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Rio: The Americana at Brand Blu-ray and DVD Release Party Report

To celebrate the DVD and Blu-ray debut of Rio, 20th Century Fox Home Entertainment recently brought a taste of Brazil to Glendale, California's The Americana at Brand shopping community. The festivities included a performance by legendary Brazilian musician Sérgio Mendes, the film's executive music producer, samba dancers, stilt walkers, and, of course, a blue parrot resembling macaw protagonist Blu.

Here are some pictures of the event, courtesy of Alex J. Berliner/ABImages:

Blu the Parrot sits on his perch. A woman shows her Rio appreciation with a tattoo and a tank top.
Left: Blu the parrot sits on his perch. / Right: A woman shows her Rio appreciation with a tattoo and a tank top.

Stjepan Hauser and Luka Šulic perform in the opening act 2CELLOS. Sérgio Mendes gives a spirited outdoor summer concert to celebrate the home video release of "Rio."
Left: Stjepan Hauser and Luka Šulic perform in the opening act 2CELLOS. / Right: Sérgio Mendes gives a spirited outdoor summer concert to celebrate the home video release of Rio.

Three flamboyantly-costumed samba dancers smile for the cameras. The public leans in for cell phone photos of one of the exotic birds present.
Left: Three flamboyantly-costumed samba dancers smile for the cameras. / Right: The public leans in for cell phone photos of an exotic bird.

A sign points the way to Rio Beach (in Glendale). The crowd at The Americana at Brand watches as opening act 2CELLOS performs.
Left: A sign points the way to Rio Beach (in Glendale). / Right: The crowd at The Americana at Brand watches as opening act 2CELLOS performs.

Read our Rio: Blu-ray + DVD + Digital Copy combo pack review.

Buy Rio from Amazon.com:
Blu-ray + DVD + Digital Copy • 1-Disc DVD • 2-Disc Party Edition DVD • Blu-ray 3D + Blu-ray + DVD + Digital Copy • Instant Video

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Published August 11, 2011.



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