No one but an Amazon spokesperson can say for sure, but it sounds like it's a temporary test to see how willing people are to sacrifice price for convenience. Apparently, all Criterion DVDs were raised to full list price for a period of time not long ago, but they have since reverted to standard discounting. I would assume that <i>The Little Mermaid</i>'s price will come down sometime in the five and a half months before it is released and thus orders placed at the ridiculous current price tag will automatically be adjusted. But no one can say for sure. I was surprised to see the <i>Narnia</i> DVDs raised to SRP the day of their release. Amazon must be pretty committed to this pricey BVHE test!Lucylover1986 wrote:So can someone tell me what's going on exactly with amazon.com? I was going to pre-order The Little Mermaid but now they list the price as $29.99 so now it's going to be at that price until the DVD comes out? I really don't understand why Amazon has jacked all the Disney DVD's up to regular price.
Seems like there's roughly a 48-hour window of opportunity in which newly-listed titles receive a 30% preorder discount before their price is adjusted. It's really the only way to get around the full list price deal at Amazon. Though <i>The Little Mermaid</i>'s passed, if a gift set becomes added, you should have a day or two to lock in that discounted price even if this madness doesn't end anytime soon.
