I'll be the first to admit that I don't know a whole heck of a lot about the politics of a big business like what our beloved Disney corporation has turned into, so I won't even get into the whole Eisner/Roy/board member blame debate. All I do know is that the general public has shifted its views many times on what they want in an animated movie, and the animation industry has to cater to what they can only guess the public wants in order to survive.
I thank God for the Incredibles, I really do. Why? CGI or not, it was a huge success despite the fact that it isn't following the pattern set by Shrek. Now don't get me wrong, I happen to love Shrek, and I'm not planning on starting a huge debate over whether Shrek is a good movie or not. All I'm saying is that I believe Shrek has set a trend. It's almost as if the public expects most animated films to not only be CGI, but to be chocked full of sly adult humor and poke as much fun as they possibly can to pop culture. I'm so happy that films like Finding Nemo and the Incredibles did not have to resort to that.
So we have our proof that the public can accept and even love a CGI film that has nothing to do with following the Shrek pattern.
But what does the public really expect from Disney, anyway? No, not us animation/Disney geeks (and I say that as affectionately as possible), I'm talking about the kids and the soccer moms and the birthday shopping grandparents. Do they understand the animation industry? Do they even care? No! I don't think they want Disney to churn out more Shreks, they hold a different standard there. All they want is to be entertained or buy that entertainment for their children and families, and rightfully so. It's a given that the name Disney is generally accepted as the name brand with the good housekeeping seal of approval.
The people don't want to head to the theaters for a film that looks weird like Treasure Planet! They don't want to see something bold and experimental like Atlantis! They don't want something as ambitious and as grown-up as Hunchback! They want more Little Mermaids and Jungle Books! They want more funny talking animals and princesses looking for true love! I often wonder if they got too ambitious for their own good, alienating their core audience.
I feel like Disney needs to get back to basics when it comes to 2-D, but I wonder if that chance will ever come. I predict that one day the public will tire of CGI and Disney will be there to bring back "traditional" hand-drawn animation. Heh. If they have anyone left that can still animate by hand.
How horribly sad it must have been for the animators working there at the very end. You could easily argue about the inkers and painters that have been replaced by computers and that no one wept for them. And the truth is that I don't really know the circumstances of those losses of jobs, except that some of them survived as CAPS programmers. What I do know is that animators were being dropped left and right. If you're not next, what about your mentor, your friend down the hall, your desk?!! They were selling off their desks faster than they could lay off animators! It was supposed to be a fun, creative enviournment, but imagine having to work at place like that with such an uncertain future and be required to do it with a smile. Of course, they had the option of adapting to CGI, but the time limit to do so for most of them was unbelievably unrealistic.
So I don't know what to think or feel. I was chatting with a Disney fan earlier today and he said (with a yawn) that the shift to 3-D was inevitible. Even he had lost the faith in 2-D and the thought of it just breaks my heart.
I believe there is room for both, I really do. If only the Disney execs would've stepped back and just let the artists do what they do best. I believe the public doesn't want 2-D to die. It's very much alive on television and home video. . . they just need a reason to seek it out in the theater.
