Escapay wrote:We live in an era of not only instant gratification, but instant fatigue. It's easier to gauge a response to something online now than it was in personal experience twenty-five years ago. If anything, I feel the majority of exposure is in commentary from everyone else about Frozen rather than Disney's actual marketing of the film itself. Within a year of Frozen's release, social media has seen that trend where everyone loves the film ("OMG, can't stop listening to Let It Go!"), then everyone hates it ("OMG, Frozen is not as great as you all think it is!"), then everyone loves it again ("OMG, they're going to make a Frozen dark ride/Broadway musical/sequel!"), but mostly peppered in with everyone hates it ("OMG, everything is Frozen!") because in the age of the internet, we know we can just make some clickbait article or video like "Five Things Wrong With Frozen" or "This Fan Theory About Frozen Will Make You Rethink The Film!" to keep people talking. But again, the exposure feels more self-perpetuated by the fandoms rather than by Disney itself.
Well said, Albert. Great write-up.
Regardless of this summary being relevant to each of their overexposure, we'll have to remember that both
The Lion King and
Frozen were released on particular different eras that were truly not only different for Disney, but for animation in general. What both movies have in common is both being the pinnacles of their eras (due to how the Revival has been frequently been seen as reminiscent of the Renessaince era, both movies have quite little in common besides having royalty within them).
The Lion King was the peak of it's period, yet it was followed by two movies that broke the mold and were controversial in their own right and therefore immediatly tarnishing Disney's reputation (regardless of how good both
Pocahontas and
Hunchback truly are), whereas the Revival era didn't see that immediate downfall after it's pinnacle and were followed by various strings of successes. Besides, every movie in the nineties was pretty much a big event with merchandise and promotion to a overwhelmingly degree (with the unfortunate exception of
The Rescuers Down Under), more than what Disney does nowadays, so
The Lion King wasn't particularly the lone exception in that regard.
Besides, yet no matter how loved the movies from the nineties are, it was pretty much Disney's most derivative and homogenous period and objectively more so than what Disney has been nowadays. So the formula was pretty much criticizable for that sole reason and made people sick of that formula and the overexposure each release got almost every year. So I think therefore people weren't fed up with
The Lion King as the same way as with
Frozen for that reason (a loose theory, but still).
Yet this Revival era has, no matter how much you dislike this fact, seen more variety and having Disney expanding their horizons with different genres and premises. The only features that has truly followed what you associate with the Disney musical formula has been the Princess movies (yes, no matter how you put it, it's unfortunately what they truly are), yet even they've followed a certain derivative pattern that has been criticized by Disney fans.
Besides, the animation industry changed rapidly after the post-Renaissance, as Disney was usually perceived of being the head of the studio and most studios trying to replicate their formula. Now the tables have turned and the formula that most animated movies tries to strive for is the DreamWorks/Pixar mold, regardless of Disney's recent string of successes. so Disney is not the pinnacle studio to look up to anymore.
Another thing that distinguish the Revival era is that we're getting actual sequels to some of their biggest hits, which was pretty much unthinkable during the days of the Renaissance or in Walt's time. If
Frozen wasn't the behemoth that it was, I doubt that Disney would even bother to give it a sequel. At least
Wreck-It-Ralph had a premise that just screamed sequel and was invigorating for Disney, while
Frozen II will be invigorating for being an actual full-length sequel to a fairy tale. Due to fairy tales "happily ever after"-norm, it will be truly something new for Disney to do this, regardless of their previous cheapquels.