The Snow Queen (WizArt Animation)

[ajmrowland]

Yeah, that wasnt necessary for her to be so rude.

[Polizzi]

GKIDS Hosts Screenings of Oscar Contenders in L.A.

If you’ve been dying to check out some of the hard-to-see, indie international features vying for the Oscar race this year, you’d better find some time to go to Burbank this week. New York-based indie distributor GKIDS will bring nine of its acclaimed animated features to Los Angeles for special screenings, Nov. 14-18. In conjunction with Burbank Animation Week and the CTN Animation Expo, the features will play at the Laemmle NoHo 7 and AMC Burbank 16 theaters.

Among the films scheduled for the week are Goro Miyazaki’s From Up on Poppy Hill, Jean-Francois Laguionie’s The Painting (Le Tableau), Joann Sfar and Antoine Delesvaux’s The Rabbi’s Cat (in 3D) and Remi Benzancon and Jean-Christophe Lie’s Zarafa—all of which are competing for the Best Animated Feature and Annie Award consideration. The showcase will also feature a sneak preview of A Letter to Momo and a surprise feature, which GKIDS plans to qualify for the 2013 awards season. Rounding out the lineup are previous GKIDS Oscar nominees The Secret of Kells, A Cat in Paris and Chico & Rita. GKIDS principals Eric Beckman and David Jesteadt will also be on hand to introduce the Films. GKIDS recently received Animation Magazine’s 2012 Distributor of the Year Award at the World Animation Feature and VFX Summit in Marina del Rey.

Here is the full schedule:

The Rabbi’s Cat
Wednesday, Nov. 14 at 7:30 p.m. (AMC Burbank 16)

The Painting
Thursday, Nov. 15 at 7:30 p.m. (Laemmle NoHo 7)

Chico & Rita
Thursday, Nov. 15 at 9:45 p.m. (Laemmle NoHo 7)

From Up on Poppy Hill
Friday, Nov. 16 at 7:30 p.m. (Laemmle NoHo 7)

A Cat in Paris
Friday, Nov. 16 at 9:45 p.m. (Laemmle NoHo 7)

Surprise Film
Saturday, Nov. 17 at 7:30 p.m. (Laemmle NoHo 7)

A Letter to Momo
Saturday, Nov. 17 at 9:45 p.m. (Laemmle NoHo 7)

Zarafa
Sunday, Nov. 18 at 7:30 p.m. (Laemmle NoHo 7)

The Secret of Kells
Sunday, Nov 18 at 9:45 p.m. (Laemmle NoHo 7)

Advance tickets are available at http://www.gkids.tv/showcase.

I believe that Wizart's, "The Snow Queen," would be the surprise feature presented by GKIDS.

[estefan]

Doubt it. They tend to distribute more artistic fare. The surprise film is most likely Ernest & Celestine, which GKIDS has picked up for distribution but won't be qualifying it for this year's Oscars.

[Polizzi]

Doubt it. They tend to distribute more artistic fare. The surprise film is most likely Ernest & Celestine, which GKIDS has picked up for distribution but won't be qualifying it for this year's Oscars.

Nope. Never heard of it. And Wizart's, "The Snow Queen," does show more artistic fare. And according to the article, it says that the surprise film will qualify for the 2013 Academy Awards. However, it doesn't look like GKIDS produced any CGI films lately. And Ernest and Celestine is traditionally animated than CGI, after my research.

[estefan]

And according to the article, it says that the surprise film will qualify for the 2013 Academy Awards.

Which is Ernest & Celestine:

GKIDS also recently announced pickups of Ernest & Celestine from Studiocanal in France and A Letter to Momo from Production I.G in Japan. These titles are slated to compete in the 2013 awards season.

Source: http://www.animationmagazine.net/featur ... scar-race/

GKIDS is not the type of studio that will pick up The Snow Queen. I think a much smaller, less well-known studio is most likely to distribute it in North America, like the folks who released Dino Time or Delgo. You need to relax on these illusions of grandeur regarding this movie.

[Sotiris]

estefan is right. Besides the other evidence already posted, the 'surprise film' is listed as 80 minutes long and Erneste et Celestine is exactly that long.

[Polizzi]

estefan is right. Besides the other evidence already posted, the 'surprise film' is listed as 80 minutes long and Erneste et Celestine is exactly that long.

Same for Wizart's, "The Snow Queen," but I would too doubt that it would be played by GKIDS since they only favor traditional animated features, not CGI. And Wizart's, "The Snow Queen," recognized by not-so-recognized small movie businesses? I don't think so...

Great animation breakthrough Russia, posted on November 5, 2012
http://kinobizon.ru/2012/11/05/sergeev-on-afm-day-2/

Today it will be confirmed at the second screening materials pictures VIY 3D/VY 3D, which is expected to representatives of major companies and agencies, such as the international department of Universal, William Morris, Fox Searchlight, and more.

You would probably wonder why I have highlighted the materials from the article. Because Wizart's, "The Snow Queen," is getting very close to earning a U.S. release, and perhaps the whole world. In Fox Searchlight, they have produced a hit feature that won the 2008 Academy Award for Best Picture, "Slumdog Millionaire." And as for Universal, they have distributed Russia's 1957 feature in 1959 in English, "The Snow Queen."

Did you know that the producer Timur Bekmambetov (founder of Bazelevs Company and producer of, "Abraham Lincoln: Vampire Killer," "Wanted," "9" and more) is getting it recognized as co-producer for Wizart's, "The Snow Queen?" He sees true potential for that movie, and believed that it will entice modern audiences.

According to the article, it says, "The audience accepted the film "a great success": as a quality international project, worthy of world wide release. The film was shown in full, in excellent 3D, dubbed in English."



