David S. wrote:Now I'll spare everyone the long and sordid history of how Disney's quality of DVD releases has gone gradually downhill since the dawn of "Disney Blu-Ray".
No, really, they were going downhill long before Blu-ray (although I accept you could argue that that was because HD in the form of Blu-ray or even HD-DVD was on the horizon, but I don't really accept that either.
Firstly, Disney's initial HD releases had less bonus features than their DVDs! Disney's first HD releases had specially shot "Blu-scapes" which had a unique selling point that they were in HD and therefore couldn't really be done on DVD with the same impact.
Secondly, Disney's still with-holding content from Blu-ray releases now. They're rarely the all-singing, all-dancing cornucopia of extras that they could be. When they did the new Nightmare Before Christmas all they could add was a 30 second introduction? Hardly something to get everyone dropping DVD and moving to Blu-ray.
So lets fast-forward to the Princess and the Frog DVD. I think deep down, everyone (regardless of if they are in the BD camp, DVD camp, or neutral) KNOWS intuitively, that features DVD buyers have come to expect as normal features - namely, "making of" documentaries, featurettes that compliment the "Making of", and Art Galleries would NOT have been witheld from the Princess and the Frog DVD, if it were not for Disney making a conscious decision to try to push people towards BD.
I do agree that lots of recent DVDs from Disney have been lame, and in the case of Princess and the Frog everything could easily have fitted on the DVD (or two DVDs if you wanted a Work-In-Progress version too). I'll also admit that if the footage exists, it hardly going to be much effort to put it on the DVDs - regardless of what anyone says, the Hyperion Studios content from Snow White BD could have been put on DVD. Sure it would have to be done with a slightly different navigation structure, but a simple menu would suffice - after all, you can choose to navigate with a simple menu on the BD if you desire it (and frankly I do - otherwise you end up with a Lion King like experience).
So it's not the same case scenario as LD suddenly appearing from the ether and offering an amazing amount of things never experienced or expected from VHS.
However, here is where we differ somewhat. I think that there are strong parallels to VHS, LD, the introduction of DVD and the current ubiquity of the DVD format and the introduction of Blu-ray.
LD was a premium format. In order to have a premium price point it has to offer something over the "normal" format. In many studios case this was done with supplemental features. In Disney's case, they often included exclusive high-quality hard-cover books too. LD was never as popular as VHS, DVD or even Blu-ray today, so a sweet spot was found for pricing and supplements which enabled Disney to make a profit and for collectors to feel that they were getting [reasonably] value for money.
Then DVD came along. It was priced as a premium over VHS, so again lots of DVDs had supplements. Many early DVDs actually had LD content ported across - no doubt cheap for the studios but offering value for money to early adopters who - generally - tended to be audio-visual fans and/or motion picture fans.
Sadly, as the format grew in popularity, the percentage of people who cared about the majority of the special features shrank. I've no doubt that Disney - ever mindful of profits - have done the surveys to show this. Thus, even before HD formats were released, the quality of supplements went down. We got 2-disc sets cut back to 1 disc sets (such as the US Tarzan re-release or the latter Vault Disney releases), we got films no longer released in twin-formats but full frame only (such as US The Country Bears) etc. I'm sure when doing this Disney knew exactly what they were doing.
Lets face it, Treasure Planet had a single disc DVD release when we were all expecting a double-DVD long before BD was anything but theory. If you ask me, this was the beginning of the end - Disney discovered you could release a single disc and sell just as many as expected - and the majority wouldn't complain. After all, if I recall correctly (but may be wrong) Treasure Planet flopped at the theatres, but sold incredibly well on DVD considering its low box office takings. Obviously few cared it was a single disc.
Now Blu-ray is out, there's a quandary for Disney. I doubt many titles sell enough copies to provide Disney with vast profits. But yes, Disney will be looking to build the format for profits in the future. But its also split the audience. if the percentage of DVD owners who cared about "non-fluffy" extras was small before, its even smaller now. I would imagine at least half of the audio/visual or movie fans that drove growth of the DVD market in the early days of that format have moved to Blu-ray. So from a pragmatic point of view, if only 10% (a number picked out of nowhere) of people care about supplements on DVD, is it worth putting them on, when an alternative format is available - an alternative format which you want to become the industry norm.
