Why is Sleeping Beauty awakening on TV tomorrow?
Posted: Fri Oct 24, 2003 9:51 pm
Just now I called up the <a href=http://www.wonderfulworldofdisney.com target=blank>Wonderful World of Disney website</a> to see what was airing tomorrow night. They've had a pretty nice season thus far this year -- Remember the Titans, Lilo & Stitch, Toy Story, Toy Story 2 -- and while I haven't tuned in for all of them I was mildly curious to see what's up next. Much to my suprise, they're awakening Sleeping Beauty on the show tomorrow night, which I think is a very unwise move. Right now, Sleeping Beauty has returned to the home video market for a limited time, and showing it on TV isn't the best way to move copies of it, especially since a lot of people who want it can just tape it (these will be mainly soccer moms who don't need the DVD version and see taping it as an alternative to buying the newly reissued VHS version.) If I were Disney I would air Tarzan to get people excited for Brother Bear -- they look simmilar in mood and Phil Collins' music connects them in that way. Or maybe show The Country Bears as a way of doing a little pre-hype for Haunted Mansion, being as they're both themepark-based and they obviously can't shwo Pirates on TV yet. But not Sleeping Beauty, at least not until it's gone out of print again....
Disney did the same thing with Beauty and the Beast last year, only that was to promote the DVD reissue of The Enchanted Christmas which followed that Tuesday, and it was the theatrical version and not the much-publicised-in-DVD-ads Special Edition. Heck, re-airing THAT would have been better than Sleeping Beauty -- this time, thank God, there's no cheapquel to promote and no alternative cut to present, so they're essentially giving the mainstream consumer a carbon-copy alternative to buying their product, except they miss out on the widescreen version and extras, but to Average Joe, would that really be too big of a deal?
Trying to analyze Disney's insane way of business thinking can really give you a headache sometimes.
Disney did the same thing with Beauty and the Beast last year, only that was to promote the DVD reissue of The Enchanted Christmas which followed that Tuesday, and it was the theatrical version and not the much-publicised-in-DVD-ads Special Edition. Heck, re-airing THAT would have been better than Sleeping Beauty -- this time, thank God, there's no cheapquel to promote and no alternative cut to present, so they're essentially giving the mainstream consumer a carbon-copy alternative to buying their product, except they miss out on the widescreen version and extras, but to Average Joe, would that really be too big of a deal?
Trying to analyze Disney's insane way of business thinking can really give you a headache sometimes.