And now, another article posted by, "The Snow Queen," on Facebook

The Battle for the Unreality Christmas Salvage 2012-2013: Ad Campaign "Snow Queen" Comment Knobizona
http://kinobizon.ru/2012/11/12/marketin ... now-queen/

Continue to cover the marketing major films of the year, which will share the cash register in the "Battle of the unreal Christmas loot." About the campaign gentleman GOOD LUCK! We already wrote . Today - the efforts of the same distributor for a more successful (with not only our point of view) animation project Snow Queen - the first pro-Western ambitions . Release date was listed until January 3. Why not 27 December? Maybe, Bazelevs not want a strike and give yourself a little work a gentleman? Or politely concedes "Our Cinema" with the studio "Mill"? Enjoying marketing, especially after Sounded interesting marketing budget - $ 3,000,000, with no cross-promotion.

Of artistic merit and western species cartoon written a lot, basically all the experience watching gasps of wonder and admiration. On "Cinema Expo" distributor brilliantly made ​​a presentation , prefacing her performance Brainstorm'a. Therefore, long before the release forward to a good "word of mouth". The more viewers will be pleased to know that the cartoon has an age limit 0 +, that in Russia a great rarity - with such a rating will be working alongside unless only hero. Distributor s core target audience of 5-14 + as their older relatives, plus regulars cinema: MF 15-24. That is, the kernel can write virtually the entire population of Russia. We would be careful to denote it as: MF 5-16 and their parents, and girls, of course, more. The slogan of the campaign not original 'main Christmas Adventure ", hmm. But the place occupied: any film in the New Year - Chief at something (a comedy, the funniest comedy of the year, etc.).

A three-stage advertising campaign started already in August (!) This year, and will continue until the film's release. In the first part of the campaign teaser QUEEN was glued to the Zambezi, released Bazelevs'om, which first showed average results, and then shocked all vitality. It is now even comes in a Moscow theater. (!) Also in August, the Internet began to be placed on the publication of the film.

In October-November campaign gradually began to gain momentum. Planned number of publications in the media, has launched an advertising campaign on the Internet, cinema. Trailer QUEEN glued to the keeper again (November 22, Central Partnership, 1500 + copies).

From December 15 to begin the most active phase of the campaign. Appears outdoor advertising, advertising on TV and radio, as well as in schools. Rolled Support will continue during the school holidays.

Off-line
We do not know what angle will be looking for employees cinemas during the Christmas holidays. They will have to figure out how to place promotional materials to all the New Year's release, and it will be very much. The Queen will then be it! Sent 40-second teaser and a 2-minute trailer formats 2D, 3D and DVD for the plasma in the lobby. Bazelevs prepared a special (Applied Social) 17-second spot without direct advertising the film with one of the main characters troll Ormom (Ivan Okhlobystin). He asks the audience to turn off cell phones while watching. We saw him at the Cinema Expo. Funny.

Hardpostery, Booth, city posters, posters, floor stickers and flyers, as well as the suspension design - mobiles and Christmas garlands are ready to fill the halls of cinema (until them we have not seen).

But two (!) Concession-companies will produce cups of popcorn with the image of the cartoon. Cinema is additionally provided all the materials for their own promotional campaign - photos, information, radio and TV commercials, online banners, pictures and video for posting on the cinema and advertising and news media friendly, and even scripts for the holidays ! The prizes and gifts for young viewers distributor will provide children coloring. Not sure that the additional provision of materials - a mandatory measure, but pleasant: print ads are enough, but well, when cinemas are rewarded materials in support of their original ideas for promotion. The main thing that these products delivered on time, in order to have time to "stake out" the best place.

In Moscow, the middle of December there will be panels 6 × 3, in St. Petersburg will be advertising in the subway, 6-7 Russian cities the film will be advertised on the LED screens. City yet to be announced.

On the TV will be placed not less than 15 (!) Of spots on the air "First Channel" (200 GRP), STS (90 GRP), TNT (70 GRP), Disney and "Children." Big, expensive and generous. Also, "First Channel" and "Russia 1" will of the Snow Queen informational support. Details were not disclosed.

At the "Russian Radio" will house 150 commercials, 50 liners, songs from the movie (details about them below) in the rotation, guest actors esters. Also, ads will be placed in the air "for children Radio" and "Lighthouse" and "Vesti FM» will provide information support.

Online
Advertising on the Internet is extensive and will cover almost all the major portals LESBIAN. Direct advertising (unspecified, banners and branding, and can special projects - which is logical), viewers will see Bichar, posters, afisha.mail.ru, mail.ru, and streaming video from YouTube tvigle.ru, children's online tvidi.ru, female and portals woman.ru wday.ru, social networks VKontakte and Odnoklassniki, etc. Also mail.ru and YouTube will have informational support of the Queen. Appears in the App Store app with three games and the announcement of the film - and it's really cool. "Our Cinema" and "Mill" is not exactly on otvazhutsya against heroes.

General impressions on the network from the trailer has been overwhelmingly positive, the audience expressed surprise that the Russian cartoon.

Animation and admire the fact that Russia has finally appeared cartoons level Disney. Of course, there are disgruntled, but those are the people for whom the statement "All that remove Russian - bad" is an axiom. Already on the total number of views YouTube trailers and teasers exceeded 130,000. "Laika" and comments rather depend on the channel that is hosting the trailer, respectively - from the audience for the channel. The audience took moviegoers Bichar cartoon better. View video content out there, more than 80 000 and the large number of positive reviews.

PR-Campaign
Cartoon characters voiced by famous stars of show business: singer Nyusha, actors Ivan Okhlobystin, Galina Tyunina Lisa Arzamasova Anna Ardov Dmitry Nagiyev, Yuri Stoyanov, Lyudmila Artemyev. They will be the heroes of many articles and interviews in the media. Materials about the Snow Queen will be in the newspapers "7 Days", "Komsomolskaya Pravda", MC, "Telenedelya", "News", "Work", "Arguments and Facts", magazines "Lisa," OK! "Poster», Hello !, websites Life News, Lenta.ru, Bichar, REN, "Channel 5" and still very much where (the list is huge, and really, we will not bore you).

