A Code of Conduct for Studio Releases...
Posted: Sat Dec 11, 2010 2:24 am
Its no secret that Blu-ray and how certain studios treat the format has resulted in feelings of resentment towards for format for those who choose to stay with the DVD format. Such feelings are not good for the format, and ironically I feel that the situation has got so far out of hand that the studios are actually doing more to discourage adoption of Blu-ray!
I feel the solution is simple. Treat both DVD and Blu-ray purchasers will respect and the conflict will disappear.
To that end, I have drawn up a code of conduct for everyone who releases movies on home video... hopefully if these were followed, there would be no reason for either side to complain.
1. No DVD release shall have ordinary film/video based supplements omitted if there is room on the release to include them. (Either the single disc DVD or second disc should it be a 2-disc set). Regular film/video based supplements do not use any of the additional or enhanced features available on Blu-ray, so there is no need to exclude them.
2. No DVD release shall have a digital copy on disc. This takes up vital space that could be used for regular supplements. If you want to include a digital copy, use a download code instead. Blu-ray discs with their extra capacity may include a digital copy on disc - even if the majority of people will be unable to access it until Blu-ray PC drives become more common.
3. No release (be it DVD only, Blu-ray only or a DVD/Blu-ray combo) which includes a digital copy on a separate disc may include that disc in the disc count when promoting the release.
4. No DVD release shall have compromised encoding and/or bitrate in order to make a Blu-ray release look better and/or cram more supplements onto the release. The first is the equivalent of lying to the customer and the second is simply not needed - just make the release a 2 disc set.
5. The only Blu-ray exclusives should be supplements which make use of the extra features available to the format. Not only will this eliminate a lot of (quite right) resentment from DVD customers, but it will encourage technological and creative advancement. Its only now, four or so years from the introduction of the format, for example that we're finally getting two full 1080 streams available for viewing. Why is that? It was all but promised from early 2007 IIRC.
6. All Blu-ray releases will make use of BD-Live to include extra, timely supplements which would not be possible to include on the original Blu-ray due to scheduling. For example, most home video releases are finalised before the film in question is released, making it impossible to include supplements on the premiere, the critical or audience response, awards, promotional appearances, etc. These are ideal for BD-Live.
7. Blu-ray PiP content will not simply consist of pointing a camera at a normal DVD commentary session and showing the results in the corner of the screen. PiP content will include more imaginative content such as clean title sequences, VFX before and after comparisons, storyboards, B-roll footage etc. Ideally edited and arranged into a meaningful context.
8. No Blu-ray/DVD combo shall cost more than a Blu-ray release on its own. Most studios follow this policy, but alas, not all.
9. If ever a release is available with physical extras it shall be offered to both DVD and Blu-ray purchases (at the very least by releasing as a DVD/Blu-ray combo). In the past Blu-ray purchases have missed out, but increasingly DVD purchases are missing out today.
10. No release - DVD or Blu-ray, shall include a slipcover with the same design as the regular cover. Its just pointless. If a slipcover is included, it shall not be limited and will not be withdrawn on future production runs.
I feel the solution is simple. Treat both DVD and Blu-ray purchasers will respect and the conflict will disappear.
To that end, I have drawn up a code of conduct for everyone who releases movies on home video... hopefully if these were followed, there would be no reason for either side to complain.
1. No DVD release shall have ordinary film/video based supplements omitted if there is room on the release to include them. (Either the single disc DVD or second disc should it be a 2-disc set). Regular film/video based supplements do not use any of the additional or enhanced features available on Blu-ray, so there is no need to exclude them.
2. No DVD release shall have a digital copy on disc. This takes up vital space that could be used for regular supplements. If you want to include a digital copy, use a download code instead. Blu-ray discs with their extra capacity may include a digital copy on disc - even if the majority of people will be unable to access it until Blu-ray PC drives become more common.
3. No release (be it DVD only, Blu-ray only or a DVD/Blu-ray combo) which includes a digital copy on a separate disc may include that disc in the disc count when promoting the release.
4. No DVD release shall have compromised encoding and/or bitrate in order to make a Blu-ray release look better and/or cram more supplements onto the release. The first is the equivalent of lying to the customer and the second is simply not needed - just make the release a 2 disc set.
5. The only Blu-ray exclusives should be supplements which make use of the extra features available to the format. Not only will this eliminate a lot of (quite right) resentment from DVD customers, but it will encourage technological and creative advancement. Its only now, four or so years from the introduction of the format, for example that we're finally getting two full 1080 streams available for viewing. Why is that? It was all but promised from early 2007 IIRC.
6. All Blu-ray releases will make use of BD-Live to include extra, timely supplements which would not be possible to include on the original Blu-ray due to scheduling. For example, most home video releases are finalised before the film in question is released, making it impossible to include supplements on the premiere, the critical or audience response, awards, promotional appearances, etc. These are ideal for BD-Live.
7. Blu-ray PiP content will not simply consist of pointing a camera at a normal DVD commentary session and showing the results in the corner of the screen. PiP content will include more imaginative content such as clean title sequences, VFX before and after comparisons, storyboards, B-roll footage etc. Ideally edited and arranged into a meaningful context.
8. No Blu-ray/DVD combo shall cost more than a Blu-ray release on its own. Most studios follow this policy, but alas, not all.
9. If ever a release is available with physical extras it shall be offered to both DVD and Blu-ray purchases (at the very least by releasing as a DVD/Blu-ray combo). In the past Blu-ray purchases have missed out, but increasingly DVD purchases are missing out today.
10. No release - DVD or Blu-ray, shall include a slipcover with the same design as the regular cover. Its just pointless. If a slipcover is included, it shall not be limited and will not be withdrawn on future production runs.