Posted: Sun Mar 14, 2010 7:46 am
It's well known I'm not a huge Pixar fan - too many of their films follow the same plot points and structure for my liking, but some interesting issues have been brought up here.
Personally, I feel that Pixar or no Pixar hand-drawn animation would suffer. People can make excuses as much as they like, but the fact of the matter is during the "boom" in CGI technology is simply was more exciting to the general audience than drawn animation. And why wouldn't it be - with every film the audience could see the art-form evolving.
I tend to think Pixar are somewhat hypocritical when proclaiming that the "story is king" - yes, I won't deny that they put a lot of time and effort into their scripts (if not exactly their stories), but they put just as much effort into advancing the technology with each and every film.
What appealed to the audiences more? The story of Finding Nemo (which was, after all, a re-tread in many respects of Toy Story) or the beautiful underwater visuals? Even those who may favour the story cannot deny that the visuals were a major selling point too. Even the DVD release had CGI underwater screensavers! Look at cars. Remember how, while talking about the story, Lasseter and company were also excited about the stadium scenes due to the number of individual spectators? Or how Pixar proudly explained the process of creating reflections on the shiny cars' paintwork? Or in Monsters, Inc how Pixar were similarly proud of their fur on Sulley. Or how much more advanced the humans were in Toy Story 2 over their first film?
I don't think you cannot separate the appeal of the story from the appeal of the technology when it comes to CGI - both are intimately connected. I say this because every Pixar film's story is built around the technology to some extent. Would Walt Disney Feature Animation have ever considered creating a hand-drawn feature film about cars? Would they have considered a film which featured a nest of hundreds, if not thousands of Ants? Or a film filled with handdrawn robots - all those straight lines and perfect curves? I don't think so - Pixars stories are obviously created with an eye to the technology and techniques of CGI, even if this isn't the primary reason for story choices. Pixar have never really done an animal driven story (the insects in A Bug's Life don't really count they were so stylised in design, and Ratatouille was mainly one animal). We've never had a film like Bambi or Lady and the Tramp or 101 Dalmatians which is centred on "realistic" animals interacting with each other (or even the more cartoony Lion King). And their first-to-be Newt would have featured primarily creatures easier to render in CGI than hairy mammals. So I think its somewhat of a folly to separate the two when analysing the success (or failure) of a film.
I also think its a folly, because films in other genres clearly and without doubt show that the public doesn't really care about story - all they care about is spectacle - and these days, spectacle generally means CGI. Have people really flocked to the Transformers movies for the story, or to see giant robots bashing each other? Yes, the CGI Transformers may be composited on live-action footage, but the appeal is sufficiently similar to draw certain comparisons between CGI/live-action hybrids and purely CGI animations. Are the action sequences of Transformers that different from the action sequences in The Incredibles?
And then of course, there's Avatar. While the technique has appeal, the script and story itself is poor - diabolically poor. It's not stopped it from becoming the biggest earning motion picture of all time. Because people want to experience the new technology, just as they did when CGI animation features were introduced and techniques were constantly innovated and updated.
I also think the fact that Toy Story has been released in 3D, without many howls of dispair or complaint show that the public see's CGI animation as being different from hand-drawn animation. Even the "minimal" IMAX re-releases of Beauty and the Beast and The Lion King got more complaints and fan disdain or apathy than the 3D Toy Story makeovers.
I do feel that the appeal of CGI animation is fading now. Generally (but not exclusively) we've reached a stage where improvements between generations aren't that noticeable or impressive. We've still not managed to capture photo-realistic humans, but that's not really an issue - did we ever capture hand-drawn animation of humans which was indistinguishable from real-life? And if we do see such animation, our minds generally see it as looking somewhat odd and dismiss it as being "rotoscoped".
The advances in special effects mean that without Pixar, somebody would have had the idea of making CGI animated films. They may have been two or three years later than Toy Story, but it would of happened, and the effect on the appeal of hand-drawn animation would have been the same. Disney may have done it themselves after playing with CGI to enhance their drawn animation already, or Dreamworks may have been the first, or some other company. Would Industrial Light and Magic have stepped into the genre for example?
I think people who insist people turned away from 2D because the stories weren't up to scratch, while (generally) year after year the stories of films in other genres has suffered just as much (if not more so) but theatrical takings have (generally) year after year increased are somehow missing the bigger picture. Why would people be turned off by a poor 2D Disney film, but then flock like sheep to see Transformers II? Or Alvin and the Chipmunks II? Or the latest Saw film? Why didn't the first films put them off the sequels? Why hasn't the general disdain big-budget blockbusters have for intelligent film-goers put people off seeing any blockbuster movie?