The film's soundtrack includes songs by popular artists: singer Nyusha and group Brainstorm. The songs will be actively rotated on radio. On both the composition of your videos with footage from the animated film, which will be posted on the Internet, and will be shown on the air music channels RUTV, Music Box, MTV, «Muz TV", etc.

Cross-Promotion
Cross-promotion will be a big, can not even imagine, how much it cost the distributor.

In 90 stores "Snow Queen" will zabrendirovany windows, anti-theft gates and packages will be processed and cash area.

Online family entertainment Crazy Park children's events will be held at zabrendirovannyh sites. In the scenario of holidays will be "fit" cartoon.

In the network of shops "Detsky Mir" branded in the book department will sell the book "The Snow Queen" with illustrations of the cartoon and coloring.

Chain Foresta formalize the room and place the outdoor advertising (POS materials and cross-campaign).

Icelandic Glacial bottled water and point of its sales will zabrendirovany Snow Queen.

Cartoon also support "Euroset", which generally likes to support national cinema. In addition to all the above is still ongoing search and negotiations with potential partners. It would seem much more ... But the owner - a gentleman.

Working with Schools
Advertising campaign, as we thought, to cover schools in Moscow and St. Petersburg - it will place posters. Also, the schools will make sending letters of invitation to the sessions of the Snow Queen of the class during the holidays and after.

Attention theaters: If your theater offers discounts for group visits to children's sessions, distributor happy to include this information in the promotional flyer.

<iframe width="640" height="360" src="http://www.youtube.com/embed/Qh9CcrbncU ... detailpage" frameborder="0"></iframe>

[estefan]

I think of the more well-known studios, Lionsgate, Summit and The Weinstein Company seem like the most likely candidates to handle distribution on this since they tend to distribute these sorts of animated films. The six majors aren't going to touch it. Even though there have been cases of similar films coming out close together (Mirror Mirror and Snow White/The Huntsman, Armageddon and Deep Impact, Friends with Benefits and No Strings Attached, to name some recent examples), it's something the studios would like to avoid as it's a PR nightmare (the whole Antz-Bug's Life debacle causes a lot of headaches at the mouse house).

No major studio is going to release an animated movie based on the exact same story as a big-budget Disney release coming out the same year.

So, yeah, if you're hoping for a more well-known studio to release it, Lionsgate, Summit and The Weinstein Company seem like the sort who would be willing to pay the distribution and marketing fees for such a title

[Polizzi]

I think of the more well-known studios, Lionsgate, Summit and The Weinstein Company seem like the most likely candidates to handle distribution on this since they tend to distribute these sorts of animated films. The six majors aren't going to touch it. Even though there have been cases of similar films coming out close together (Mirror Mirror and Snow White/The Huntsman, Armageddon and Deep Impact, Friends with Benefits and No Strings Attached, to name some recent examples), it's something the studios would like to avoid as it's a PR nightmare (the whole Antz-Bug's Life debacle causes a lot of headaches at the mouse house).

No major studio is going to release an animated movie based on the exact same story as a big-budget Disney release coming out the same year.

So, yeah, if you're hoping for a more well-known studio to release it, Lionsgate, Summit and The Weinstein Company seem like the sort who would be willing to pay the distribution and marketing fees for such a title

Speaking of Lionsgate, Summit Entertainment, and the Weinstein Company, each studio presented a movie (but one presented both) that won the Academy Award for Best Picture.

Lionsgate - Crash
Won the 2006 Academy Award for Best Picture

Summit Entertainment - The Hurt Locker
Won the 2009 Academy Award for Best Picture

The Weinstein Company - The King's Speech
Won the 2010 Academy Award for Best Picture

The Weinstein Company - The Artist
Won the 2011 Academy Award for Best Picture

If one of these studios, or major studios, ever present Wizart's, "The Snow Queen," it might get a nomination for Best Animated Picture in 2013 at the Academy Awards. I would not count on 2012, because they got their production done in October 22, 2012 (Work on the "Snow Queen" completed!, http://sdelanounas.ru/blogs/24881/), which is kind of like at the last minute. They're probably too late to receive nomination for 2012, unless the submission ends at December 31, 2012. But anyway, it doesn't matter which company will present Wizart's, "The Snow Queen." All it matters is getting recognized either theatrical or direct-to-DVD (like Disney's, "Secret of the Wings") in the U.S. And according to the article that I've posted before (including Los Angeles Times and Variety), it has received very high positive reviews, including international buyers at the AFM (American Film Market).

[Polizzi]

Here are some of the quotes provided from, "Work on the "Snow Queen" Completed!"

Just look at the Soviet cartoon "Alyonushka and brother Ivan." Beauty. Like all drawn, all the shows! And here (Wizart's, "The Snow Queen")? Blunt copying Western Disney technology, large eyes, idiotic body proportions... Even the Pope once said, "The most regular cartoons for kids-Soviet cartoons."

Let develop. But why would climb into the territory of masterpieces? Out "Masha and the Bear (Russian TV show)" did it? Fun, harmless, decent, good quality. Everybody is happy. Although it was a cartoon "Masha and the Bear", but he did not suffer from the appearance of the series.

But after the classic "Snow Queen" new versions of the characters just freaks some 3D-look.

Yes, from the classics! Of Andersen! What did something comic!

Dwarf Nose (referring to Orm the troll) - a comic, but a little more early. Alyosha Popovich and so on - sobsno same comic. Masha and the Bear - 100% comics! Smeshariki, Luntik ... Needless to say, that in our time the grass is greener was! Well, green ... And co?

