http://www.prnewswire.com/news-releases ... 54469.html
NEW YORK, April 1, 2011 /PRNewswire/ -- Aeropostale, Inc. (NYSE: ARO), a mall-based specialty retailer of casual and active apparel for young women and men, today announced that they are making their voices heard with multi-platinum, six-time Grammy Award winning artists, The Black Eyed Peas. Aeropostale will be selling a limited-edition charity t-shirt designed by The Black Eyed Peas, with a free three-song CD, exclusively at its stores during the first two weeks of April. Proceeds from the sale of the t-shirt will go to The Black Eyed Peas' Peapod Foundation, which benefits children worldwide. Aeropostale has pledged $100,000 to the Peapod Foundation.
"Aeropostale has a long history of giving back to those who need it most. The Black Eyed Peas, with their innovative music and devotion to kids' causes through their Peapod Foundation, are the perfect partners for this campaign," says Scott K. Birnbaum, Senior Vice President of Marketing and Ecommerce at Aeropostale, Inc.
To kick off the campaign, Aeropostale and The Black Eyed Peas are offering a once-in-a-lifetime prize. Anyone who purchases the t-shirt on Saturday, April 2, 2011 from 10:00 a.m. – 1:00 p.m. at any Aeropostale or P.S. from Aeropostale store will be entered to win a trip to meet The Black Eyed Peas and see them live at a special concert.
"We are thrilled to partner with Aeropostale in raising awareness and funds for our Peapod Foundation. The Foundation works to encourage change for social issues affecting children worldwide. The Peapod Foundation provides tools and mentors encouraging children to express themselves through music and art," says apl.de.ap of The Black Eyed Peas.
During the campaign, Aeropostale will be promoting the exclusive t-shirt and music with window displays in all of their Aeropostale and P.S. from Aeropostale stores nationwide, along with voiceovers from members of the band to be played in all of its stores. Aeropostale and The Black Eyed Peas will also be promoting their partnership through Facebook, Twitter and online at www.aeropostale.com, where consumers can learn more about the campaign and The Peapod Foundation.
The campaign launches April 2, 2011. For more information, please visit www.aeropostale.com.
Aeropostale Website Page: http://www.aeropostale.com/shop/index.j ... yed%20peas
I bought mine yesterday but they didn't gave me anything to enter for the concert but anyways I'm still happy with my purchase. The free CD has 3 tracks "Just Can't Get Enough", "Take It Off " Exclusive Bonus Track from the International Super Deluxe album of The Beginning, and "The Time (Dirty Bit) [Dave Aude Club Remix]". I think this is a great team up from the BEP and Aero not only you buying a T-shirt and getting a free CD but also helping for charity.