Personally, I feel that Pixar or no Pixar hand-drawn animation would suffer. People can make excuses as much as they like, but the fact of the matter is during the "boom" in CGI technology is simply was more exciting to the general audience than drawn animation. And why wouldn't it be - with every film the audience could see the art-form evolving.
I tend to think Pixar are somewhat hypocritical when proclaiming that the "story is king" - yes, I won't deny that they put a lot of time and effort into their scripts (if not exactly their stories), but they put just as much effort into advancing the technology with each and every film.
What appealed to the audiences more? The story of Finding Nemo (which was, after all, a re-tread in many respects of Toy Story) or the beautiful underwater visuals? Even those who may favour the story cannot deny that the visuals were a major selling point too. Even the DVD release had CGI underwater screensavers! Look at cars. Remember how, while talking about the story, Lasseter and company were also excited about the stadium scenes due to the number of individual spectators? Or how Pixar proudly explained the process of creating reflections on the shiny cars' paintwork? Or in Monsters, Inc how Pixar were similarly proud of their fur on Sulley. Or how much more advanced the humans were in Toy Story 2 over their first film?
I don't think you cannot separate the appeal of the story from the appeal of the technology when it comes to CGI - both are intimately connected. I say this because every Pixar film's story is built around the technology to some extent. Would Walt Disney Feature Animation have ever considered creating a hand-drawn feature film about cars? Would they have considered a film which featured a nest of hundreds, if not thousands of Ants? Or a film filled with handdrawn robots - all those straight lines and perfect curves? I don't think so - Pixars stories are obviously created with an eye to the technology and techniques of CGI, even if this isn't the primary reason for story choices. Pixar have never really done an animal driven story (the insects in A Bug's Life don't really count they were so stylised in design, and Ratatouille was mainly one animal). We've never had a film like Bambi or Lady and the Tramp or 101 Dalmatians which is centred on "realistic" animals interacting with each other (or even the more cartoony Lion King). And their first-to-be Newt would have featured primarily creatures easier to render in CGI than hairy mammals. So I think its somewhat of a folly to separate the two when analysing the success (or failure) of a film.
I also think its a folly, because films in other genres clearly and without doubt show that the public doesn't really care about story - all they care about is spectacle - and these days, spectacle generally means CGI. Have people really flocked to the Transformers movies for the story, or to see giant robots bashing each other? Yes, the CGI Transformers may be composited on live-action footage, but the appeal is sufficiently similar to draw certain comparisons between CGI/live-action hybrids and purely CGI animations. Are the action sequences of Transformers that different from the action sequences in The Incredibles?
And then of course, there's Avatar. While the technique has appeal, the script and story itself is poor - diabolically poor. It's not stopped it from becoming the biggest earning motion picture of all time. Because people want to experience the new technology, just as they did when CGI animation features were introduced and techniques were constantly innovated and updated.
I also think the fact that Toy Story has been released in 3D, without many howls of dispair or complaint show that the public see's CGI animation as being different from hand-drawn animation. Even the "minimal" IMAX re-releases of Beauty and the Beast and The Lion King got more complaints and fan disdain or apathy than the 3D Toy Story makeovers.
I do feel that the appeal of CGI animation is fading now. Generally (but not exclusively) we've reached a stage where improvements between generations aren't that noticeable or impressive. We've still not managed to capture photo-realistic humans, but that's not really an issue - did we ever capture hand-drawn animation of humans which was indistinguishable from real-life? And if we do see such animation, our minds generally see it as looking somewhat odd and dismiss it as being "rotoscoped".
The advances in special effects mean that without Pixar, somebody would have had the idea of making CGI animated films. They may have been two or three years later than Toy Story, but it would of happened, and the effect on the appeal of hand-drawn animation would have been the same. Disney may have done it themselves after playing with CGI to enhance their drawn animation already, or Dreamworks may have been the first, or some other company. Would Industrial Light and Magic have stepped into the genre for example?
I think people who insist people turned away from 2D because the stories weren't up to scratch, while (generally) year after year the stories of films in other genres has suffered just as much (if not more so) but theatrical takings have (generally) year after year increased are somehow missing the bigger picture. Why would people be turned off by a poor 2D Disney film, but then flock like sheep to see Transformers II? Or Alvin and the Chipmunks II? Or the latest Saw film? Why didn't the first films put them off the sequels? Why hasn't the general disdain big-budget blockbusters have for intelligent film-goers put people off seeing any blockbuster movie?