What if YOU were CEO of Disney?

[Alphapanchito]

Here's the unfortunate truth, guys:

If you really, truly ran the company with the noble intentions you are discussing in this thread, the Walt Disney Company would probably fold in a matter of months. I'm just sayin'.

But it is debatable that Walt ran his business this way, and did pretty well both financially and otherwise. Sure, there were some losses, but quality material was pumped out and they DID make money enough to run the business. Why couldn't Disney do that today? (I know, the not having Walt around anymore thing. But, was he really the only person EVER who could provide success like this?)

[estefan]

Here's the unfortunate truth, guys:

If you really, truly ran the company with the noble intentions you are discussing in this thread, the Walt Disney Company would probably fold in a matter of months. I'm just sayin'.

But it is debatable that Walt ran his business this way, and did pretty well both financially and otherwise. Sure, there were some losses, but quality material was pumped out and they DID make money enough to run the business. Why couldn't Disney do that today? (I know, the not having Walt around anymore thing. But, was he really the only person EVER who could provide success like this?)

Also, are things like Hannah Montana and Jonas Brothers the reason Disney is a multi-billion dollar media corporation? I don't think so. I think Pixar is proof enough you can put out quality products and still make billions of dollars worth of revenue (Toy Story, anyone?).

[Wonderlicious]

Here's the unfortunate truth, guys:

If you really, truly ran the company with the noble intentions you are discussing in this thread, the Walt Disney Company would probably fold in a matter of months. I'm just sayin'.

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[Big Disney Fan]

Here's the unfortunate truth, guys:

If you really, truly ran the company with the noble intentions you are discussing in this thread, the Walt Disney Company would probably fold in a matter of months. I'm just sayin'.

So you're saying that if Disney was ran like something to be taken as seriously as it was in the past, it will most likely cease to exist?

[DisneyAnimation88]

So you're saying that if Disney was ran like something to be taken as seriously as it was in the past, it will most likely cease to exist?

So the people there now don't take it seriously? We have to remember being in charge of one department at Disney is a huge responsibility where if they don't think you're up to the task you're fired, so I don't think anyone there is sitting back and taking things lightly.

[toonaspie]

Honestly if I were CEO of Disney, I would keep a majority of the franchises as they are. I would enjoy the idea of creative control over everything and anything. Even things as mediocre as say Disney Channel would be good money makers if the right amount of creativity was behind it (and if they are then why mess with a good thing?) I would know which franchises are good to keep going and hold back those that are becoming overkill (the latter being a constant problem with Disney) and I would not cancel production on an animated feature just because people are worried that there's no market for a certain film. At the same time I would do more to decrease the exclusion of older more nostalgic Disney fans from the market in anyway I can.

2. John Lasseter - Now, I don't hate this man. He has shown quality in the films that he has made (except for Cars, that was just terrible) and I really appreciate how much he wants to be involved in Disney. But, I believe that he should choose either Disney or Pixar (preferable Pixar). I understand that he is trying but I believe that he is compromising on some levels in favor of Pixar and he is not living up to the quality of Disney films that we as fans expect. I suggest that we bring in another head of Disney, possibly Andreas Deja, Eric Goldman, Ron & Jon, John Canemaker, Leonard Maltin, among others. I just think that it would be better if the creative side of things would be split up so that Mr. Lasseter doesn't have to compromise on certain aspects.

Agreed, the big problem here is that one man is in charge of all creativity. In reality you need a whole collaborative team to show diversity and to push the boundaries with every production or idea that comes about.

[pinkrenata]

Here's the unfortunate truth, guys:

If you really, truly ran the company with the noble intentions you are discussing in this thread, the Walt Disney Company would probably fold in a matter of months. I'm just sayin'.

So you're saying that if Disney was ran like something to be taken as seriously as it was in the past, it will most likely cease to exist?

I'm only saying that if one of us became CEO of Disney (which I am certain we are all much too decent to become) and saw just how great a profit certain things made at a small cost, we would think twice before cutting out all the horrible franchises. Let's face it -- there are way more undiscerning people out there who will buy large quantities of cheap junk than there are people (like true fans, for example) who will buy something that is higher quality that, while it might be more expensive, would have a much lower profit margin.

But was this thread created in order to be realistic? Definitely not. So, carry on!

[Heil Donald Duck]

1. Make The Disney Channel "America's Family Network" again.

2. Have new theatrical shorts released every year.

3. No more manufactured pop stars.

4. Sell subsidiaries that are rarely or never used anymore (Hollywood Pictures)

5. Fire anyone who pushes for pointless sequels (Roger Rabbit ).

6. Give filmmakers more autonomy in the Animation department.

7. Improve marketing for films, to make them special events.

8. Anniversary theatrical re-releases

9. Make the art direction in the Consumers division more attractive.

10. Scale back on pointless merchandise (Mickey Mouse frozen veggies)

Excatly what I would do.

[Big Disney Fan]

But was this thread created in order to be realistic? Definitely not. So, carry on!

It will probably never happen, but it could be realistic.

[Big Disney Fan]

I would also seriously restructure the Disneyland Resort in particular and how it gains the profits for which it survives. Instead, it would need profits to survive, not the other way around!