I'd also say, I think Disney want Blu-ray to become the norm not simply because they can resell their movies to you again - Disney are particularly apt at reselling DVDs to people who already own them as it is, but because piracy is considerably more difficult on Blu-ray discs - even if you have the equipment to rip a BD, the time required and size of files produced are somewhat impractical. Also, let's not forget Disney (and other studios) are having to spend perhaps millions of dollars on restorations of older films to get them in a format acceptable for distributing in HD. I think the argument that HD and/or Blu-ray is simply about more profits is somewhat simplistic and somewhat wrong.
If Disney simply wanted to maximise their profits they'd release DVDs full to the brim with supplements - LD ports and newly shot - now, as DVD starts to decline in popularity. It's cheaper for Disney to master SD content, cheaper to author the discs, cheaper to press the discs and the potential audience for each release is much larger. Therefore it would make logical sense that the profits from such a re-release would be much larger than a BD release.
Basically, the current situation is that Disney is making the BD versions of movies like Up and Princess and the Frog the supplimental equvalent of what WOULD have been on the DVD had either:
1) BD never existed, or
2) BD exists, but Disney would still be commited to treating the DVD versions with the same respect they treated the format with in the past.
It's one thing to complain about other formats getting better treatment than yours if your format never got A-list treatment to begin with.
Well, the last WDFA release - Bolt - had little on the DVD or the BD (if I recall correctly didn't the BD simply have a picture gallery extra?). Hardly Disney pushing the format aggressively. (Incidently, I understand authoring picture galleries is considerably simpler and efficient on Blu-ray over DVD according to a post on BR.Com a while back).
But what's happening now is clearly a different situation IMO, because the DVD releases are not living up to neither their potential as a format, or what they've been in the past.
To put it bluntly, leaving off the main "making of", several other featurettes, and the Art Gallery off of the PatF DVD - (features that could and should have been on the DVD, and WOULD have in the 2 numbered scenarios I listed above) is nothing less than Disney p***ing in the face of their loyal, longtime DVD buyers, and saying "this is what you get for not "going Blu".
But its what happens when you have a two-tier system of anything.
You have Windows XP? Vista/Windows 7, you get more features and more applications. Lots of new applications only run on XP, Vista or Windows 7, but I imagine
could run on earlier versions of windows with little or minimal tweaking. But they're programmed to read the operating system and not run regardless.
You have a credit card? Only some offer added benefits, while also offering lower interest rates. Even those from the same bank have two levels of service, and its not always simple how you get assigned to one card or another (its not just about credit ratings).
In an ideal world, DVDs would have just as many video supplements as the Blu-ray releases, with Blu-ray "exclusives" being left to supplements best suited to the format (Picture in Picture, Interactive Internet tools such as Sony's MovieIQ, multi-streaming, BD-Java overlays etc). The problem is (and I'll admit this comes down to money) it no doubt costs more money to do all these, and the market place isn't big enough to support the investments at this time.
And the irony is, I was completely neutral about BD before they started doing this. Admitedly, I had no plans to ever get it unless it were to take over since I'm happy with DVD, (just as I am happy with CD and felt no need to get Super Audio CD) but when I say neutral I mean I felt no negative vibes when I heard the word "blu-ray".
But now, because of Disney's hardball tactics, it does make me feel subconsious anomosity when I hear the word. Not against the format itself, but because of the way Disney is handling this, I feel more determined than ever to never "go blu"!
But really, we could see this was happening before Blu-ray came along, and trust me, when Blu-ray is mainstream, it will have exactly the same pattern.
When looking at catalog Blu-ray titles were're currently we're probably a little behind what DVD was at the time. We're still basically ports of existing materials plus a few additional new supplements on most titles. Just like DVD had ports of LD materials. We're probably still mosty getting ports because unlike LD, there's a lot more content to port because DVD was more popular. But soon catalog BDs will move to having greater all-new supplements and, as the format becomes the norm and special features are less popular with the majority of the audience, we'll end up with fewer supplements or more EPK/fluffy/pointless promotional special features on BD discs.
