Who gets to decide what characters make it into merchandise?

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Who gets to decide what characters make it into merchandise?

Post by DC Fan »

I have this amazing poster:

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You will instantly feel amazed that rarely seen characters appear (Yzma, Shan Yu, Prof. Ratigan, McLeach and Frollo). But you will be shocked to see The Horned King is there too!

I wonder how this poster got made. The Disney Villains line usually portray the same characters (most popular). As such, how did so many obscure characters made it? More than that, how The Horned King (when Disney tries it best to make people forget the movie exist) got to be here?

Any comments?
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Re: Who gets to decide what characters make it into merchand

Post by Tangled »

Disney largely markets certain villains because of how relevant their films are to a contemporary audience. Obviously, films like The Little Mermaid and Sleeping Beauty are still being heavily marketed to this day, and modern kids still can get terrified when Ursula uses Triton's trident or Maleficent turns into a dragon. These two movies are classics, but The Disney Princess line of toys has ensured that little girls everywhere will buy princess dolls that can "defeat" dolls of the villains. However, I feel like that poster was moreso an item targeted at adult Disney fans, which is why the artist would be more compelled to choose more obscure villains rather than just the few most popular ones that Disney still sells merch of. Many adult Disney fans appreciate The Horned King, but most of the children that Disney targets are completely different. I see the poster as an exception because it seems like a collector's item that most parents would not buy for their children.

Also, The Horned King just looks awesome being in the centre of the image. That could be the reason why he's in the poster, as simple as that.
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Re: Who gets to decide what characters make it into merchand

Post by milojthatch »

Tangled wrote:
Also, The Horned King just looks awesome being in the centre of the image. That could be the reason why he's in the poster, as simple as that.
Except the Horned King isn't in the center, he's off to the side.
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Re: Who gets to decide what characters make it into merchand

Post by Marce82 »

I believe Tangled is confusing The Horned King with Chernabog...
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Re: Who gets to decide what characters make it into merchand

Post by Jay »

I actually have this in beach towel form haha. I got it years ago at Disney World.

I think, much like the princesses, Disney markets the villains from their most popular/successful films. Ursula, Maleficent, Jafar, The Evil Queen, Scar, Cruella and Captain Hook area all from very popular, successful films. And the characters themselves are very popular and iconic. Although you have to wonder why they don't market the more obscure villains since the majority of the villain fans are older. Merchandise for characters like The Horned King, Frollo, Hades, Ratigan, Yzma ect. would sell. Especially characters like Frollo and Hades who are both very popular amongst the fans but they are never merchandised.
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Re: Who gets to decide what characters make it into merchand

Post by DC Fan »

Just noticed this on the puzzle I own:

Image

Here Shere Kan mirrors Scar´s position. Something that makes sense, right? Yet in the poster is Captain Hook that mirrors Scar; I like it! Still, wouldn´t it make more sense if it was both cats? More so if you take in consideration what character mirrors the other:

-Hades and Jafar cause they are two comical males
-Evil Queen and Maleficent cause they´re the two classiest regal females
-Yzma and Cruella cause they´re both comical females


...and you can keep looking for smilarities; BTW, I think Ursula is right below Chernabog because of her unique form.

Also, funny that in the puzzle shows Madame Mim; talking of obscure characters.

To not have Shere Kan in the poster my guess would be that´s cause Kaa´s there already representing The Jungle Book. Yet, they have Pain, Panic and Diablo there. I´d have preferred for Ratigan to take Diablo´s spot and having another villain there; let´s say Gov. Ratcliffe cause of the similarities with Shan Yu. Oh well.

PS

Anyone else has seen a rare character placed on a merchandise item?
Last edited by DC Fan on Tue Aug 30, 2016 5:02 pm, edited 4 times in total.
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Re: Who gets to decide what characters make it into merchand

Post by JeanGreyForever »

DC Fan wrote:Just noticed this on the puzzle I won:

Image

Here Shere Kan mirrors Scar´s position. Something that makes sense, right? Yet in the poster is Captain Hook that mirrors Scar; I like it! Still, wouldn´t it make more sense if it was both cats? More so if you take in consideration what character mirrors the other:

-Hades and Jafar cause they are two comical males
-Evil Queen and Maleficent cause they´re the two classiest regal females
-Yzma and Cruella cause they´re both comical females


...and you can keep looking for smilarities; BTW, I think Ursula is right below Chernabog because of her unique form.

