Disney Debates: #5 Bring back Eisner
Posted: Sun Dec 09, 2007 7:35 am

Well here we go with a new series which intende to provoke thought and discussion about an all aspects of Disney. Each week an issue will be brought up which hopefully will allow members to voice their opinions.
The subjects for discussion may be debates relating to all aspects of the company. When I bring up a subject it may be my opinion, or it may not be. I may just be playing devil's advocate and trying to provoke a reaction. Who knows.
Disney Debates: #5 Bring back Eisner
In the mid 1980s the Disney company was almost lost, following the departure of almost all the people who had built up the company with Walt within a short space of time. The job of maintaining the Walt Disney television output was in the hands of people that did not have much experience and a number of failures happened in the 1980s, the most known being the "too many cooks" film "The Black Cauldron".
However with Michael Eisner the company was given direction and success in all fields. Eisner worked along side artists, directors and storytellers to build up the successes of live action/animation/TV and park projects. It was under Eisner the arguably the greatest period of Disney history happened. The renaissance of Disney animation, innovative blockbusters, varied, ambitious projects. Live action successes both under the Disney name and under the newly formed Touchstone banner allowing Disney to succesfully create movies for adults.
New theme parks appeared across the globe, Disney took to the stage in acclaimed musicals.
On TV arguably the best and most fondly remembered TV shows appeared featuring both new and classic characters. Mickey, Donald, Goofy, Chip and Dale were all brought to the forefront of the public's minds following years of being ignored both of the small and big screen.
The successes both financially and creatively all happened under the helm of Michael Eisner. However despite all this man had done for the company, towards the later years of his reign he fell from favour and became painted as a villain. A number of direct to video projects, the decision to retire traditional animation and financially unsuccessful vehicles saw the tide turn on Eisner.
Thus Iger becoming his replacement was met with favour. However in truth is Iger any better than his predecessor. Was the Oswald trade off a sincere effort to preserve history or merely a way to win public love. Whilst box office receipts have grown marginally, films are not making that much more than the features from the latter half of Eisner's reign.
Direct to video sequels are still coming at us, cheaply made, poor franchises with the princesses and fairies are still coming at us, which can only do the same amount of damage to classic properties than the sequels ever could and the money grabbing attitude behind them is just the same.
The company's future plans now seems to be a half assed scheme of trying to capture past glory by making obvious films and a slew of Princess films are in the pipelines. Whilst films such as Atlantis and The Emperor's New Groove may not have smashed any records the brave ambition and scope of these films in breaking moulds and being creative looks like something that is altogether missing from Iger's future company.
Whilst Eisner thought that Disney should stand on it's own two feet without Pixar, Iger seemed to admit defeat and it's acquisition of Pixar seemed to show that he had no faith in his own company. Giving Lasseter and Jobs such prominent roles in the animation department seems to have only confirmed this and Iger seems to want to Pixar-ify Disney.
Eisner was blasted for wanting to make Toy Story 3 by all sides including Lasseter, however miraculously following the merger Pixar announces it will be making Toy Story 3 itself and this however is fine.
So a lot of the stuff Eisner was criticised for is still happening, yet no one is blaster Iger who supposedly would herald a new Disney and stamp out the evil of Eisner. Similarly Iger seems to be penning Disney into either recreating past success or pushing the Pixar influence. I mean unlike Eisner, Iger doesn't seem to be up to much. So who is running Disney these days? From outward appearance it seems like Jobs and Lasseter.
So has Iger solved Disney's identity issues or are/will they just be made worse?
Is Disney any better off in public opinion?
Is Iger any better than Eisner? Was the company a better place under Eisner?
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