Anna & Elsa to Join the Disney Princess Line

[Disney's Divinity]

I agree with the last two posts. I think there's a point where there are too many characters, and they're just about to hit it. We should be grateful Giselle didn't become a part of it.

[qindarka]

I know the DP line makes a lot, a lot of money but excessive focus on them does come at the expense of other potentially profitable franchises. I wonder what the opportunity cost is and how much money they would make if instead of focusing on the 'princesses, they make more merchandise for their other IP.

Really, all I see nowadays is either princess or Cars merchandise.

[DancingCrab]

So let's see...
Disney had little to zero faith in Rapunzel because they thought the princess theme would kill it. So in their desperation they changed the title in hopes to fool at least some boys and did very little in promoting it as anything more than a dumb comedy about a guy named Flynn Ryder who gets beat up by some funny hair with a life of it's own...while Pink rocks out in the background. And they even went so far as to say "No more princess movies after Tangled" as if they were anticipating a box office and merchandise failure.

Now, after Rapunzel has become one of the most popular princesses in the franchise to their surprise, they want to drown us in princesses (who look like Rapunzel) till every last drop has been drained from that cash source.

I get it from a business perspective, but it makes me not as excited for Frozen as I would like to be. It's looking like this film will have less in common with it's inspirational source than The Lion King had to Hamlet. It sounds like it's just going to be Secret of the Wings for the big screen.

[qindarka]

It's looking like this film will have less in common with it's inspirational source than The Lion King had to Hamlet. It sounds like it's just going to be Secret of the Wings for the big screen.

That ship sailed decades ago.

Anyway, we won't know exactly how faithful or unfaithful it is until it actually comes out, just as Tangled, despite making wholesale changes did incorporate some elements of the source material, none of which was obvious from pre-release materials.

And the story, as it's shaping up, has nothing to do with Secret of the Wings.

Since we are on the subject, there is a good site here which compared Disney movies to their source material.

http://dettoldisney.wordpress.com/

And they even went so far as to say "No more princess movies after Tangled" as if they were anticipating a box office and merchandise failure.

That was rebutted almost immediately, before the release of Tangled. I do agree, however, that the resurrection of The Snow Queen has to do with Tangled's success.

[Sotiris]

Disney had Total Licensing remove the reference to the sisters joining the Disney Princess line.

[thelittleursula]

She looks like a Tinkerbell Fairy.

[Disney's Divinity]

I get it from a business perspective, but it makes me not as excited for Frozen as I would like to be. ...It sounds like it's just going to be Secret of the Wings for the big screen.

I agree. Frozen would look more interesting (even with that horrendous title) if it didn't feel so calculated to repeat Tangled in as many ways as possible, from the title down to the character designs.

[Jay]

Isn't Elsa a queen though? Why not just add Alice, Wendy, Esmeralda, Megara, Nala, Jane and Yzma in while we are at it. I shudder to think how a backpack will look with all 13 princesses smushed together on the front of it. I wouldn't be surprised if Pocahontas, Mulan and Jasmine disappear from the merchandise after a while.

[DisneyEra]

Disney will not greenlight a new feature film that is not affiliated with one of their franchises "Disney Princess" "Marvel" "Pixar". Since Bolt, every Disney animated release became apart of a franchise: P&tF, Tangled & the upcoming Frozen are "Disney Princess" Winnie the pooh was a new addition to the Pooh franchise, while WIR "though the main characters were original" relied on the video game gerne & cameos to help sell the fim. And next year's Big Hero 6 will be Disney's 1st attempt at animating a Marvel franchise. Ron & John's film is at least 3 years away as WDAS has no film scheduled for 2015. And next year Pixar goes back to original fims over the 2 years with "The Good Dinosuar & The Inside Out". Pixar also has a 2nd film do out in Nov. 2015, but it's untitled at this point. Either Nemo 2 or The Day of the Dead film. It all comes down to Frozen & BH6 boxoffice grosses. If both films do Tangled-like business, you can expect another CGI fairy tale & possibly another Marvel animated film in the near furture. If they under-preform that may force WDAS to go in a new direction. I just can't see this happening though, Frozen will be favorably compared to Tangled, Fans will flock to see not 1 but 2 Disney princesses in the same film, not to mention the film comes out during the Holidays, a marketing dream, & for BH6, even though it's an unknown Marvel property, it's still Marvel, & fans will attended just on that alone. Plus I don't think the film will not be good cause WDAS would not release a bad film & embarrass their Marvel franchise. I also forgot about Disney's Planes, a spin-off of Pixar's Cars franchise! Another Disney animated film based off a franchise. And just wait until Disney's Star Wars gets going. Only a matter of time before WDAS does an animated film based off the Star Wars saga. If they're doing one for Marvel, Star Wars could be next.

[Linden]

Gotta say, I love Elsa's concept art, even if she looks lavender. I can see why the Rotoscopers were so excited about her. Too bad she doesn't translate that well into 3D.

At this point, I'm so used to Disney that it doesn't upset me that much that this movie is clearly designed to get money, and as much as possible. It looks really likeable so far. Both of the 3D models looked like they needed a tad more done to them, but I could get used to them. And as terrible as it is, I really like Anna. I agree that she looks like Rapunzel's long-lost fraternal twin, but I like her design more. She looks so sweet and down to earth. And just based on what we know of Elsa's story, she could become one of my new favorite Disney characters. And boy, is she going to have some killer merchandise.

I guess you could say I'm very optimistic about this.

[toplaycool22]

I saw the concept art, didn't see anything princess figure. i guess we will find out when the film comes out.

[Sotiris]

Anna and Elsa will definitely both be inducted into the Disney Princess line in Spring 2015.