Well done. Definitely great. I hope that this is not the state's money. Like the fact that plans to sell the cartoon felt abroad. Animation certainly weak, but judging by the advertising cartoon is funny, and it will block all the flaws.

I think that our animators will not soon be a good 3D animation. But the cartoon style three heroes were brilliant. Maybe in this style and it cost to go on. 3D graphics is not just anyone be surprised, but everyone loves to draw cartoons.

[Polizzi]

"Stand Still gonna around nervously in the Lobby, Smoking and wait for the Reaction of the audience," Directed by new "The Snow Queen" Maksim Sveshnikov
http://animator.ru/index.phtml?p=show_news&nid=1688

Budding Russian multpremera, scheduled for December 31 is already at the finish line! October 22 studio Wizart Animation - a member of the Association of Animated Film - finished production stage 3D-animated film "The Snow Queen". Completion of work coincided with the anniversary date: exactly 55 years ago in rolling out "The Snow Queen" by Leo Atamanova. Painting already verified the audience, and not simple, and professional Baer on Film Market American Film Market in Santa Monica. The audience accepted the film "a great success." About that, with what feelings the creators of "The Snow Queen" are waiting for the Russian premiere of the Association of animated films (AAK) to talk with the director Maxim Sveshnikov (MS) and producer Yuriy Moskvin (YM).

AAK: Why "The Snow Queen?" After all, there is a wonderful cartoon Russian 57-year, which, of course, your film will be compared. What made ​​this story was filmed, has repeatedly filmed?

YM: Not to say that the 57-year almost nothing has changed. Everything has changed! And above all animation. Become a different kind of presentation, image, technology. We have long since departed from the standards of classical animation. This film was shot in 3Dstereo. Moreover, much has changed the plot stories, and new characters. This film will be completely different, unexpected.

YM: This story is very beautiful, magical, all the characters in her bright. I believe that the movie Lion Atamanova visually - an absolute masterpiece. When I was a kid watching this film, very worried about the characters in those moments when, for example, pirates released from the cells of animals, or when Gerda rides on deer through the snow-covered wilderness. It clings emotionally. That's like New Year's so much to tell a touching Christmas story.

AAK: Hollywood promises next November to release full-length animated tale "Frozen Heart» ("Frozen") with the same plot. Did you know about this when he took over the job. Are not you afraid of competition?

YM: "The Snow Queen" - a project suffering. Disney conceived it in 2000, but the launch has been repeatedly delayed. Of course, when we started the production of its "The Snow Queen," we did not expect that in a short time, they revived the project and found out about it when the work was in full swing. But we're not scared. Of course, you can see this cartoon as conventional competitor, but they are very different films with different budgets and different experience of creation. For a couple of years to pass a century of Disney's impossible. But we are moving forward to develop. It is not that we are for something that has not happened. But we are trying to raise the bar and do a little bit better.

AAK: Voice cartoon - always a very important and interesting process. Tell us who was the voice of the artists of your heroes?

YM: The film begins with a voice. Traditionally in animation actors are "blind." Voice to "The Snow Queen" wrote three years ago. In the selection of the artists we were not on the way the media actor, and based on the quality of work. Looking for spot images. For example, a troll - Assistant of the Snow Queen - played by Ivan Okhlobystin. The result was incredibly bright, charming, from the first minute fall in love with the character. Ivan revised it so much energy, humor, and some sparkling cast impromptu. The King performed by Yuri Stoyanov got fantastic! Lyudmila Artemyev in the image of flower charmed, and, as it turned out, even yourself. Three years ago, she still blindly, voiced the role, and recently came append small reaction and first saw her character, she heard his voice-three years ago, and was amazed. She seriously wondered: "How did I do it? This is probably the brightest my role! ". Dmitry Nagiyev masterfully played educator shelter. It's a small scene, but due to the game Dmitri is very bright and memorable. Gerd voiced singer Nyusha - this is an absolute bundle of energy and live reactions. She is in her role as natural and organic. It was very interesting to see how she is going through these emotions. And Snow Queen performed by Galina Tunin great! Her words wade bones! This is an absolute success, which we are proud. Many thanks to the actors for what they are raising the bar movie, because when you're sitting in the studio, you hear the voice, and animiruesh it - you're trying to do it with dignity, the visual image of a par acting, seek out some resources to make it better.

AAK: Music has always played a huge role in the movie. Who worked on the track for the film? In the news, there were reports about a group of Brainstorm?

YM: In fact, the composer became animated Englishman Mark Uillot deposited on the project by chance. This young but already titled composer, he has, for example, several Emmy Awards. Mark learned about the project through mutual friends and offered to do a track for the film. We listened and realized that it is our people. A song by Brainstorm will play in the final episode. He is filled with a different animation techniques, we needed a bright catchy song with a fabulous mood. The song "Gori gori clear" fit like no other. We met with the kids. They looked at our film and they loved it. In fact, such projects are held on enthusiasm. The project is obtained only when all eyes are burning, if the remaining energy is transferred from person to person, and covers the whole team. Here are all the participants Brainstorm eyes lit up and so everything came together.

AAK: Cartoon budget estimated at $ 7 million. Where you can take the money?

YM: This is an investment in our company and our partners, who are not afraid to invest in such a venture. In addition, we have received a grant from the state.

AAK: Suffice it to shoot in Russia qualitative cartoon

YM: We proceeded from the money that is. Had to sacrifice a lot. But the biggest problem was not even about money, but about people. The industry is a great lack of qualified personnel. Western animators years doing selection, selected the best animators. And we have now just is not enough training bases. Many studios have to learn on their own employees.

MPAA: For a film is very important advertising and promotion. How are you doing with that? How are you going to attract the audience to the theaters?

YM: course, the strategy we have. With the expansion of the post-we help our partner megakreativny "Bazelevs Distribution". The film will be adequately represented in all Russian theaters. There is great interest in the cartoon and abroad.

