Here's why: Most of the time the people behind the product are only there to get paid and move on with the next project. In other words, they don't like what they do. The fans, however, appreciate the product MUCH better and even build their lives around it.
So if you were to take the artist behind an aspect of the product (if we are talking about a DVD, the DVD cover) and a fan who has a lot of talent chances are the fan will do a better job because he or she loves the product and expresses their love in the most creative way possible.
That's why we tend to have better covers done by the fans here at UD than the official ones done by the Disney artists.
That was a great cover, DV. I just love how it replicates the iconic scene from the original's poster (the one with Ariel sitting in front of the moon), but adds Melody to it.
It makes the movie far more emotional...even though its in reality a piece of crap
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But I actually disagree with everyone on the logo--it doesn't mesh well with the likely-to-be-sea-blue-background. Also, both Ariel's Beginning and the Platinum have tried to keep that original wavy look to the title and this one's completely different. It probably matches the logo in that sequel, but I still think it should've went along with the other two (it is a "trilogy" now, ha).
this is even better then what what I thought 
