Cruella is performing a bit better than expected at the box office.
Disney’s Cruella, did $7.7M on Friday, including Thursday previews, for what will be a $22.3M 3-day opening, $27.3M estimated 4-day at 3,892 theaters, for a $7K per theater.
Source:
https://deadline.com/2021/05/a-quiet-pl ... 234766021/
Disney’s Cruella posted $7.2M on Saturday, -6% from Friday ‘s $7.7M, including Thursday previews. Disney is calling the weekend at $21.3M with the four day at $26.5M at 3,892 theaters, for a $6,8K per theater.
Source:
https://deadline.com/2021/05/a-quiet-pl ... 234766021/
Also new was Disney’s Cruella with $16.1M in 29 material markets, or about 60% of the offshore footprint. That’s good for a global opening of $37.4M through Sunday. The overseas weekend take is under the $20M projections we were hearing ahead of the debut — likely impacted by recent closures in Australia and Japan — although critical and social sentiment is encouraging.
Source:
https://deadline.com/2021/05/a-quiet-pl ... 234766618/
Disney’s live-action origins story opened to $16.1M in 29 material markets, taking No. 1s in many with encouraging reviews and social sentiment. The global bow was $37.4M including the FSS in North America. With Memorial Day Monday factored in, the start was $42.6M worldwide.
Source:
https://deadline.com/2021/05/a-quiet-pl ... 234766618/
Paramount’s A Quiet Place Part II grossed $4.2M yesterday, which is the best Tuesday recorded at the domestic box office since the onset of Covid in mid-March of last year. Disney’s Cruella, which is also available on Disney+ Premier for $29.99, didn’t do too bad, making $2.098M, which would rank behind Godzilla vs. Kong as the third highest Tuesday during the pandemic.
Source:
https://deadline.com/2021/06/a-quiet-pl ... 234768031/
Even the No. 3 title, Disney’s Cruella, did well, posting a $11.2M second weekend at 3,922, -48%, after a $3.28M Friday, -57%. Ten-day total for Cruella is $43.6M.
Source:
https://deadline.com/2021/06/conjuring- ... 234769966/
Also after debuting last frame, Disney’s Cruella saw a scant 7% drop in those same opening markets, taking $18.6M in a total of 36 material territories. That lifts the offshore cume to $43.4M and gives the Emma Stone-starrer a worldwide total of $87.1M. Cruella kicked off in China today, a rare Sunday launch, and grossed $1.8M at No. 4.
Source:
https://deadline.com/2021/06/quiet-plac ... 234770121/
Disney’s third weekend of Cruella at 3,307 theaters (-615) took in a Friday of $2.1M (-35%) on its way to a projected $6.8M in 5th place, -38%, for a running total of $56.1M.
Source:
https://deadline.com/2021/06/in-the-hei ... 234774162/
Disney’s Cruella picked up another $17.6M in 39 material markets to lift the offshore cume to $73.3M and global to $129.3M. The overseas hold was -25% — though that excludes China since the Emma Stone-starrer bowed there on a Sunday. Things are looking up for Cruella in the Middle Kingdom with its second Sunday 33% above opening day. The film has grossed $10.7M in China to date and has a healthy 9.2 Maoyan score; the ticketing platform has increased its full projection to $18M, which is not great, but is better than the $5M it was seeing last Sunday.
Source:
https://deadline.com/2021/06/conjuring- ... 234774349/
While it’s not ideal for exhibition that a Disney movie like Cruella is available on Disney+ Premier and in theaters, circuits will take whatever available cash is out there, and the Emma Stone movie has at least delivered a running total north of $64M.
Source:
https://deadline.com/2021/06/ryan-reyno ... 234777056/
Disney’s Cruella has reached $160M global after a 32% drop internationally that scored $12M for the weekend from 41 markets. The offshore cume to date is $95.2M with France releasing this coming week — the movie is theatrical only in the market, despite the presence of Disney+.
Source:
https://deadline.com/2021/06/f9-300-mil ... 234778395/
Cruella (Dis) 2,380 (-440) theaters Fri $865K (-23%)/Sat $975K/Sun $716K/3-day $2.55M (-32%)/4-day $3.2M/Total $77.2M/Wk 6
Source:
https://deadline.com/2021/07/boss-baby- ... 234785567/
Also hitting a milestone, Disney’s Cruella crossed $200M global in its sixth weekend. Of the worldwide total $204.4M, $127.8M is from 43 overseas markets. The weekend was good for $9M in those hubs with a strong -18% hold from last session. In France, where the film is a purely theatrical play, it was No. 1 again with a slight 6% dip from opening. Korea, which is not a Disney+ market, jumped 25%, holding No. 2 again behind local hit Hard Hit. Out of the Top 10 Cruella markets, four do not have Disney+: China, Korea, Russia and Saudi Arabia while France is not day-and-date owing to local windowing regulations.
Source:
https://deadline.com/2021/07/f9-500-mil ... 234786046/
Despite Cruella besting its Memorial Day domestic opening weekend projections (which were in the teens) with a $26.5M start, its current 3.6x leg-out to $77.2M, and running global take of $205M, as well as its average stateside weekend-to-weekend hold of -35% through six weekends, many in the industry aren’t amused by the pic’s B.O. numbers, and believe its availability on Disney+ has slowed the feature’s financial prospects greatly. While the pic’s domestic will end close to $85M, beating the U.S./Canada results of 2016 Disney dud Alice Through the Looking Glass ($77M), it’s still under that pic’s near $300M WW result, and far behind the $491.7M global take of 2019’s Maleficent: Mistress of Evil which was not a big win for Disney, yet possibly a film that nearly broke even. Cruella‘s leg-out factor on domestic PVOD is a cloud, indeed. Some assume it’s a 4x factor (meaning north of $84M stateside), but that’s based on a PVOD exponent for an average theatrical movie respecting a regular theatrical window.
Source:
https://deadline.com/2021/07/black-wido ... 234787705/
Cruella (Dis) 1,875 (-505) theaters, Fri $775K/Sat $900K/Sun $525K/3-day: $2.2M (-29%)/Total: $80.7M/Wk 7
Source:
https://deadline.com/2021/07/black-wido ... 234789473/
Cruella (Dis) $3.7M intl weekend (37 markets); $136.1M intl cume/$216.9M global
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https://deadline.com/2021/07/black-wido ... 234788577/
Cruella (Dis) 1,175 (-700) theaters Fri $352K/Sat $466K/Sun $294K/3-day $1.1M (-54%)/total $83.4M/Wk 8
Source:
https://deadline.com/2021/07/space-jam- ... 234794982/
Cruella (Dis) $2.1M intl weekend (31 markets); $140.7M intl cume/$224.1M global
Source:
https://deadline.com/2021/07/black-wido ... 234795274/