LD benefited from the fact it NEVER went mainstream and was always just a collectors format. DVD is suffering because even before HD home video, it become simply the medium video was delivered to the mass audience. With Blu-ray its suffering more, because a large percentage of people who care about extras are moving to the HD format.
That's the great irony here. Tactics intended to make me embrace the new format are only pushing me further away from it. Had Disney not started this BS, who knows? Maybe in the future I'd buy a bigger TV and give BD a try, when I was ready to do so. But as it stands now, hell will have to freeze over and pigs fly first!
Having said that, I can honestly say I am am not inherently anti-BD, just EXTREMELY anti the way Disney is watering down their DVDs to hard-sell their new pet format.
Most importantly, I am PRO-DVD, and I want my DVDs to be the best they can possibly be, bonus-feature wise.
That seems a somewhat "cut off my nose to spite my face" type attitude. Regardless of home video formats, there's plenty of reasons for getting a HD display now; TV broadcasts, Cable/Satellite/Internet Movies on Demand, console gaming, ability to use TVs as PC monitors and/or streaming from PCs to televisions (video and pictures) and TVs and more.
The advent of Blu-ray isn't so much about killing DVD (but I'll admit it is a factor), its about keeping up with other technologies which not only threaten DVD but threaten home video in general. A common phrase I hear is nobody "needs" Blu-ray. True, and each and every one of us is capable of deciding if the investment in HD technology is worth our own expectations of the benefits. But I would argue the home video industry itself needs it for the reasons listed above.
PS. Enigmawing, once again I would like to state this post is not meant to be an argument or negative towards you. The LD vs VHS comparison you made reminded me of thoughts I've been wanting to express regarding those comparisons, and the rest just flowed naturally from there

And this isn't an attack on you, but simply an alternative point of view. I agree some of the business decisions are incredibly lame, but not all of them. For a start Disney's pricing of the majority of their combo releases are gob-smackingly competitive (in the US at least). While they're taking away with one hand, they are at least partly giving back with the other. Sure, I know these deals can't continue indefinitely, but Blu-ray has already significantly declined in price as a format (just as DVD's pricing declined at a similar rate since its release). DVD will obviously always be cheaper, but again, that brings up back to the two-tier argument and the need for a premium format.
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As for Disney supporting LD, the only answer I can give is it was profitable for them. As has been noted, LD was considerably priced higher than VHS. I can only assume the profit-per-sale was carefully calculated to bring in significant revenue to make supporting the format viable.
I think the real question isn't why did Disney support LD so well, its why doesn't Disney support any home video format as well today. I think DVD releases like Dinosaur and Atlantis: The Lost Empire shows that Disney did once support DVD as passionately as they supported LD. But a few discs aside (recently probably Prince Caspian BD, Wall-E BD and DVD and UP BD) they haven't really. Most BDs have lots of bullet points on the back of the casing, but the supplements don't really add up to much - and every single one of us on this forum have noted how often the wrong supplements are promoted over more worthy ones (music videos and games often getting top billing over "making ofs" and other documentaries).
Also the new Toy Story BDs show the bottom is really being scraped when it comes to all-new extras - really, I'm sure there's still time/room/content for more meaningful discussions and content over discussing racing around the studio on scooters with crude animations. What about discussing the genesis of the Disney/Pixar partnership in more detail? What about Pixar actually acknowledging Disney's role in the story of Toy Story more? or Joss Wheldon's come to that? What about a proper feature on the merchandise released? Or in Toy Story 2, why not discuss the Buzz Lightyear TV series? Or give John Lasseter (or any other creator) a proper biography? Why not discuss improvements in the Renderman software between TS1 and TS2?
It's clear to me, Disney are afraid of alienating the child audience. Something they never had to worry about with LaserDisc with is limited market penetration and its astronomical pricing.