





Yeah, you do have to wonder whether this marketing strategy ultimately is going to backfire on Disney down the road?
Folks could be like, "Yeah, I saw Tangled thinking it was about this snarky guy, but it really was a princess. Then I saw Frozen thinking it was about this goofy snowman and it was about a princess, too. There's no way in hell I'm seeing Big Hero 6 (or Zootopia or Giants or Moana). Sure, they make it look like it's a super hero movie (or whatever schtick for Giants or Moana), but no doubt it's about singing and dancing princesses too."
(I hope that isn't the case, and Wreck It Ralph wasn't (really) about princesses, but if you "lie" often enough, people will eventually believe everything you say is a lie)