AAK: Max, you 27 years. Some in this age still can not really be defined in the path of life, but for your shoulders nearly two dozen major animation projects! How many years have you been in the animation?

MS: For ten years. Yes, I started early. A hit elementary - just very much wanted! My parents are in the profession are not related to the cinema, but I was a childhood fan of crazy film and animation, reviewed all the films in the world, for me it was bliss to get another pirate VHS. I was interested in, and the process of making a film that makes a director, as a technician. At first it was on the level of children's hobbies. But over the years this interest has not disappeared anywhere. I was not living in Moscow, I have not had the opportunity to study at the Film Institute and other specialized high school, and all I wanted to become a lawyer! Thank you parents and older brother, they have a lot of support and sent. I sent my script to the studio mill, and he fell into the hands of Sergei Selyanov and Alexander Boyarsky. Film (approx. "Alyosha Popovich and Tugarin Serpent") received, thanks to Constantine bronzite! The audience was very good, and it became clear that without heroes is not enough. Although film critics did not complain.

AAK: So you're shooting their films are not for critics. Then what? Whose reaction to you is the exponential?

MS: Of course in the first place for their loved ones, parents and relatives, who live all over the world for his girlfriend. So nice to get some feedback, it's the simple things that bring joy and give energy to work with. Only close friends, was unceremoniously and say what they think. For example, my brother. Mom or girlfriend could not respond, but it will be clear. course, important, and the reaction of viewers. It puts everything in its place and decide - will live on film or sink into oblivion. Can not wait to see how the audience will accept this film. Imagine: three years of nearly two hundred people. And only 80 minutes of screen time ... It is the culmination, very nervous and tense moment, which can not be prepared. I do not know how much to write the script, not to survive in this situation. And still going to be somewhere in the nervous foyer, smoke and wait for the audience's reaction.

AAK: Work on "The Snow Queen" is almost finished. You have already started a new project? What is your next film?

MS: Very much a film in the idea and implementation. The closest project studio - "Lions for Lambs." This is the original story, with new characters, which has not happened. You should now have a large, bright, open-air cinema. When you're working on for so long, "snow" film, three years in a row you see on the screen snow, ice, people in fur coats, want to see the next project was a warm, summer, sunny, with beautiful sunsets. Hopefully this will be a very bright and funny film, and the details will come later.

"GENTLEMEN OF FORTUNE" AND "THE SNOW QUEEN" BY TIMUR BEKMAMBETOV: COMMERCIAL PROSPECTS
http://filmpro.ru/business/17519914

In the film company Bazelevs Timur Bekmambetov there is another "winter" project. Together with the new Russian animation company Wizart Animation (studio located in Moscow and Voronezh) they shot cartoon "The Snow Queen" . The project was developed with an eye to the right domestic and international rental (picture voiced in Russian and English languages).

Vladimir Lapin: How do you think - what are the prospects of Russian animated films in general, and your new cartoon "The Snow Queen" on the world market?

Timur Bekmambetov: I think that animated films have prospects in Russia, simply because it is easier to adapt to other markets, and thus budgets may be higher in the hope that it will pay off not only in Russia. But as long as no one ever could. I hope that with "The Snow Queen" is out. In "The Snow Queen" is one problem - that next year goes Disney's "The Snow Queen" ( Ed. - animation projects from studio Disney, which eventually became known as "Frozen," due out at the end of rental in November 2013 ). And unfortunately, this year, it's too late to release it in theaters. We just do not have time to do it for Christmas, and it certainly is winter. But it can release in February, but it is still difficult. If we could get it out in February for release in the United States, then this case exist, and the film is quite another to go out in the world. But I think that, most likely, "The Snow Queen," - is a significant event in the sense of industry. Studio (Wizart Animation), which no one knew, was able to make zero-grade, industrial-quality animation. Even "Smeshariki" were the result of a long process: developed characters, a television program. So it was a more predictable project. And "The Snow Queen" - is a sign that the enterprising people, producers can raise from the ground a huge car manufacturing animated film. So, if it is able to do in Voronezh, it can be done in Novosibirsk, Vladivostok, Kazan. That is, it is real. If it starts, then despite the fact that only two out of ten will be truly strong, the market will be our own.

You'd probably wonder why I've highlighted the important facts on this article. Wizart's, "The Snow Queen," is aiming for a U.S. release in February 2013 (if we surpass the end-of-the-world rumor from December 21-23, 2012).



"The Snow Queen" at the "Rainbow Children"
http://www.facebook.com/media/set/?set= ... 042&type=1

[Polizzi]

IN VORONEZH CREATED CARTOON, WHICH IN DECEMBER WILL BE RELEASED IN THE WORLD ROLLED
http://www.govvrn.ru/wps/portal/AVO/wcm ... HE=NONE%5C

Governor Alexei Gordeev visited Voronezh animation studio Wizart animation, which drew a full-length animated 3-D film "The Snow Queen" based on the fairy tale by Hans Christian Andersen.

Executive Producer Vladimir Nikolayev acquainted with the work of the head of the region's studio. It employs 150 staff, most of whom are animators. On the industrial base experts gathered from around the country: Moscow, St. Petersburg, Omsk and other cities - as well as the Ukraine. But most of the animators - Voronezh. On the creation of "The Snow Queen" two years working almost a hundred people - artists, lighting, camera and sound operators. Above each character painstakingly worked a few people. According to animators in the film for every 12 seconds has a special effect, and all them are more than a thousand. Entertaining cartoon already presented at international film markets - in Santa Monica in 2011, in Berlin and Cannes in 2012. The authors have taken the liberty to add a little-known story of Andersen. So, in this tale characters appear, which were not in the original. And the main actors - Gerda and Kay Snow Queen - brought to the audience in a new and unexpected light. fairy tale characters will be speaking voice stars of the national cinema: Ivan Ohlobystina, Yuri Stoyanov, Michael Ephraim, and others. One of the producers of the picture - Timur Bekmambetov. On the wide screen in Russia and CIS "Snow Queen" with a budget of $ 7 million will be released on December 31.

