Robin Hood was also the highest grossing animated film in single release. So was the Fox and the Hound. So was Spielberg/Bluth's American Tail. So was Oliver and Co.That's why Frank Thomas and Ollie Johnston called it "the best film we made without Walt" on their website. And, contrary to what Rudy Matt said, it was a very popular film, the highest grossing Disney film at that time.
It's called "ticket price inflation" and "population growth". As the population grows and the price of a ticket increases, so does the average gross receipts of theatrical cinema products.
The Black Cauldron and the Great Mouse Detective were still-born, then Disney returned with Roger Rabbit - a mega-smash by today's standards. Oliver and Co. was a huge hit, eclipsed by Mermaid. Rescuers Down Under opened to empty theaters, then -- fueled by home video releases of Disney classics and Roger Rabbit and Little Mermaid -- Beauty and the Beast hit the wave like a surfer thirlling to his or her own luck. Aladdin built off that. The Lion King built off that.
And then, Return of Jafar. Then Pocahontas. Then Hunchback. The house of cards collapsed. People were sick of seeing the same movie over and over again. Hercules landed with a thud. Mulan greeted with a shrug. Tarzan revived some interest, Emperor's New Groove was a sleeper hit, then the awful DINOSAUR. Atlantis was still-born. DTV dreck came to cinemas, the American populace was inundated with direct to video crap titles again and again and again. Meanwhile, because of the investment of time and reputation, CGI films were winning screenwriting awards while Disney hand-drawn entertainment became a cheap outmoded form of entertainment.
In short, I never said people didn't like The Rescuers. I think it has some of the best scenes in the studio's history and the character animation is a joy - - but it also was made on the cheap, and has a silly Scooby-Doo ending unbefitting all that came before.




