Lion King Budget Dilemma
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Prince Eric
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The Lion King Budget Dilemma
I read in an earlier post that marketing for The Lion King DVD amounted to 200 million dollars. In another, Luke said that he expected it to sell 7 million units, a little over Snow White and the Seven Dwarfs and Beauty and the Beast. However, if Disney pocketed at least 20 dollars a pop, that would only amount to 140 million dollars. That doesn't even include the myriads of give-away DVDs through exclusive chains. Also, at retail and discount stores, the price will be much cheaper. According to my math, The Lion King would have to sell at least 11 million copies before they started seeing a profit. I am aware that 200 million dollars cover The Lion King 1 1/2 and The Lion King 2 Special Edition. However, it seems Disney would be raking in the big bucks this time. Or am I missing something.
In another, Luke said that he expected it to sell 7 million units, a little over Snow White and the Seven Dwarfs and Beauty and the Beast. However, if Disney pocketed at least 20 dollars a pop, that would only amount to 140 million dollars. That doesn't even include the myriads of give-away DVDs through exclusive chains. Also, at retail and discount stores, the price will be much cheaper. According to my math, The Lion King would have to sell at least 11 million copies before they started seeing a profit. I am aware that 200 million dollars cover The Lion King 1 1/2 and The Lion King 2 Special Edition. However, it seems Disney would be raking in the big bucks this time. Or am I missing something.
7 million DVD units, at least. I'd imagine at least 4 million VHS units. In any event, I'm starting to see some of this marketing budget, with the ads on bus stop / phone booth sides in the city. But I don't think Disney pockets anything close to $20 a pop. First of all, $20 will probably be the high price release week. And how much of that is profit for the store? I think it could be as low as a single-digit profit per copy for Disney, maybe, depending on how low the low prices are.
And the 7 million unit was only through the end of the year. I'm sure Disney will make back their marketing money somehow.
And the 7 million unit was only through the end of the year. I'm sure Disney will make back their marketing money somehow.
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Starion
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Animated-Movies.com says that The Lion King was the most requested DVD. I'm confused.Matt wrote:I am sure Disney will make money with Sleeping Beauty! After all it was the most requested DVD!
2099net found this article from Animated-Movies.net
http://www.ultimatedisney.com/forum/viewtopic.php?t=718
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Choco Bear
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Nope - that $200 mil is covering both the original TLK and the releases of its 2 sequels - Hakuna Matata and Simba's Pride - in their special edition dvds on February 10th and August 31st, respectively.
That make more sense to me. $200 mil for three releases is still a bit too much, but at least not as bad as it would be with TLK alone. O_o
That make more sense to me. $200 mil for three releases is still a bit too much, but at least not as bad as it would be with TLK alone. O_o
Life often leaves us standing bare, naked and dejected with a lost opportunity. Over the bleached bones and jumbled residues of numerous civilizations are written the pathetic words: "Too late."
~Dr. Martin Luther King, Jr.
~Dr. Martin Luther King, Jr.