The Lion King 1 1/2 Set for Early 2004!
Posted: Fri May 09, 2003 10:55 am
The Hollywood Reporter officially announces that the Walt Disney Co.'s pint-size Lion King will return in a home video version next spring to bridge the action from the original 1994 animated feature and the 1998 direct-to-video sequel The Lion King II: Simba's Pride. The Lion King 1 1/2, due in early spring 2004, will offer an "irreverent, edgy, humorous back story" to the original told from the perspectives of characters Timon and Pumba, who are again voiced by Nathan Lane and Ernie Sabella, respectively. Matthew Broderick will reprise his role as Simba, while Elton John and Tim Rice return with the new song "Meerkat Rhapsody." Disney has high hopes for Lion King 1 1/2, which will not carry a subtitle in the fashion of The Lion King II: Simba's Pride. The original Lion King will be out in a first-ever Disney DVD two-disc set October 7 with a new John-Rice song, "Morning Report," and loads of special features. That will be followed by Lion King 1 1/2 and then a special-edition DVD version of Simba's Pride in fall 2004. Slipping the video premiere of Lion King 1 1/2 between the Lion King and Simba's Pride rerelease "reflects a philosophy that the property is bigger than any one channel" of release, said Robert Chapek, president of Disney's Buena Vista Home Entertainment unit. Lion King 1 1/2 will be marketed to the broadest possible audience, from "anyone who bought the original Lion King plus anyone who's come into the marketplace since then," Chapek said. Ad spending and marketing campaigns have not been defined, but they will reflect the importance of the franchise, he added. Disney also will attempt to hook new consumers on the original's two-disc DVD with surround sound that is being specifically designed and mixed for home theater systems. "This is going to be a whole new experience for consumers who have The Lion King on VHS already," Chapek said. "The theatrical mixes are certainly optimal for theaters, but home theaters are set up differently. So our philosophy was, a movie like this deserves special customized mix for (DTS) 5.1 customized home channels, and that's exactly what we did." The yearlong publicity and advertising effort also will be boosted by a new wave of licensed merchandise to create in-store displays and keep the franchise visible to consumers, he said. The Lion King 1 1/2 DVD will also provide music videos, deleted scenes, behind-the-scenes views of how the movie was made and two featurettes: "Timon - The Early Years," a mockumentary tracing Timon's childhood through tongue-in-cheek interviews with family and friends; and "Disney's Funniest Moments," highlighting Disney animated characters from the Seven Dwarfs to Brother Bear. Two games also will be included: a virtual safari "backlot tour" through the Pridelands and a Lion King trivia game in the format of a Who Wants to Be a Millionaire parody.