I just found out about this ad campaign in my Disney Movie Rewards e-mail newsletter. I am really intrigued about what it is and just spent the past 20 minutes googling and stuff.
At first I feel like they're going to announce some sort of movie or DVD or release some movie or DVD because I've only seen the ad through the DMR newsletter. But then again, it puts a web address so it may be an online thing. Has anyone see this ad campaign on TV or in newspapers or magazines or something? Since I've only encountered it online so far, I'm wondering if it's just an online thing that will happen on March 10th.
From my research I found this and it seems entirely plausible and super exciting!
Screamscape.com wrote:(1/13/09) The latest D-23 update claims that the whole initiative came forward last year when a Disney fan berated Iger over the fact that the company only caters to the casual Disney park fans and has abandoned the more dedicated intense long-term Disney fans. If the rumors hold true, people will apparently be asked to pay about $100 a year to become part of this new club which will be offered a bunch of new exclusive merchandise opportunities as well as setting up 1 or 2 fan events at the parks a year, with the first to take place in Anaheim.
As for the origin of the number 23… we still don’t know for sure but it was also pointed out that WED officially became Walt Disney Imagineering in 1986 and the shareholders changed name of Walt Disney Productions to The Walt Disney Company in 1986 as well, making each name 23 years old. As for the March 10th date… some wonder if the details about the new club may be revealed along with the rerelease of Pinocchio on DVD and Blu-Ray on March 10th.
http://www.screamscape.com/html/industry_news.htm
I like the idea of fan events at the park! It can be like Comic-Cons but for Disney fans!! How SUPER AWESOME would that be?!?!? I'll go and where my Dale Rescue Ranger costume and people will actually know who I am (some have called me a "reindeer on vacation").