Let me relate with a different Disney DVD story. . .
Once upon a time a girl named Karen happily bought a copy of Lion King 1 1/2 on its release date. Only days later, her best friend told her that her sister Misty wanted to borrow it for her kids. Knowing that her DVD was in peril, but not wanting to say no out of fear she'd look selfish, she hesitantly allowed Misty to have it. In a worst case scenario, she figured that maybe the DVD would get scratched a bit but still be playable. But it was worse than she feared: not only did the youngest child scratch the DVD all to hell when it was accidentally left in her reach, she also ripped the case in half. Now, if you know Karen like I do, you know how immaculate her DVD collection is and how upset this made her. And if you know Misty like I do, you know that she never, ever replaced the DVD.

So Misty no longer borrows DVD's from Karen.
Well, if you haven't figured it out by now, I'm Karen, LOL. But what does this have to do with anything? Wait, there's more. . .
Lat month, (which was about a year later), I lamented to a friend on how I only got to watch that movie a couple of times. When she asked why, I explained the whole story. She wanted to know why I didn't take the DVD back to the store.
ME: "Well, what good would that do?"
HER: "You could exchange it for a new one."
ME: "But that doesn't make sense."
HER: "Dude, haven't you ever exchanged anything before?"
ME: "Well yeah, and I used to work retail. How should I be able to exchange it when it's not the store's or the manufacturer's fault that it got ruined?"
See, she works at a bookstore, and went on to explain that people bring in damaged DVD's, CD's, and books in to echange for a new copy all the time. They'll make up the wildest stories about how the merchandise got damaged, but it doesn't really matter; according to the store's policy they have to let them exchange it for a new one as long as it's the same item, no receipt required. So the customer walks off with a brand new copy in hand, and the damaged copy is sent back to the manufacturer for them to deal with.
I wonder how many stores this happens at. Pretty scary, eh? So, theoretically speaking, you could bake your DVD in the oven, toss it off the Sears Tower, use it as target practice for your BB gun, or run it over with your car, and you could still exchange it for a new one, no questions asked? There's something wrong here. That hardly seems fair to the manufacturer. So if we wonder why they're so expensive, well, does this help explain why?
Needless to say, I did not follow my friend's advice; I'd just feel too guilty. I'll be the first to admit that I wasn't the most honest person in the past, but I've grown up a bit since then. Later that week, I finally decided to cave in and buy the movie again. I had been putting it off in hopes that Misty would replace it, but if that hadn't happened in year, it was never going to.
But to get back to the topic at hand, I'm sure that the lady at the Disney Store did not see any harm in her suggestion. On the surface, doing an even trade at another store seems quite innocent, but if you think about it, where's the honesty in exchanging an item at a store that you didn't even make the purchase at? I've worked at Wal-mart myself and I'm not exactly their biggest fan (same goes for Target, as they really cheated me), but I don't use the theory that it's okay to do unfair business with them, even though they're a big corporation and that they haven't always been fair to me. It's all matter of principle: treat others as you wish to be treated, right?