Pluto Region1, I think you are looking at it the wrong way. The typical Disney Blu-Ray release lately has been 1-disc Blu-Ray, 1-disc DVD, 1-disc Digital Copy, equaling a total of a 3-disc combo pack. The first week deals for those releases are typically around $25. However, when they drop one of the bonus discs, as in you get the Blu-Ray/DVD combo or the Blu-Ray/Digital Copy combo, the price is still $25. The whole point of the bonus discs is that they are
free. I know, I know, I've heard the argument that we are really paying for them, but at $25 for the whole set, no you're not. Not when the average new release Blu-Ray without any extra discs is also $25.
What needs to be pointed out about Up is that this is a
2-disc Blu-Ray set. You always pay more for extra Blu-Ray discs because they cost more to make. Up is a 4-disc set (2-disc Blu-Ray, 1-disc Deluxe DVD, 1-disc Digital Copy) and first week deals will be around $30, $5 more than what you pay for a 1-disc Blu-Ray, regardless of any bonus discs thrown in. Also note that it is the
Deluxe DVD that is included, which is around $21 with first week deals and also comes with the Digital Copy. So basically, you are paying an extra $9 to future proof your purchase and you also get a whole extra disc of Blu-Ray exclusive features to enjoy when you get a Blu-Ray player.
As for Disney not offering multiple Blu-Ray options, I think the reason is purely based on last year's sales of Wall-E. The 3-disc combo packs (2-disc Blu-Ray, 1-disc Digital Copy for $35 first week) sold out almost everywhere. The 2-disc Blu-Ray only sets were readily available everywhere.
So even though you have no use for the Digital Copy and even though you can't play the Blu-Ray discs yet, you are still getting a good value for $30.
