I don't think that they will stop releasing the discs and content. I'm sure all future 2 disc editions will contain just as much content as "Snow White" (or alternatively just as much 'fluff' as Beauty and the Beast).
I just think that the actual term 'Platinum Collection' is somewhat redundant now that their 'Gold Collection' branding has been dropped. Logically it doesn't make sense that they would drop 'Gold' but keep 'Platinum' (especially since - sadly - a lot of ordinary people on the street don't actually know what Platinum is exactly).
I always thought it was a stupid branding, but they sort of marketed themselves into a corner - the 'standard' Disney releases couldn't be marketed as 'silver' as they would discourage sales. And their 'super special' releases had to be more valuable than gold. Personally I think the 'Gold' collection should have remained and the 'Platinum' titles be branded 'Diamond Collection'.
I think it is telling that Sleeping Beauty is apparently not being branded as a 'Platinum Collection' but a 'Special Edition'. I don't care what they say about the start of the new 'Platinum' schedule - it wouldn't take much to change the package design to have the 'Platinum' bar across the top. Why does it have to wait until next May to start when they have a 2 disc set 'in the can'.
Is the announcement really (to paraphrase) "We're adding Sleeping Beauty to the list, but you'll have to wait at least 4 or 5 years until you can pick that up?" - what's the point, what does that achive?
Being as they seem to be adding the standard Platinum supplements (such as a new 'pop' music video of a song from the film) why are they not making the quick and painless change the packaging? They've already changed the actual cover image two or three times! Personally I think these design changes
without changing the top banner are enough evidence in itself.
Plus look at the Disney video release schedule
here it has logos for two Disney home video brands "The Walt Disney Film Classic Collection" and "Walt Disney Treasures". No mention of the "Platinum Collection" somthing you think that they would be keen to promote being at it's their showcase release(s). And the main Disney DVD and Video page
here lists "The Lion King" only as a "Special Edition" while their Official Lion King homepage
here has no mention of Platinum anywhere.
"Snow White's" page has Platinum in the actual title
here. "Beauty and the Beast's" page has Platinum in the blurb
here. This year's "Lion King" has no mention of Platinum anywhere (apart from the cover shot of course)
here.
They certainly seem to be downplaying the Platinum brand. I rest my case.
Nowhere else in the world has the 'Platinum' brand for these Disney releases, because we never had the 'Gold collection'. Well now you American's don't have the 'Gold Collection' either!