BVHE exec on VHS marketability

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Jake Lipson
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BVHE exec on VHS marketability

Post by Jake Lipson »

Interesting comments on the viability of VHS from a recent <a href=http://homemediaretailing.com/../news/h ... le_ID=7794 target=blank>article</a> at Home Media Retailing:
Lori MacPherson, Buena Vista Home Entertainment: According to our research, there are still about 3 million households actively buying VHS kidvid product. While this number is considerably smaller than it was a few years ago, it still represents meaningful consumer demand. VHS has made up 10 percent to 20 percent of our sales on recent infant/preschool releases like The Heffalump Movie, Disney Princess Stories and Baby Einstein: Baby Monet. However, as families continue to embrace DVD and retailers continue to devote less shelf space to VHS, those percentages are sure to dwindle.
<a href=http://jakelipson.dvdaf.com/owned/ target=blank>My modest collection of little silver movie discss</a>
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Jayden
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Post by Jayden »

Talk about stating the obvious! :lol:

Anyways, I'm sure the stores don't see the "kidvid" as a big market, and thus they're not going to pay much attention to it. I know everywhere I go up North here we've basically eliminated VHS altogether. It's becoming very difficult to find them, and I'm sure this trend will continue until the only place to find them is in used video stores
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sethn172
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Post by sethn172 »

Jayden wrote:Talk about stating the obvious! :lol:

Anyways, I'm sure the stores don't see the "kidvid" as a big market, and thus they're not going to pay much attention to it. I know everywhere I go up North here we've basically eliminated VHS altogether. It's becoming very difficult to find them, and I'm sure this trend will continue until the only place to find them is in used video stores
IT'LL BE LIKE THE DEATH OF THE LP RECORD! COOL! 8)

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Post by Christian »

Vinyl records are actually better than CDs.
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Post by Edge »

And contrary to popular belief, HD-DVD's and Blu-Ray DVD's or whatever the next gen DVD is WILL NOT replace the current format.

The systems are going to be backwards compatible. The only difference is that newer products will slowly start going more and more next gen dvd compatible and there is likely to be more than a few re-issues.
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Post by Timon/Pumbaa fan »

This is no surprise. The majority of the people who still buy VHS are mostly schools since they "can't afford" DVD players. There are still probably some "old" people out there who don't want to upgrade their VHS to DVDS. So those two reasons are the reasons why VHS still sell well(IMO). Like Jayden said, this article does nothing but state the obvious.
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Post by Edge »

My father refuses to convert. He is getting his tapes dirt cheap right now and he is happy as a clam.

The man just retired, VP of an international bank....didn't use a computer. A dieing breed....
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