BTW, funny that in the puzzle shows Madame Mim; talking of obscure characters.

To not have Shere Kan in the poster my guess would be that´s cause Kaa´s there already representing The Jungle Book. Yet, the have Pain, Panic and Diablo there. I´d have preferred for Ratigan to take Diablo´s spot and having another villain there; let´s say Gov. Ratcliffe cause of the similarities with Shan Yu. Oh well.

PS

Anyone else has seen a rare character placed on a merchandise item?
I agree that the top poster would be better to have Shere Khan mirroring Scar. I would also have liked Gaston in the poster and maybe Ratcliffe and Stromboli. It feels odd to have some villain sidekicks (Diablo, Kaa, Pain and Panic) but not others, so I wouldn't have minded if some more space was used for the sidekicks of the rest of the villains. Like Mr. Smee, Iago, the hyenas, Horace and Jasper, Anastasia and Drizella, Flotsam and Jetsam, Honest John and Gideon, and maybe some cards for the Queen of Hearts.

I occasionally see Frollo and Hades in villain merchandise but it's pretty rare. They get more exposure in the parks though which is a plus.

As for rare characters, there's a Disney T-Shirt at the Disney store which basically has lots of Disney characters on the front all created from colorful lines. Hercules is on there which is neat as well as Mushu to go with Mulan. Disney released a Megara shoe ornament some time back although it might only be in the parks now, if even. The store currently has a Quasimodo and Esmeralda ornament which makes me really happy. Most of the merchandise I've seen with rare characters though came from the early 2000s when the Renaissance films were still somewhat new and so they still got merchandise. Occasionally older movies like Sword in the Stone, Rescuers, Robin Hood, Aristocats, and the Great Mouse Detective could still be seen on posters representing the major Disney works alongside newer movies like Atlantis and even Brother Bear.
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Re: Who gets to decide what characters make it into merchand

Post by milojthatch »

Marce82 wrote:I believe Tangled is confusing The Horned King with Chernabog...
Probably. No worries. :)


Anyway, as for who decided what is on what so far as Disney merch goes, it depends on what the project is. Russell Hampton, Jr. is the president of Disney Publishing Worldwide, James Fielding is the president of Disney Stores Worldwide, and so on and so forth. An executive like one of these guys would ultimately have final say of what characters get used and what don't for merch, but honestly it' probobly the people just below them that make these decisions.
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Re: Who gets to decide what characters make it into merchand

Post by Disney's Divinity »

DC Fan wrote: Image
Anyone have a larger version of this? I can't really tell much from looking at it and I don't think I've ever seen that before.

I never really liked the picture from the first post. Something about the way everything's drawn looks...I don't know, cheap? I prefer the poster with all the villains in a swamp that was out when I was a child. I have two wall posters of it and a mug. It had nearly every villain released at the time. Overall, it was a fun time to be a Disney fan in the '90s boom. I still have a bunch of merchandise of misc. characters that would never show up on anything these days.
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Re: Who gets to decide what characters make it into merchand

Post by Prince Edward »

I continue to be amazed by how Disney themselves are neglecting many of their classic movies by not trying to keep them in the public eye and in people's minds.

The "Disney Princess" franchise is a horrible, horrible franchise I wish never had been invented, since it makes it so easy for Disney to only promote it's "princesses" (and very rarely the male leads from said movies or the villains) and ignore everything else that Walt Disney Animation Studios have made up through the years. Disney (Animation) equals princesses it seems. While Pixar are treated different when it comes to promotion and merchandise, and while Disney thinks that Star Wars and Marvel should appeal to the boys so there are no need to make boys care about Disney Animation and it's movies.

I think it's sad how some of the classic 90's movies are being treated by Disney in general and Disney Store/parks, especially The Hunchback of Notre Dame and Hercules. Although not huge financial successes at the box office, both did okay and have fans today that have been fans since the release of the movies. Yet still, Disney ignore those movies on purpose. Had they done a minimum of effort to keep these movies "out there" (to quote Quasimodo), more people would have known about them, more people would have bought merchandise featuring the characters from these movies. Instead Disney says "these movies are not popular enough". It becomes a self-fulfilling prophecy, and at some point Hunchback and Hercules will be as forgotten as The Black Cauldron by the public.

