yukitora wrote:I think the problem is Disney isnt so sure how to promote the film any more. So they are reimaging promotional material.
Looks like PatF is dealing more damage to disney than just its 'unsatifactory box office gross'.
Not to mention that Disney spent a lot of money on ineffective promotional material on PatF. There really was a lot of publicity for the film, but not the right kind. It wasn't anything that grabbed your attention and said that you NEEDED to see this film. On top of that, I'm not surprised many boys didn't go see PatF. Did any of the advertising we see say anything to little boys?
All of that adds into the approach Disney will take into advertising Tangled. They really do need a different approach than they have been using lately. With that in mind it also takes a long time to create, publish, and distribute this advertising. I'm not surprised at all to find that we haven't seen more. Although I would hope to start seeing more following Toy Story 3.
singerguy04 wrote:
Not to mention that Disney spent a lot of money on ineffective promotional material on PatF. There really was a lot of publicity for the film, but not the right kind. It wasn't anything that grabbed your attention and said that you NEEDED to see this film. On top of that, I'm not surprised many boys didn't go see PatF. Did any of the advertising we see say anything to little boys?
Not with a title like The Princess and the Frog
What a shame I guess titles really can have an impact. The suits mustve been cowering at the thought of a movie with a title like Rapunzel failing.
Is anyone concerned that this film will come off too "Enchanted" like? I mean it's better than taking the "Shrek" route but it's still kinda repetitive if Disney's already something original like "Enchanted".
toonaspie wrote:Is anyone concerned that this film will come off too "Enchanted" like? I mean it's better than taking the "Shrek" route but it's still kinda repetitive if Disney's already something original like "Enchanted".
I heard this movie is a lot more "Princess Bride" then "Shrek". The more I hear about the film, the better it sounds.
okay I'm officially lost and tangled up in this Tangled/Rapunzel/what's it gonna be/whodunnit-mess. Why are they releasing a Rapunzel calendar now?
Pick a title and start marketing this, Disney!!!
I think Alice in Wonderland just showed the world that a literary adaptation with female name in the title CAN draw a huge crowd. Why? because the marketing focused on the story. And they didn't even have to call it Mad Hatter's crazy tea party.
Just give us Rapunzel Disney, you KNOW Tangled is a mistake.
That calender credits Kirsten Chenoweth and Dan Fogler as the voicecast... that's like 3 years old... Why release those images now!?! This marketing department is a complete MESS!!!
robster16 wrote:That calender credits Kirsten Chenoweth and Dan Fogler as the voicecast... that's like 3 years old... Why release those images now!?! This marketing department is a complete MESS!!!
yeah, I forgot to mention that. This whole thing is such a freaking' MESS
PatrickvD wrote:I think Alice in Wonderland just showed the world that a literary adaptation with female name in the title CAN draw a huge crowd. Why? because the marketing focused on the story. And they didn't even have to call it Mad Hatter's crazy tea party.
Just give us Rapunzel Disney, you KNOW Tangled is a mistake.
I think Alice only made that much money because:
a) It's a well known story and everyone knows the story of Alice in Wonderland and everything about because of the numerous retellings of it.
b) It was marketing itself with the Mad Hatter/Johnny Depp in its focus. People will line up for a Tim Burton or Depp movie, let alone a Burton-Depp movie.
c) Since the beginning people have been waiting to see this because Alice and Burton seem like the perfect match.
I think the Tangled title is just fine now. I was thinking about it and the title "Rapunzel" doesn't have much of a universal appeal to it.
And btw, when are we going to get more material on this to work with?!?!? I want to see some character development on some of the more minor ones or on the villain!
Well Babaloo, I hope you know I do not mean any illwill toward you when I say what I'm about to say. I am just disagreeing with you and explaining why.
People do not know very well the "story" of Alice in Wonderland. They think it's a girl who goes on a drug trip. It is similar to how Disney claims people only seem to know that Rapunzel is about a girl trapped in a tower with long hair, but a lot more people know that story because it's an easy to tell fairy tale than two long books in Alice's case.
