Anna & Elsa to Join the Disney Princess Line

[ce1ticmoon]

They obviously want to ride the success and popularity of Frozen when they can, but still keep them separate to a degree while Frozen merchandise continues to sell like hotcakes. It's business, and I think it makes sense. I doubt most of the public and those who actually purchase Disney Princess and/or Frozen merchandise care too much either way. I certainly don't care since I find the Disney Princess line to be a character-assassinating, barf-worthy franchise anyway.

[bruno_wbt]

In international versions of TV spots and promos for the new Disney Princess campaign "Dream Big, Princess", Anna and Elsa are included (but oddly Aurora is not). Disney needs to make up their minds already. Are the sisters part of the franchise or not? They can't have it both ways.

Anna and Elsa are included in the US spots too!

Dream Big, Princess – I Dream

[Atlantica]

I think they will include them in the line when they need to, and remove them as they want to as well, whichever is most convenient for them I think.

[Sotiris]

They obviously want to ride the success and popularity of Frozen when they can, but still keep them separate to a degree while Frozen merchandise continues to sell like hotcakes.

I know. It's annoying. They want to have their cake and eat it too.

Anna and Elsa are included in the US spots too!

That's weird. Won't this brand muddling create consumer confusion? Won't licensees complain about getting swindled into paying double to get both franchises when it's really just one? I think it makes more business sense to keep the lines clear between the two franchises. So far, only the Frozen Lego products include the Disney Princess logo in the U.S.

[bruno_wbt]

So far, only the Frozen Lego products include the Disney Princess logo in the U.S.

There are also some Disney Parks products from Anna and Elsa that have the Disney Princess logo!

Here's a pic that I took last December in Walt Disney World (Florida):

[JeanGreyForever]

So far, only the Frozen Lego products include the Disney Princess logo in the U.S.

There are also some Disney Parks products from Anna and Elsa that have the Disney Princess logo!

To be fair Tinker Bell and Minnie Mouse are also included under the Disney Princess logo for that line. It just includes the most popular female characters alongside the princess lineup. I wouldn't be surprised to see Alice and maybe even Lilo show up soon.

[Kyle]

Well that's unsettling.

[DisneyFan09]

To be fair Tinker Bell and Minnie Mouse are also included under the Disney Princess logo for that line. It just includes the most popular female characters alongside the princess lineup. I wouldn't be surprised to see Alice and maybe even Lilo show up soon.

Well, Tinker Bell was initially a part of the franchise. At least unofficially.

[Sotiris]

Disney on Ice is debuting a new show called Dream Big to coincide with the "Dream Big, Princess" campaign and features the Disney princesses alongside Anna and Elsa.

[DisneyFan09]

At least without the logo's/brand's of Princess' and Frozen's

[Sotiris]

Disney is releasing a new mobile game called Enchanted Tales that features the Disney princesses and the Frozen sisters.

[JeanGreyForever]

It's just Beauty and the Beast, Frozen, and Tangled right now. I've started to play, with Beauty and the Beast of course. I can unlock another world, but I'm saving that for the upcoming worlds they'll update the game with. Hoping for Little Mermaid, Aladdin, Peter Pan, and Snow White.

[unprincess]

kinda surprised to see Hans in that promo pic there. I assume its b/c the Frozen game involves defeating him somehow.

[Sotiris]

The new Frozen Lego products don't feature the Disney Princess logo anymore.


Source: https://shop.lego.com/en-US/Elsa-s-Magi ... lace-41148


Source: https://shop.lego.com/en-US/Anna-s-Snow-Adventure-41147


Source: https://shop.lego.com/en-US/Anna-Elsa-s ... ound-10736

[Sotiris]

The new TV spots for the Disney Princess campaign titled Who Will She Become and Projections feature Elsa.

[DisneyFan09]

But she's featured quite briefly in just one shot

Pardon my juvenile behavior, I couldn't resist. At least Anna's presence would've made more sense, since Elsa is (as an adult) a Queen at the majority of her screentime.

[twihard]

thank goodness they have not joined. we don't need more Rapunzel clones