What makes this extra interesting to me, is the fact that this idea of Walt planning to make cheaper, more formulaic movies to 'fill in the gaps' shatters the commonly held myth of Walt as this great artistic genius who only cared about the art of animation. Yes, he cared about that as well, but he also cared about quantity and makng money; and that's something that gets acknowledged too little. It's almost blasphemy to even discuss it. But over the years, Walt saw this approach didn't work, and that's why, in the 1950's, you see more and more years pass between feature animated films.gardener14 wrote:^Goliath, thank you for adding your thoughts to mine. Perhaps the key is what you said about Walt wanting to have annual releases by filling in the gaps between "major" films with less expensive films that presumably would have lower box office expectations.
Exactly! Disney has gotten so greedy to a point it is unbelievable! Hercules and Hunchback of Notre Dame took in hundreds of millions of dollars; numbers any film producers would have killed for! And yet even that wasn't enough for Disney, because it was less than what The Lion King had made, so they decided to neglect the films, both in DVD and in merchandising.gardener14 wrote:It makes sense to not expect every film to be a blockbuster, and to treat only some as "events" when it comes to marketing and budgeting. Over the past decade or so, it seems that there has been an expectation that every Disney animated movie should be as big as The Lion King and that only leads to disappointment.
I don't know if they ever expected Home on the Range to be a hit. I doesn't look like they've poured a lot of work into it. Looks like a cheap way to make some quick extra bucks. I don't know about the US, but where I live, the marketing for that film was non-existent.gardener14 wrote:In live action, Disney seems to have a more realistic approach, producing some movies as "events" and others not so much. It's when the unexpected minor film becomes a hit that everyone gets excited. Maybe they should take this approach to feature animation instead of setting themselves up for a letdown when something like Home on the Range doesn't become a huge hit.
It's funny you mention minor films becoming unexpected hits. I believe that's what happened with Dumbo. But I do believe Disney should try to make every film a succes. But that can only happen when you don't saturate the market with your product, and when you don't spread all your talented people over too many projects. Just release less products. They've already given the cheapquels the shaft. That's a step in the right direction. Now get rid of abominations like High School Musical and get focussed on turning out fine feature animated films.
By the way, based on everything I've read about Walt Disney, I firmly believe that, had he been in charge of the company for the last decades, we would've seen traditional animation getting the shaft a loooooong time ago. I think Walt would have only wanted to make CGI films. And they would have been good.