Frozen: Part IV

[jazzflower92]

Trivia time: apparently, Hans' horse's official name is Lemon... kinda.

Question: Is there any way we can get a confirmation of what Han's horse's name is for #FrozenFriday?

Jennifer Lee: Well, since it's #FrozenFriday. Han's horse's name is Sitron, which we all know is Norwegian for...wait for it...Lemon.

"Lemon" was a fan name, never official. So I'm assuming the creators just wanted to throw a bone to the Frozen fans.

Maybe we can decide the names of Hans' older brothers or something.

Sitron that really sounds like a cool name. I have a feeling that horse will be getting a big fan base when the movie comes out.

[tomakpo]

The other day at school we have to draw stuff for charity and I drew an Olaf. I felt like a Disney marketing guy No Anna, no Elsa, Olaf.

[disneyprincess11]

NEW FROZEN POSTERS






And again, NO ELSA AND ANNA ETC.

[Edthehyena]

Nices ones. Good they call it a comedy when we know that movie is (fortunately and beautifully !!!) full of drama

[DisneyFan09]

Thats true, enigmawing. I wonder how the Disney fans would react if they knew about the unhappy ending of "Pocahontas" [. . .]

They'd probably say, "Yikes. This is going to hurt it at the box office."

And they'd be right.

Yup. They weren't failures, but they weren't as hits as the former films. And besides, "Pocahontas" made more than "Mulan".

[Tristy]

NEW FROZEN POSTERS






And again, NO ELSA AND ANNA ETC.

[Warm Regards]

...Is Disney honestly thinking families would much prefer to see a comedy about a snowman and his reindeer, over a adventure-drama starring two sisters who happen to be princesses?

Or am I just naive about movie going demographics?

[PatrickvD]

...Is Disney honestly thinking families would much prefer to see a comedy about a snowman and his reindeer, over a adventure-drama starring two sisters who happen to be princesses?

Or am I just naive about movie going demographics?

Very naive... People in general are pretty stupid.


The cheesy "chill out" poster reminds me of the infamous "Bust a moo on April 2" campaign.

[qindarka]

...Is Disney honestly thinking families would much prefer to see a comedy about a snowman and his reindeer, over a adventure-drama starring two sisters who happen to be princesses?

Or am I just naive about movie going demographics?

Very naive... People in general are pretty stupid.


The cheesy "chill out" poster reminds me of the infamous "Bust a moo on April 2" campaign.

Could we not go down this route? It's not an issue of intelligence.

[Tangled]

...Is Disney honestly thinking families would much prefer to see a comedy about a snowman and his reindeer, over a adventure-drama starring two sisters who happen to be princesses?

Yup. And I don't really blame them at this point. Although Disney Princesses are profitable as toys for girls, most little boys will, of course, turn their noses up at the brand just for the sole fact that they're "for little girls" even if that's not the case at all. Advertising this movie as an actual Disney Princess romance musical would probably lose much of their target demographic. Sure, although Disney musicals are still loved by a huge number of adults and kids alike, many little boys are still biased and are taught to see things like princesses as something challenging their masculinity. I'm not saying that all boys don't like feminine things, it's just that society now draws too thick of a line between "masculinity" and "feminitity" so a lot of guys see traditionally "girly" things as toxic. However, girls being "masculine" is often seen as a good thing and girls can like things targeted at boys with no problem. Therefore, Disney aiming at males is kind of a fail-proof plan...unless people have learned from Tangled to never trust Disney's marketing and that if the lead in a Disney movie is female, the movie will most likely a musical romance centered around princesses.

It's a shame really, but yeah, I have seen kids and even adults who refuse to watch things targetted at other demographics aside from themselves, as well as many boys who can't stand most Disney movies because of the romance and music numbers. I remember when Tangled was about to come out and I pointed out to a 10 year old relative (who was excited to see the movie at the time) that the advertising was wrong and that it was a musical centered around a princess and romance. He became disinterested in the movie and his excitement (as he was just judging by the trailers) instantly faltered.

And speaking of Tangled, of course, the Dreamwork's-esque marketing for that movie did indeed work. Besides, the marketing for the movie shouldn't matter to us, as we're not Disney's intended demographic. We may turn our noses up at horrible marketing campaigns, but kids will eat it up. I bet we're all going to end up seeing it eventually anyway. We don't need to be advertised to.

[PatrickvD]

Very naive... People in general are pretty stupid.


The cheesy "chill out" poster reminds me of the infamous "Bust a moo on April 2" campaign.

Could we not go down this route? It's not an issue of intelligence.

Could we not decide for each other what routes we go down? Maybe not popular opinion, but target demographic ways of thinking in consumer driven cultures has definitely dumbed down marketing approaches and the way people respond to them.

This isn't some secret theory. It's common perception. And it is in no way meant to insult anyone, as my "people are stupid" comment was quite obviously meant as an oversimplified joke.

Oh and thanks for reminding me why I haven't been visiting te forum as of late. It's become about as funny as watching the grass grow.