Pocahontas and Mulan are being treated marginally better compared to Hunchback and Hercules, only because they was included in the Disney Princess franchise because Disney needed more non-white "princesses" I guess, while Esmeralda and Megara and Jane were left out. But today merchandise for Pocahontas and Mulan consists mainly of the type of items all the other princesses got as a kind of basic: a classic doll, a doll of the characters as children and a few other items.

Disney Store/Parks sells thousands of different items. How hard would it be for them to create more diverse merchandise and include Hunchback, Hercules, Tarzan, Pocahontas, Mulan in a better way? I am not saying they should flood their customers with items like they do with Frozen, Beauty and the Beast or The Little Mermaid, but they could release some mugs, figurines, dolls, t-shirts etc from time to time featuring Hercules, Megara, Hades, Frollo, Esmeralda, Quasimodo. Search for Hunchback or Hercules at Disney Store today and you find nearly nothing to buy. Had they released some (limited edition) merchandise for Hunchback and Hercules, many collectors and fans would have have been made so, so, so happy! (Me included.)

I get that Disney might feel no need to do so from a financial view. They are a company after all and they are making enough money from Frozen, Disney Princess, Star Wars and Marvel to probably care about what their fans might want. But I think it would be smart business wise for Disney to please their hardcore fans and to keep as many of their movies and characters from being forgotten. The more characters to earn money on, the better for Disney I would think. It would not have to involve to much off an effort from Disney to make a little more Hunchback and Hercules merchandise and to include a little more of their male characters in their "classic Disney" merchandise (especially the merchandise aimed at adults/collectors) alongside the "neverending princesses".
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Re: Who gets to decide what characters make it into merchand

Post by JeanGreyForever »

Disney's Divinity wrote:
DC Fan wrote: Image
Anyone have a larger version of this? I can't really tell much from looking at it and I don't think I've ever seen that before.

I never really liked the picture from the first post. Something about the way everything's drawn looks...I don't know, cheap? I prefer the poster with all the villains in a swamp that was out when I was a child. I have two wall posters of it and a mug. It had nearly every villain released at the time. Overall, it was a fun time to be a Disney fan in the '90s boom. I still have a bunch of merchandise of misc. characters that would never show up on anything these days.
Here are larger versions of both of the images posted above. I agree that the art in the top one looks a bit off, like something more out of a graphic novel. The left side of the poster especially like Frollo. For the second one, I like how Shan Yu and Clayton are there. Shan Yu I think is a really underrated Disney Villain because he's absolutely terrifying, but he tends to be forgotten most of the time. Clayton is ok but I think he's the weakest part of Tarzan which is one of my favorite films. I'm not really sure how they could have done his character justice though...so he gets his job done.
http://1.bp.blogspot.com/-7gE0zgxVtp8/V ... stcard.jpg
http://3.bp.blogspot.com/-Cr93KxxONKw/U ... Disney.jpg

I would love to see a picture of the villains in a swamp though if you can find it online. I've found something similar although I don't think it is the one you're talking about. It has a really wide variety of villains like the rat from Lady and the Tramp, The Coachman from Pinocchio, The Horned King and Creeper, and Madame Medusa who I also think is underrated. I think this is the first time I've ever seen the Coachman on Disney Merchandise since typically Disney would use Stromboli or Honest John and Gideon. I also love the inclusion of the Heffalumps and Woozles as well as the Haunted Mansion ghosts but I could have lived without Prince John. I actually like him but he's more like Edgar in terms of villainy and I'm not really a fan of Robin Hood even though its nostalgic, so I would have preferred Jafar who weirdly got the shaft despite being one of the more popular villains. The Wonderland characters feel out of place though especially since they didn't include the Queen of Hearts or her pack of cards. However the Red Indian Chief from Peter Pan seems to be the oddest inclusion...don't get why they picked him at all.
http://pre07.deviantart.net/f910/th/pre ... atello.jpg
Prince Edward wrote:
I think it's sad how some of the classic 90's movies are being treated by Disney in general and Disney Store/parks, especially The Hunchback of Notre Dame and Hercules. Although not huge financial successes at the box office, both did okay and have fans today that have been fans since the release of the movies. Yet still, Disney ignore those movies on purpose. Had they done a minimum of effort to keep these movies "out there" (to quote Quasimodo), more people would have known about them, more people would have bought merchandise featuring the characters from these movies. Instead Disney says "these movies are not popular enough". It becomes a self-fulfilling prophecy, and at some point Hunchback and Hercules will be as forgotten as The Black Cauldron by the public.