And it is really funny how there's a hypocricy here. The fear that little boys know the story of Rapunzel so they can't use that name because they'll recognize it, yet they say the name isn't recognizable to enough people?! And as always, when little boys see Flynn on a poster or a commercial or a toy, they won't care what the movie's called.
If the reason Alice in Wonderland was successful was because of marketing the Hatter, Johnny Depp, and Tim Burton, then this can be called Rapunzel as that was called Alice and the marketing of Flynn Rider, Mandy Moore, Alan Menken, and DISNEY doing a fairy tale will surely sell the film with star power, recognizability, and a perfect match, as well.
Yea, maybe some people won't recognize Rapunzel, but a LOT more people will recognize Rapunzel than Tangled which is not recognizable at all! The name Rapunzel at least sells the film a little more! And when other countries are already planning on calling it Rapunzel still, yea.
It's the marketing that matters, they can keep the name Rapunzel. Because the title Tangled is NOT marketable or have any appeal. At least less so than Rapunzel.
And it doesn't even matter what's universally appealing or whatever. Not many countries or people knew the story of Aladdin or The Little Mermaid. And Walt Disney would never change a classic's title, it's identity, just for marketing reasons. It's not a Disney thing to do, so they're being pretty un-Disney changing it now.
In fact, it is Disney's fairy tales that have been universally appealing, with their names changed to whatever the other countries want. Remember, other countries can change the name to whatever is more recognizable to them?
I actually think most people were looking forward to Alice for the art direction. Burton tends to have a repetitive style, and this is the first time it seemed to me (from the commercials) that he was breaking out of his typical monotone-mundane world v. colorful-free world mindset. Wonderland looked absolutely beautiful. I was actually never looking forward to Depp. In fact, the casting choices were one of the biggest "this could be bad" factors about the movie for me.
As for Tangled again, I honestly don't think it has "wide appeal." It sounds like a romantic comedy starring Cameron Diaz and Hugh Jackman. If they want to market to boys, fine, do like they did with Alice and Depp. But don't screw up the title. Years from now, after the movie has been introduced to everyone who's going to watch it and Rapunzel is sold as a doll in every convenience store, everyone'll know it's about a girl. And then people will constantly ask, why "Tangled?" Some people might even forget it's by Disney, or assume it's one of those crappy Disney movies (along with Chicken Little and Tinker Bell), and overlook it. The manipulative tactics to get boy audiences are only going to last so long. But after that, they'll have the title against them.
Listening to most often lately:
Taylor Swift ~ "Elizabeth Taylor"
Katy Perry ~ "bandaid"
Meghan Trainor ~ "Still Don't Care"
Disney's Divinity wrote:Some people might even forget it's by Disney, or assume it's one of those crappy Disney movies (along with Chicken Little and Tinker Bell), and overlook it. The manipulative tactics to get boy audiences are only going to last so long. But after that, they'll have the title against them.
For what it's worth, I think 'Bambi and the Great Prince of the Forest', 'Tinker Bell' and 'Tinker Bell and the Lost Treasure' were the best films from the DisneyToon Studios!
One reason that Tim Burton's Wonderland made success even with a girls name in the title...is because there are legions of fans that will see film if Tim Burton is at the helm....his one movie 9 almost everyone loves but I feel like Im missing half a story or something and was confused every minute about it....
and actually regarding TPATF..a lady who we use to be neighbors with and babysat for me and did our taxes for us has 3 kids one is a boy in Junior High and he went to see it and he told me that he loved the movie.....which I was surpised to hear since all I've been hearing is if Boy hears Princess in film title he goes Alvin
Want to Hear How I met Roy E. Disney in 2003? Click the link Below
ugh I absolutely HATE the title "Tangled". Also, I want a retelling at least close to the original fairytale (I can understand changes, like with The Little Mermaid), but this looks like it's going to hardly be like the tale Rapunzel except for the hair part.
