NEW YORK — Don't choke on your bubble gum when you hear what former Walt Disney CEO Michael Eisner has in mind for Topps, the 69-year-old trading card and candy company just bought for $385 million by a consortium he led.
He wants Topps to create a movie, TV, Internet and publishing franchise around Bazooka Joe, the eye-patch-wearing kid introduced in 1953 on the waxy comics that wrap Topps' Bazooka bubble gum.
"Bazooka Joe could be the next big hero," Eisner, 65, says. "I'm not saying it's going to be Raiders of the Lost Ark," which he oversaw as CEO of Paramount Pictures. "But that would be the goal. Bazooka Joe is my new Mickey Mouse."
The idea, he says, is to help Topps strengthen its connection with kids and be considered "a real media company that is up there, and at least talked about, with the other media companies that we all know."
That's a lot to chew on for a firm that treaded water for most of this decade.
Animation blog CartoonBrew points to an article on USA Today that reveals plans in store for the 69-year old cartoon character Bazooka Joe. Ex-Disney CEO Micheal Eisner explains his interest in creating a new franchise based on the bubblegum kid, and speaks of creating a theatrical film, television show, internet site, and publishing company centering on Joe. “Bazooka Joe could be the next big hero,” says Eisner, hoping that the character will be as big a hit as other classic comic characters, like Spider-Man and the X-Men, have been lately.
In light of this... Who else is glad the Michael Eisner is no longer with Disney...
Want to Hear How I met Roy E. Disney in 2003? Click the link Below
Wow a theatrical film based on a character whos usually stories can be fit on a piece of tiny paper..........I can't honestly seeing this Bazooka Joe becoming the next big hero, especially compared to X-Men and Spiderman (and Mickey Mouse).
Chernabog_Rocks wrote:Someones going cuckoo for cocoa puffs
Wow a theatrical film based on a character whos usually stories can be fit on a piece of tiny paper..........I can't honestly seeing this Bazooka Joe becoming the next big hero, especially compared to X-Men and Spiderman (and Mickey Mouse).
amazon.com advertising on UD Forums wrote:Bazooka Joe and His Gang
Bazooka
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Is it just me or has anyone else noticed that this is being advertised when you click on this thread .. Bazooka Joe and his Gang....
Want to Hear How I met Roy E. Disney in 2003? Click the link Below