Alexei Gordeev fragment showed 80-minute cartoon. The Governor noted the high level of Voronezh multipliers: "Well done, great cartoon!" Now the studio embarked on a new project - animation movie "Lions for Lambs." Multipliers say they would like to make our region the animated center of Russia. The problem is that professional animators in Chernozem not prepare. Workers Wizart animation proposed a course for multipliers based VSU. Governor promised to help young people to realize their plans.

[Polizzi]

"Snow Queen" was shown on AFM
http://www.kinobusiness.com/content/view/6956/31/

SANTA MONICA, Film Business Today - The American Film Market AFM, which was held in Los Angeles from October 31 to November 7, 2012, the film "The Snow Queen", first shown as a whole, received a lot of positive reviews and has attracted the interest of foreign buyers.

"The Snow Queen" - one of the most anticipated animated projects in the Russian film industry, which is due in theaters country on 31 December 2012. Distributor in Russia and the CIS the company "Bazelevs."

Earlier, the film had already been presented by Wizart Animation, implementing the law on international territory in film markets in Berlin, Cannes and Annecy. Then expressed interest in the project, many foreign retailers, with a number of which have already reached an agreement on the theatrical release of the film in their territories. The Americas Film Market this year premiered the finished film, which was the impetus for the new negotiations for the implementation of a movie on the large areas, such as USA, UK, France, Brazil and China.

[Polizzi]

http://www.facebook.com/snowqueenfilm

At the American film market PROFITABLE LOGGING, which was held in Los Angeles from October 31 to November 7, 2012 the year the movie "snow Queen", first revealed in its entirety, has received a lot of positive reviews and attracted the interest of foreign Buyers.

"The Snow Queen" is one of the Most Anticipated Animated feature Projects of the Russian Film Industry, Which Comes out in Theaters December 31, 2012, Countries.

New Movie Poster for Wizart's, "The Snow Queen"
http://www.wizartanimation.com/projects/snowqueen

[Polizzi]

http://voronej.bezformata.ru/listnews/w ... t/7831825/






The look of Orm, the troll, in a clay art reminds me of Jar Jar Binks from Star Wars.

[Polizzi]

More Images

http://www.elseptimoarte.net/peliculas/ ... -7254.html




http://www.wizartanimation.com/projects/snowqueen#

[Polizzi]

I found more images from Wizart's, "The Snow Queen," website. Some you may have already seen.

http://www.snowqueenfilm.com/?page=gallery

[Polizzi]

Royal proportions. Voronezh will be the capital of Russian animation
http://smartnews.ru/regions/voronezh/2037.html

Voronezh animation studio, recently completed work on a full-length 3D-animated film with a budget of $ 7 million, has begun to create a new picture. Studio together specialists from across the country and offered to open up in courses for animators. The idea is supported by the governor.

Courses for animators will open at the Voronezh State University. Related initiatives were members of the local animation studio Wizart Animation, which recently completed a full-length 3D-animated film "Snow Queen" based on the famous fairy tale by Hans Christian Andersen.

According to executive producer Wizart Animation Vladimir Nikolayev, the company employs 150 people. In Voronezh animators gathered from across the country - from Moscow, St. Petersburg, Omsk, and from Ukraine. But most of the animators still Voronezh. On the creation of "The Snow Queen" two years almost 100 people. For every 12 seconds has a special effect.

The guys from the region, out of a (sorry) Voronezh made powerful, professional, beautiful animation (it is already clear from the trailer)! Then someone will say that the Russian animation is no future? In Disney cartoons such pros do all over the world, the budget - a hundred green Lyamov! Sure, overseas animation will look, if only because it is the first such work in Russia. The guys who did the cartoon, proud, good luck to them!
Hare, comment on Moe-online.ru

The history of animation studio in Voronezh dates back to 2007. It was founded on the basis of a studio dedicated to the development and localization of multimedia products and software. In 2012, work began under a new brand - Wizart Animation. The main activity - production of high quality family animated films and animated series.

Several authors have modified the classic cartoon Andersen story. Gerda, Kay and the Snow Queen will appear in an unexpected light. For example, Kai - as the son of a magician, turned into an ice statue. There will be new characters, in particular, the troll - a servant of the Snow Queen.

In voicing cartoon stars take part of the national cinema - Ivan Okhlobystin, Dmitry Nagiyev, Yuri Stoyanov, Lyudmila Artemyev Ardov Anna Lisa Arzamasova. One of the producers of the picture stands Timur Bekmambetov. The budget of "The Snow Queen" is 7 million dollars, and the Russian rolled strip, which has already been presented at film markets in Santa Monica, Berlin and Cannes, will be released on December 31.

Studio, which no one knew, was able to make zero-grade, industrial-quality animation. Even "Smeshariki" were the result of a long process: the development of the characters and television program. "The Queen" - a sign that the enterprising people can pick up from scratch huge machine animation production.
Timur Bekmambetov, "The film is about"

Well done, a great cartoon!
Alexei Gordeev, Governor of the Voronezh region, the official portal of the region

Timur Bekmambetov recognizes that promotion of "The Snow Queen" abroad may be some difficulties. The fact that the classic story Anderson also used the studio Disney. Painting titled "Frozen" is expected to be released in the world rolled in November 2013.

Meanwhile Wizart Animation started a new project - the cartoon with the working title "Wolves and Sheep" in the original script. As stated in the summary to the tape, the young gray wolf, a lover of fun and hunt, afraid of responsibility and did not want to become the new leader of the pack. As a result, at one point, with the help of magic, it turns into a sheep.