Source: http://www.dvdizzy.com/forum/viewtopic. ... 00#p643837

for a major retail company with connections to Disney. Frozen will have its own product line just like The Princess and the Frog, Tangled, and Brave did for at least a year before Anna and Elsa are added to the Disney Princess line. Currently, their coronation is slated for Spring 2015.

Source: http://www.dvdizzy.com/forum/viewtopic. ... 20#p645877

I'd keep in mind that the fiscal year starts in February and "Spring 15" would start then as well.

Source: http://www.dvdizzy.com/forum/viewtopic. ... 00#p643850

[This information is mentioned] in a Disney Princess promotion schedule I received for the next few years.

Source: http://www.dvdizzy.com/forum/viewtopic. ... 80#p643873

Disney is continuing to build its incredible Disney Princess franchise, with the theatrical release of Frozen in the fall.

Source: http://seekingalpha.com/article/1348071 ... art=single

Disney Princess has an impressive calendar for the Fall as well. There is strong retailer anticipation for Sofia the First, which is starting to ship now. And Disney will also introduce another Princess into their collection, with the late Fall launch of the theatrical release, Frozen.

Source: http://seekingalpha.com/article/1553132 ... art=single

[Sotiris]

In an interview with a licensing magazine, Pete Bird, the General Manager of Licensing of Disney Australia, said that both Anna and Elsa will be inducted in the Disney Princess line.

[Atlantica]

I don't know if its weird to think this, but do you feel like the Princesses should earn the publics love BEFORE they are inducted into the line? I know a Princess is a title that should automatically get you a seat in the Royal Court, but even just getting the characters established first would be a step in the right direction.

I mean, when he line was created, the Princesses involved had firmly cemented themselves in out hearts, and were beloved. Some more than others for sure, but they all held a special place for someone.

Tiana struck a nerve with some people due to her colour, and little girls of that origin could now have someone to feel represented them within the line.

Rapunzel just seems to have been a huge world wide beloved icon almost immediately; she obviously had that special mix of character that connected her to us, and I would say yes, it is valid for her being in the line.

Merida (as far as I am aware) wasn't that big of a deal for little girls. The couple I've asked have said that they either didn't like the movie, or didn't even know what her name was ! After explaining, the penny seemed to drop and they were like "oh, the curly haired bear girl?" . So safe to say not much of an impression made there.

And now this with Frozen. I don't doubt that the sisters will be great characters and I will love the movie, but I just feel that they need to earn the right, and earn the love, of the other Princesses before automatically being accepted.

I'm probably going too deep with this, basically a hugely expanded toy line, but just my thoughts on the subject.

[disneyboy20022]

This is why Disney thinks they have earned the right

[Warm Regards]

And now this with Frozen. I don't doubt that the sisters will be great characters and I will love the movie, but I just feel that they need to earn the right, and earn the love, of the other Princesses before automatically being accepted.

You know, when I first heard the Snow Queen and Gerda/Anna were going to be sisters, I thought it was a clever idea and an interesting twist to the story.

But now I question if making them sisters was a marketing ploy more than a story element, just so they could get two princesses from one movie.

[TheValentineBros]

*insert Pink Floyd song relating to money here*

[Atlantica]

You know Warm Regards, I didn't even occur to me that that could be a motive .... seems pretty darn obvious now you've mentioned it.

What if no one really takes to either of them ? Won't Disney be a bit stuck then ? Or will they induct then ignore the sisters, like Pocahontas etc.

[Sotiris]

We continue to be extremely pleased with the creative success of our Animation Studios, Monsters University opened in June to become the latest in Pixar’s unbroken string of hits, Planes from Disneytoon Studios opened this Friday, and Frozen, another great movie from Disney Animation will introduce two new Disney princesses when it opens in theatres at Thanksgiving.

Source: http://finance.yahoo.com/news/walt-disn ... 02481.html

With the DVD of Frozen apparently “flying off the shelves” in Ireland, princesses were never far away at Disney executive Mike Stagg’s briefing in Dublin last week on the company’s upcoming plans. Frozen ’s two heroic, self-sacrificing sisters, Anna and Elsa, will eventually become princesses number 12 and 13 in the “official” line-up of Disney Princesses.

Source: http://www.irishtimes.com/business/sect ... -1.1755848

The 3D Blu-ray release is just one of the cogs in the giant $1 billion Frozen machine in 2014, however. Disney has promised that the release will be supported by initiatives company-wide. While news of the official Disney Princess coronation ceremony by Disney Consumer Products has yet to surface short of a report that it will involve a castle and a very, very expensive dress for Elsa, it was recently suggested that Anna and Elsa may find a permanent home at Walt Disney World’s Magic Kingdom’s Fairytale Hall in April.

Source: http://www.stitchkingdom.com/disney-fro ... 014-69957/

Disney has also not been shy about consistently refreshing its Princess roster with empowering new characters, most recently with Anna and Elsa from Frozen, Merida from Brave and Rapunzel from Tangled.

"The aspirational qualities of the Disney Princess characters inspire girls of all ages to tap into their inner princess," says Silverman. "The runaway success of films like Frozen, wildly popular apps and new product extensions like Disney Princess Palace Pets coupled with The Walt Disney Company's commitment to releasing amazing new content with compelling storytelling, has propelled Disney Princess to its reign as the No. 1 entertainment franchise in the U.S."

Source: http://www.licensemag.com/license-globa ... -franchise

[thedisneyspirit]

It's 2X1! Watch Tangled 2, get 2 princesses for free, introducing Rapunzel-Belle and Winter Tinkerbell!

People just love this line but at this point I wanna see when the line consists of 30 characters all squashed in some ugly t-shirt. Bet you anything that all the POC princesses will be dropped to make more space for Rapunzel clones.