I get that Disney might feel no need to do so from a financial view. They are a company after all and they are making enough money from Frozen, Disney Princess, Star Wars and Marvel to probably care about what their fans might want. But I think it would be smart business wise for Disney to please their hardcore fans and to keep as many of their movies and characters from being forgotten. The more characters to earn money on, the better for Disney I would think. It would not have to involve to much off an effort from Disney to make a little more Hunchback and Hercules merchandise and to include a little more of their male characters in their "classic Disney" merchandise (especially the merchandise aimed at adults/collectors) alongside the "neverending princesses".
I feel like Hunchback has a lot of potential although I may be a bit partial because it's one of my favs. It was better received in Europe than here (Pocahontas too I think to a lesser extent) not to mention the reviews of critics were all laudatory...it was just the commercial audiences who weren't fond of it. Even so, most people find Hunchback to be an underrated gem that is one of Disney's greatest masterpieces, especially musically, so I feel like if Disney gave it the chance, it could be like Pinocchio, Bambi, Alice in Wonderland, and Sleeping Beauty, a true classic.

Hercules I think Disney really tried especially after the "disappointing" results for Pocahontas and Hunchback. It was completely different in tone to them and more like Aladdin which was one of their biggest hits but it didn't catch on with audiences. I've heard people say Hercules was the last big event film before Frozen with the huge parades and all of the merchandise, but most of the merchandise didn't sell well and had to be put on clearance. I think Disney tried again with their Disney Heroes line but that didn't work well either so they gave up on Hercules. Not sure about the original 1997 merchandise, but I know the Disney Heroes line wasn't branded right so they shouldn't have given up so quickly on that. Sadly with Pixar, Marvel, and Star Wars, I can't see Disney going back to a heroes lineup anytime soon. At least they've started to release Peter Pan and Captain Hook costumes in the Disney Store now alongside Aladdin and Beast pajama sets (although those are only available during the respective Diamond/Signature releases). Wish Aladdin and Beast had costumes though as well, alongside Prince Phillip who I remember having a costume way back in the early 2000s, generic though it was.
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Re: Who gets to decide what characters make it into merchand

Post by Disney's Divinity »

I tried searching Google Images, but couldn't find it. It has a lot of characters, although I know it's missing at least two because Hades is there, but Frollo and Ratcliffe are missing (also a couple of the Pinocchio villains and Medusa). (I'm not sure when I bought this and what the most recent Disney film released was.) It has a crapload of misc. characters like Prince John, Sir Hiss, the ugly stepsisters, the Big Bad Wolf, the Headless Horseman, the Siamese Cats, Creeper, Tik Tok, Magica de Spell, Ratigan, etc. On the right side, you have Hook, Jafar, Maleficent, the Evil Queen, and the Queen of Hearts (in that order) gathered around the Black Cauldron, which is brewing (with Chernabog behind Maleficent and some weird werewolf version of Mickey peeking around the Cauldron). Left of that, Ursula is in the very center of the poster in a small pool/bog. In the background of the characters, there are several locales; although I'm not certain, they look like the Queen's castle, Maleficent's fortress, and Hell Hall.

But while I was searching,I did find a pic of another villain poster I love, although it only has the most popular villains.
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Re: Who gets to decide what characters make it into merchand

Post by JeanGreyForever »

I think I found it. The first link is an ebay poster. The second link is a mug but you have to scroll down about halfway through the page.

http://www.ebay.com/itm/WALT-DISNEY-WOR ... Swwo1Xfmr2
http://toy-lines.com/2013/10/page/3/

This is one of my favs because of the art style. The colors are really dark and foreboding and I love how Madame Medusa is there.
http://67.media.tumblr.com/44c6c959d8f8 ... 1_1280.jpg

And I just found this one which is really nice. It has pretty much every Disney villain up to Beauty and the Beast and every character's name on the border. There are some odd choices here though as well like the Beast, the vultures from Jungle Book, and the crows from Dumbo.
http://www.coolibahmarketing.com.au/18_ ... lains.html
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Re: Who gets to decide what characters make it into merchand

Post by Disney Duster »

Good job JeanGreyForever! I bet that's it!

Disney's Divinity, that "werewolf" version of Mickey is the monster Mickey from the short "Runaway Brain".
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Re: Who gets to decide what characters make it into merchand

Post by DC Fan »

Thank you for the better image of my puzzle. When I posted it the first time was big enough don´t know why it shrunk.