Meeting with the Governor Alexei Gordeev, workers Wizart Animation stated that they wanted to make an animated center of Voronezh, Russia. Professional animators in the Black Earth is not ready, so they have to raise from other regions of the country. A Voronezh State University has a good base for specific courses.

Executive Producer Wizart Animation Vladimir Nikolayev offered to organize courses for animators at the Voronezh State University. I think its a great idea. After all, with such an energetic and talented people, our region could become an animation center in Russia. I ask the support of our fellow countrymen and invite all his friends and family to come to the cinema to our area to see cartoon "The Snow Queen," which tells the story of that family values ​​- the greatest wealth.
Alexei Gordeev, Governor of the Voronezh region, the official blog of the Governor

So far, Voronezh was only indirectly related to the animation. In 1988 director Vyacheslav Kotenochkin released cartoon "kitten Lizyukova Street," which quickly became a hit and one of the famous symbols of the capital throughout the country Chernozem. From it, all children of the Soviet Union learned that "better than Voronezh, no city anywhere." In 2003, in Voronezh kitten with a monument.

Seen working demos - good job, be sure it'll go to the cinema.
Guest commentary on the Moe-online.ru

I really hope that we will be different cartoon Voronezh distinctive and original))) And then something in the picture looked through Disney's Rapunzel. In any case, well done guys, that worked))))
Guest commentary on the Moe-online.ru

Honestly - do not expect that in the regions is capable of. This is a Disney level. The only thing I'm afraid - it has not turned up with Disney cartoons, as at the time of our fighters were copied from Hollywood. And in general - great, I'll go to the cartoon and always take my children.
Bamboo, a commentary on Kp.ru

[Polizzi]

Voronezh animators have created a great cartoon
http://multikonline.ru/news/762-voronez ... tfilm.html

Known multipliers from the city of Voronezh, who work in a popular studio «Wizart animation», recently created a spectacular animation, which can compete with the various works of the most famous animation studio on the planet. This full-length animated films in 3D-format is called "Snow Queen". It was created based on the famous fairy tale by Hans Christian Andersen. Cartoon received many positive comments on the film markets in Santa Monica, Berlin and even Cannes. In rolling Voronezh reel of film will be released in December of this year. Premiere in Russia on 31 December 2012. On the creation of this incredible picture employed almost 100 cartoonists, a huge part of that - it ourselves Voronezh. Of making it a veritable hit, they took about two years. The budget for the truly ambitious project was 7 and a half million dollars. Voices of the main characters, as well as new heroes tales famous stars of the national cinema: Mikhail Efremov, Yuri Stoyanov, Ivan Okhlobystin and many others. For producing this animated pictures posted himself Timur Bekmambetov.

[Polizzi]

As in Voronezh create 3D-animation based on Andersen's fairy tale "The Snow Queen"
http://vrntimes.ru/news/view/6270-Kak_v ... ezhye.html

Correspondent Internet newspaper "Vremya Voronezh" allowed into the holy of holies - the creative studio Wizart Animation, which already competes with such masters, as Walt Disney and DreamWorks.

New Year's Eve, December 31, will be released to cinemas 3D-animation, made in Voronezh. Wizart Animation animation studio two years on the 80-story timinutnoy on the fairy tale by Andersen "The Snow Queen".

"Digital Factory"

To get to the animation studio is not easy. From the outside world workshop separated two massive iron doors. Entry by badges. Bell is not, and to reach unrealistic - a small anteroom between the doors. Therefore, the intruder pass through the obstacle fails, trample on the threshold, and so it goes with anything. In a small closet - a security guard. He carefully scrutinizes the unfamiliar faces, names and records to make notes.

Checkpoint overcome, now you can look around. The best animated films as a rule, are produced in America, there is a lot to learn. Therefore, the studio itself looks like a typical American office, divided by partitions into small sections with tables.

- In total we have 14 departments, starting and finishing on the operating dynamics of the department - the head of the "Snow Queen" Alexei plan - he acted as a guide. - We work on the principle of assembly line: some sites provide your details, and then it all fits together. We can say - the "digital factory".

Initially, these walls have been developing computer games. Dozens of "brodilok", "shooter" and strategies for a dozen years, spread throughout the world. Among them were animated projects. But with the advent of torrents such business became unprofitable. The playing area subsided, and redeveloped in the cartoon studio. True, there are still releasing games, but not as much as before. Mainly for aypadov and iPhones.

All rooms are connected in a circle. Walking by department and to be back at the door. The first block in our way artists. Tablet boards, pencils, paper - once it becomes clear that we are in the most creative part of the studio. However, the monitors are not 3D. Picture is normal, flat.

- 3D like the cartoon of the dolls, but they are inside the computer. Our virtual dolls as well as usual, you can move, add their emotions get to smile or cry. Hands of the artist painted only sketches. "Live" them do animators - explains the head of the project, noting my surprise. - We have in each department for more than ten employees, each working on a specific character. On one character takes about three months. And all the cartoon we made for two years.

The second project will be issued before the first

History was not founded on the story tales, but rather on its grounds. The spectators postapocalyptic future. The world is frozen. Culprit eternal winter - snow queen. The people there are very few. Only the toughest survive. Kay and Gerda - brother and sister, who live in a shelter. Gerda has to save not only Kai, but all mankind. Moreover, the writers added a cartoon tale of new characters.

Andersen product is not accidental. While the studio is not enough "unwound", therefore, can not afford to make unique designs. In addition, the creators of the cartoon enjoy filming "Snow Queen" 50s.

With date as determined quickly. "Snow Queen" - a winter fairy tale, and New Year's Eve for the premiere fits the most.

