DisneyJedi wrote:We can only hope the rerelease of The Little Mermaid turns out to be successful. I'm not sure how its last rerelease did financially, but I heard it out grossed Anastasia, which came out about the same time in '97.
Anastasia did about $50 million and Mermaid $27 million (added to its $84 million from 1989). Mermaid had a "special engagement" of a brief 14-day run.
Disney weren't planning on outgrossing Anastasia, they wanted to bite off of its profit, which they did.
Then, after a successful theatrical run, it came out on video in 1998 and was a huge success. People were really eager to grab a copy since it was in the vault since 1991 (think how many people became Disney fans during 1991-1998). Of course, the platinum edition was big as well, outdone only by LK.
BTW, I read an interview with some Disney executive from a few years back, he was asked what was their most successful Disney classic at the El Capitan, he said "Mermaid".
ETA: it was Dick Cook. Here's a link:
http://boxofficemojo.com/features/?id=2417&p=s.htm