[Atlantica]

Oh for goodness sake!

I understand the reasonings behind it, but I still think they should be more confident in the abilities of this film.

[unprincess]

Advertising this movie as an actual Disney Princess romance musical would probably lose much of their target demographic.

but it doesnt have to be advertised as a Princess musical. It has many different aspects: comedy, romance, action, fantasy, drama, tragedy etc... just like Harry Potter & LOTR movies do. Why not advertise it the way those movies are. A movie that everybody can enjoy.

[Atlantica]

Yes exactly. If you go through the theatrical trailers to most 'Princess' movies, they aren't in any way overly pink and fluffy.

The recent Diamond trailer for Mermaid makes no mention of princesses or anything....a good, gender neutral trailer. Which is what these films are! For everyone. It only seems to be Disney who doesn't get that.

[PrincessElsa]

Advertising this movie as an actual Disney Princess romance musical would probably lose much of their target demographic.

but it doesnt have to be advertised as a Princess musical. It has many different aspects: [...] romance, action, fantasy, drama, tragedy etc... just like Harry Potter & LOTR movies do. Why not advertise it the way those movies are. A movie that everybody can enjoy.

Exactly. The Japanese trailer markets it as an epic action-adventure fantasy film - one which also happens to have an amazing super-heroine for a main character, along with scary, exciting monsters, huge vistas...I mean, it doesn't more appealing than that.

Amp this up with even more action and drama and scale...

http://www.youtube.com/watch?v=vj2JfAuuHF0

...and you've got a trailer with major four-quadrant appeal. Boys definitely included.

[disneyprincess11]

THE FIRST PART OF THE OPENING NUMBER HAS BEEN REVEALED.

The opening number before the ice harvesters is the folk song, "Eatnemen Vuelie"

http://www.youtube.com/watch?v=lYqQgOs65ho

At first, I thought it was a big lie. But then, I found this on the video link:

http://translate.google.com/translate?s ... ce&act=url

Trøndersk joik open Disney movie

Frode Fjellheims composition "Vuelie" performed by the choir Cantus the opening track on the year's major Disney effort. "Frozen" will premiere in the U.S. in November and will julefilm in Norway.

- This is great, no doubt about it. Such a central location in a Disney movie is a bit of an international operator, says an excited Frode Fjellheim, who has worked almost day and night the last few weeks before the recording of the song with the Disney crew Øra recording studio Monday night.

- We are honored to take part in one of the major Dinsey-productions, said conductor Tove Ramlo-Ystad in Cantus.

- Extra exciting is participating with Norwegian music in a film that is directly influenced by our own culture. It is a musical that we ourselves might easily overlook, but the outside world is perceived as unique. It's funny is both a composer, conductor and choir are from Norway, says Ramlo-Ystad.
Stave churches and cathedral

Many of the classic Disney films are variants of well-known fairy tales, and "Frozen" or "Frost", which is the Norwegian title is no exception. The starting point is the Hans Christian Andersen fairy tale "Snow Queen". But Disney staff did not go to Denmark, but Norway for inspiration. It was established a production team led by Mike Giaimo, who also had similar responsibilities in "Pocahontas."

The group was in Norway one week in the spring of 2012. In promotional material Diney has sent out a clear see the outlines of Borgund and docks in Bergen, cathedral should also have provided inspiration for the film. American premiere is about more than two months, and the film is ready for the Christmas market in Europe.
Found the song on the cd

Not only Norwegian nature, but also its culture and mythology interested filmmakers and with his back to the United States had a considerable amount of background material for further study of Norwegian culture. Among other things they bought a bunch of Norwegian music. Among the CDs were Cantus album "Norwegian Voices' - where they took note of the first track which is a joik. For a month got song's composer Frode Fjellheim a surprising phone call from his American publishers Boosey & note Hawkes.
Lived an international life

- Originally written for joik Cantus, who recorded it in several versions. But it has begun to live his own life. I lived for a while in New York and got a contract with the publisher Boosey note & Hawkes for several choral works. But it was especially "Eatnemen Vuelile" that hit. On Youtube's clip of joik performed by choirs from both the United States and New Zealand, says Frode mountains.

[jazzflower92]

Man, it seems for this project they really got into Norwegian culture. I wonder why they decided on Norway of all countries.

[Warm Regards]

Thanks a million for the video and source, disneyprincess11.

[disneyprincess11]

Thanks a million for the video and source, disneyprincess11.

Thank this person:
http://bluelightningbug.tumblr.com/post ... -to-frozen

Idk how she discovered it. I'm about to ask her. But, WOW. This will be AMAZING! I hope they didn't get rid of the ice harvesters though. :/

[taei]

I dont know what to say about the opening number. I can't really judge it before seeing it with the movie. I do like that they're incorporating culture in the music.

I was just expecting it to be like the opening number of Hunchback and Pocahontas. Maybe I'm wrong. Still... I'm so excited for this movie!!