- "The Snow Queen" - our second project. For four years we have worked on the cartoon "The Last Man from Atlantis." This picture was preparing eight years before us. But the crisis broke out, and the project frozen. We picked him up. And in 2010 the cartoon was ready. But the joy was short-lived - the producers are still unable to resolve the legal issues with the rights to the picture. Therefore cartoon and did not see the light. We even joked that the second film will be released earlier than the first. Actually, it has happened - shrugs Alex's plan. - It's a shame - we tried worked ... But there is an upside to this - got a lot of experience, established contacts. With the second animated film was already easier.

The script also created in Voronezh. It is under director Max Veshnyakov. He has already a lot of famous cartoons that loved in Russia. For instance: "Alyosha Popovich and Tugarin snakes", the entire series of paintings about the heroes.

Lack of personnel

We pass into the next block, which employs animators. The inhabitants of the department are doing a cartoon space volume. To look at the room is no different from the Department of artists. On the walls hang around fascinating posters from children's cartoon characters to Che Guevara. Tables littered with bizarre figures and souvenirs.

- After the collapse of the Union of animation in this country is dead. We are trying to revive her, but have to start from scratch. We have almost all self-taught. In general, the animation is not taught in high schools. In Moscow VGIK prepare only producer-director, screenwriters, but the trouble with computer graphics. Professionals lack. Only one project they need about 30-40 people. If the other parts of the predominantly Voronezh, approximately 60 percent of animators came to us from a distance. We have staff from St. Petersburg, Moscow, Omsk and other cities of Russia and Ukraine. All in the studio employs about 150 people.

Staff turnover is always there. The fact is that there should be a lot of work, but it's mentally and physically tough. Many did not survive - go. But some experts lured to the capital or foreign studios. True, a lot of guys on the contrary does not want to leave. Them in Russia is familiar: the language and customs. Voronezh A quiet and cozy, has to be creative.

We move on and pass by unmarked wooden door. Because of it, dealt incomprehensible and even frightening sounds.

- This is our gym - seeing my surprise, says Alex.

Irregular working day, people all day sitting at a computer. And things do not always get the first time. Emotional discharge is essential. So work out with dumbbells or twist the hoop can be anyone.

- This German - Alex shows a rubber dummy, is a punching bag. - And in boxing gloves - our main animator Sergei Nikolayev.

"Disney" cartoon-like release a year later

Budget cartoon - $ 7 million in Russia to collect such amount is not easy. Basically, a cartoon created by money from sponsors, a little help fund the movie. A part of the producers scraped together from their own pockets.

- We are working with the producers over 10 years. Never let them fail, so we already trust. Know that if you come from, then the project will do. Of course, it's a risk, but on the other hand animation develops, the market becomes more interesting and you need to try. On foreign forums do not believe that the project can be done for such little money. They go to one cartoon multibillion budgets. For example, in the studio "Disney" will also be released in 2013 based on a fairy tale "The Snow Queen" - "Frozen". So they spent about $ 50 million. First feared that repeated tale, but we were lucky - we go out to rent a year earlier, so the competition will be. Had to try to be in time for this deadline. But who knows, maybe, "Disney" was scared and moved their terms because of our cartoon, - Aleksey jokes. - We decided that we should not mess with.

Voronezh - animation center in the country

If the project "The Snow Queen" will cause a furore, the Voronezh could become a center of Russian animation. We there are all conditions: first, are geographically close to Moscow, and secondly, we have a lot of universities, both technical and artistic.

In general, when applying for a job, preference is given to graduates of VSU and Construction Institute. Although the selection is not very hard. Initially, try to take all. And only then it becomes clear who will be able to work, and who is not. Here the main thing - the desire.

Construction of the institute come with special design or architecture. They create entire virtual city. Animation design layouts of buildings as well as the layout of these houses.

In addition, after the advertising campaign "The Snow Queen", the regional administration has decided to hold the animators. Governor Alexei Gordeev offered help in the organization of courses of animation based on MAD.

Teachers will staff the studio. The students have to work people who have practical experience. After all, the university will make meringue professionals who, in theory, be able to become members of Wizart Animation.

- Now work has become much easier. We've already heard, and now support the initiative. It used to be difficult. For example, about two years ago a middle of the day police came. It turned out, someone told them that we've got produced fake discs. From this information, still can not understand. We have a lot of employees, all working late. Most likely, however, and decided that we've got something illegal is going on. A few months had to prove that design cartoon.

"We expect that the film will not only praise, but also scold"

To develop knowledge and skills, the Studio is not only working hard, but also learn from the experiences of other animators. As soon as the screen goes another cartoon, the whole team immediately ran to get tickets to the movies. Look, then discuss: the level of quality, the work of artists and story. In Hollywood there is work to learn.

- In my opinion, the most beautiful and complex animation in the last few years - "Ratatouille." He's almost a genius. Hard work, looks aesthetically pleasing. This project studio Pixar its still not surpassed.

Ideal can not be achieved, but we should strive for. While working on "The Snow Queen" is constantly making changes. Especially difficult was the image of a queen. It changed a few times. In the end, the heroine turned out not quite as planned in the beginning. And the story itself was changed several times. For the sake of enhancing the drama created new scene.

- We are, of course, hoped that the project will be successful. Otherwise would not undertake. Now hard to imagine what will happen when the "Snow Queen" will be released. It depends on many factors. I can see that the level of quality we have acceptable not only for Russia but also for Europe. A lot of countries are interested in cartoons. It is of great interest. Therefore, the expected success, - Alexey plans. - In general, we are satisfied with the result. Of course, we understand that they will not only praise, but also criticized. Uncritically nowhere. People have something to compare. And to such masters as Walt Disney and DreamWorks until nedotyagivaet. They have many years of experience, and we are just beginning to studio. But we have yet to come.

The entire studio is looking forward to release the cartoon to the big screen. Already, the guys are working on a new comedy project "Wolves and Sheep", which will appear in theaters in 2014. Besides the studio wants to make a sequel to "The Snow Queen."