Chris Williams has joined Walt Disney Animation Studios’ Big Hero 6 as director, alongside helmer Don Hall. Additionally, Roy Conli has boarded the project as producer. [...] Hall previewed Big Hero 6, which is scheduled for release on Nov. 7, 2014, last summer at Disney's D23 Expo. At that time, Kristina Reed was attached to produce.
After King of the Elves was shelved for the upteenth time, Williams had been working as a story artist on Big Hero 6. Making a member of the story team a co-director in mid-production is starting to become a trend at WDAS. I wonder why was Kristina Reed replaced, though. That seems completely out of the blue since Don Hall is still attached as a co-director.
If "Frozen" has taught me anything... Disney can wait until pretty much the last possible second to begin advertising and still have a box office hit. I couldn't believe how long they waited to begin promoting Frozen, but it didn't seem to hurt it in the end.
Neal wrote:If "Frozen" has taught me anything... Disney can wait until pretty much the last possible second to begin advertising and still have a box office hit. I couldn't believe how long they waited to begin promoting Frozen, but it didn't seem to hurt it in the end.
I have to agree. Although this practice of theirs may be frustrating to fans, it doesn't seem to affect a film's commercial success in the slightest.
Neal wrote:If "Frozen" has taught me anything... Disney can wait until pretty much the last possible second to begin advertising and still have a box office hit. I couldn't believe how long they waited to begin promoting Frozen, but it didn't seem to hurt it in the end.
I have to agree. Although this practice of theirs may be frustrating to fans, it doesn't seem to affect a film's commercial success in the slightest.
So I'm gonna ignore this thread until September . . .
Neal wrote:If "Frozen" has taught me anything... Disney can wait until pretty much the last possible second to begin advertising and still have a box office hit. I couldn't believe how long they waited to begin promoting Frozen, but it didn't seem to hurt it in the end.
I have to agree. Although this practice of theirs may be frustrating to fans, it doesn't seem to affect a film's commercial success in the slightest.
I'd been saying that for months. Especially during the forum's "where is that damn trailer?!?!" mental meltdown. I've referenced how Avatar went through the exact same thing quite a few times. People had been spelling doom for that film due to the late marketing approach just like people were doing around here for Frozen.
The fact that Frozen is now morphing into an animated mini-Avatar is therefore giving me great satisfaction. Waiting until 2 months before release to drop a theatrical trailer is not in anyway going to negatively impact a movie's Box Office chances. Frozen is passing $300 million on sunday and Despicable Me 2 is in sight as well.
The thing about BH6 though is that it seems to be playing less safe with it's story than Frozen. Disney may have not had to try extremely hard to make Frozen a success, but an animated super hero movie would be a completely different story with a slightly different audience than a fairy tale musical.
The thing is, an animated super hero movie sounds like a hard movie to sell other than to kids (mostly boys) or Marvel fans. Frozen's marketing team didn't have to try as hard probably because Tangled's success proved that classic Disney fairy tales still have a wide appeal. I suppose BH6 could get notice with minimal marketing if it rode off of either Wreck-it Ralph or the live-action Marvel movies successes, but probably not enough to get huge numbers across all demographics into theatre seats. I just think that Disney will have to try much harder with their marketing if they want BH6 to have similar audiences to Frozen, or even Wreck-it Ralph. Therefore, they'll probably have to put out a trailer earlier to ease wide-audiences into the idea of an animated Marvel film.
Although that movie was helped by its teaser being shown in front of Pixar's biggest hit at the time, so awareness was high for a good year and a half. Nonetheless, the marketing on The Incredibles was excellent and if Big Hero 6 ends up at the same level of quality, it could do just as well (and keep in mind, The Incredibles had to compete directly with The Polar Express and The SpongeBob SquarePants Movie and still posed strong holds).
I also think we underestimate the popularity of superheroes among female viewers. Wasn't it recently revealed that Cartoon Network cancelled Young Justice for the asinine reason that more girls were watching it than boys?
"There are two wolves and they are always fighting. One is darkness and despair. The other is light and hope. Which wolf wins? Whichever one you feed." - Casey Newton, Tomorrowland
We had way more information about Frozen at this time Kristen Bell was known to be in the cast in March 2012 and Idina became known a little later, June 2012 I believe, well over a year in advance.
It's really strange there's nothing known about the cast of Big Hero 6 when it's supposed to come out in 10.5 months, but I'm sure stuff will come out any day now.
They can't market BH6 the same way they did Frozen. 2 different films. So when will the first trailer come out? Since there is no Pixar film, that's anyone's guess. I believe they will us the same tack tick they did with WiR. We should get some new images/info by mid-February & then it should be dead-quit all the way til June/July. If would be great if they put a teaser with the Frozen DVD, but WiR never had a teaser either, so that's not happening. Disney also must relies that BH6 will have competetion:
These 2 films will be sandwiched in between BH6, plus these films will possibly be marketed alot earlier than BH6. So as you can see, BH6 will have competition, this is something Frozen didn't have to deal with. Tangled beat out Megamind in November 2010, while WiR did the same to Rise of the Guardians in 2012. I just hope Disney markets BH6 properly. There's no Pixar film this year, BH6 has the entire year to build up interest.
estefan wrote:
I also think we underestimate the popularity of superheroes among female viewers. Wasn't it recently revealed that Cartoon Network cancelled Young Justice for the asinine reason that more girls were watching it than boys?
Yes. Mostly because of the old fucks in the exec suits and their precious "muh target demography" and that toy merchandise didn't have any for girls.
DisneyEra wrote:They can't market BH6 the same way they did Frozen. 2 different films. So when will the first trailer come out? Since there is no Pixar film, that's anyone's guess. I believe they will us the same tack tick they did with WiR. We should get some new images/info by mid-February & then it should be dead-quit all the way til June/July.
If I were to guess, I think we will see the first Big Hero 6 trailer in front of Maleficent as that basically took The Big Dinosaur's slot and will Disney's big summer release this year. And I think it would be clever marketing if the second trailer premiered in front of Guardians of the Galaxy, what with both being Marvel properties. Though The Boxtrolls seems more likely, due to Disney's recent plan of launching the second trailer for their November release in September.
"There are two wolves and they are always fighting. One is darkness and despair. The other is light and hope. Which wolf wins? Whichever one you feed." - Casey Newton, Tomorrowland
DisneyEra wrote:They can't market BH6 the same way they did Frozen. 2 different films. So when will the first trailer come out? Since there is no Pixar film, that's anyone's guess. I believe they will us the same tack tick they did with WiR. We should get some new images/info by mid-February & then it should be dead-quit all the way til June/July.
If I were to guess, I think we will see the first Big Hero 6 trailer in front of Maleficent as that basically took The Big Dinosaur's slot and will Disney's big summer release this year. And I think it would be clever marketing if the second trailer premiered in front of Guardians of the Galaxy, what with both being Marvel properties. Though The Boxtrolls seems more likely, due to Disney's recent plan of launching the second trailer for their November release in September.
Yeah, Maleficant seems like the best time for the first trailer. About 5 months before it's release. I know the second trailer will be put in September, but Boxtrolls comes out on the 26. That seems kinda late for Disney to release the second trailer. I believe it will come out earlier in September, so it can have that 2 month marketing blitz we've seen since Tangled.
is the Frantokyo thing from the comics? cause if not its really lame and seems like it was done so they can insert some non-asian characters in what should have been an all asian cast.
Funny this was never a problem back in the 90s/2000's(Mulan, Aladdin & Brother Bear have all ethnic casts.)
But, congrats to Chris! 