Interesting merchandise I´m seeing. Yet Disney misses the ball entirely. We´re talking of obscure characters that belong in the main Disney Animated movies. The Headless Horseman? And why the need to include henchemen/sidekicks that take the place of villains that deserve it.

I read before that Hercules was trashed in Greece. Doesn´t surprise me. I´m a huge fan of Greek mithology and always hated how they made Zeus and Hera the parents of Hercules. Sure, they couldn´t tell the truth. You know the alternative? Don´t do it! Just have Hercules live in the world already and that´s it. Nothing in the story would have changed. Hades would still be plotting against Hercules (cause of the place Zeus gave to him) while he tries to make it to Olympus as he´s never fit in. Problem solved.
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Re: Who gets to decide what characters make it into merchand

Post by blackcauldron85 »

WDW sells a Villains Monopoly game. I think they sell a newer version now, with a less ecclectic lineup, but I know the old one had Horned King in it, I think Shan-Yu, maybe Ratigan, maybe Medusa and Mim...
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Re: Who gets to decide what characters make it into merchand

Post by Mooky »

JeanGreyForever wrote:And I just found this one which is really nice. It has pretty much every Disney villain up to Beauty and the Beast and every character's name on the border. There are some odd choices here though as well like the Beast, the vultures from Jungle Book, and the crows from Dumbo.
http://www.coolibahmarketing.com.au/18_ ... lains.html
Wow, that one is very interesting and quite unusual given the fact they included villains from TV shows as well. That would be unheard of nowadays (as would any villain group shot, I reckon).

A couple of questions though -- who is the green lizard with a pink hat between Madam Mim, Maleficent and Medusa, and where is Gaston? His name is on the side of the picture, but I can't find him for the life of me. The artist also could have put some body of water in the picture so Flotsam and Jetsam would not look out of place (Ursula too, I guess).
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Re: Who gets to decide what characters make it into merchand

Post by unprincess »

try being an Oliver and Company fan. All I get are pins and plush every couple decades. :\
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Re: Who gets to decide what characters make it into merchand

Post by Disney's Divinity »

Yes, that's it, JeanGreyForever. If only the picture was stretched a little more to include some of the characters they missed (Medusa, Sykes, the Coachman, Stromboli, etc.), but I always did like that picture, partly because it randomly included Magica de Spell and I always loved that character.
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Re: Who gets to decide what characters make it into merchand

Post by JeanGreyForever »

DC Fan wrote: I read before that Hercules was trashed in Greece. Doesn´t surprise me. I´m a huge fan of Greek mithology and always hated how they made Zeus and Hera the parents of Hercules. Sure, they couldn´t tell the truth. You know the alternative? Don´t do it! Just have Hercules live in the world already and that´s it. Nothing in the story would have changed. Hades would still be plotting against Hercules (cause of the place Zeus gave to him) while he tries to make it to Olympus as he´s never fit in. Problem solved.
Actually that makes a lot of sense to avoid the problems of Hercules' birth by literally skipping over that.
Mooky wrote: Wow, that one is very interesting and quite unusual given the fact they included villains from TV shows as well. That would be unheard of nowadays (as would any villain group shot, I reckon).

A couple of questions though -- who is the green lizard with a pink hat between Madam Mim, Maleficent and Medusa, and where is Gaston? His name is on the side of the picture, but I can't find him for the life of me. The artist also could have put some body of water in the picture so Flotsam and Jetsam would not look out of place (Ursula too, I guess).
That explains why there are several villains I don't recognize because the Disney Afternoon era was before my time.

Strange, I thought I remember seeing Gaston somewhere at the top like the Beast but now I can't find him. As for the green lizard, that is Joana from Rescuers Down Under. McLeach is a little bit to the right of her. I'm not a fan of the movie (it's nothing like the original Rescuers which is one of my favs) so their presence does nothing for me.
Disney's Divinity wrote:Yes, that's it, JeanGreyForever. If only the picture was stretched a little more to include some of the characters they missed (Medusa, Sykes, the Coachman, Stromboli, etc.), but I always did like that picture, partly because it randomly included Magica de Spell and I always loved that character.
I'd also want Pete, Frollo, and Ratcliffe. Prince John and Sir Hiss would be removed if it were up to me. Honestly I'm shocked the Horned King isn't in there since Creeper is.
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