Weekend Report: 'Cinderella' Shines, 'Run' Stumbles
Earning more than the rest of the field combined, Disney's Cinderella (2015) easily took the top spot at the box office this weekend.
Playing at 3,845 locations, Cinderella opened to an estimated $70.05 million. That ranks sixth all-time among March debuts. Compared to Disney's recent live-action fantasies, Cinderella's opening was on par with Maleficent ($69.4 million), and a bit lower than Oz The Great and Powerful ($79.1 million). It also opened well above Snow White and the Huntsman ($56.2 million).
This is all the more impressive considering Cinderella's budget was a modest $95 million, which is around half as much as the rest of those movies cost.
Cinderella's audience was 66 percent female and 66 percent families. The movie received a strong "A" CinemaScore; combine that with great reviews, and this should hold well over the next few weeks. A final total north of $200 million is virtually guaranteed at this point.
Around-the-World Roundup: 'Cinderella' Dazzles Overseas
Opening in 31 markets, Cinderella ruled the international box office this weekend with an estimated $62.4 million.
According to Disney, that's up 17 percent from Oz The Great and Powerful, and down 30 percent from Maleficent. It's worth noting here that those movies were in 3D, whereas Cinderella is not.
Cinderella's biggest markets were China ($25 million) and Russia ($7.3 million). It was also strong in Mexico ($5 million) and Italy ($4.6 million), while it was less remarkable in Germany ($2.1 million). The movie also had impressive first place debuts across smaller Asian markets like the Philippines, Thailand and Malaysia.
Next weekend, Cinderella expands in to France, Australia, Brazil, Spain and the U.K. It reaches its final market, Japan, in late April.
Total Lifetime Grosses
Domestic: $70,053,000 52.9%
+ Foreign: $62,400,000 47.1%
= Worldwide: $132,453,000
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