Posted: Sat Feb 07, 2009 3:42 am
Trust me, it will be well worth the waitJulian Carter wrote:Unfortunately, I've just found out it'll be released here even later: 18th February.
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Trust me, it will be well worth the waitJulian Carter wrote:Unfortunately, I've just found out it'll be released here even later: 18th February.
A couple of days early don't matter at all since a couple of days later most of us are going to be back at the store to buy Lilo and Stitch.MrIncredible wrote:So, basically you're willing to go with the DVD just because you don't want the digital copy? Just buy the Blu-ray, and not use the digital copy, you get the better quality version, plus a couple of days early. And all the bonus material on the 2 disc one is on the BD, cause remember, one Blu-ray equals 5 DVDs.magicalwands wrote:All this time I thought the second disc would be full of bonus features...but it is only a Digital Copy!
This makes buying all the more easy. If there is a one-disc Blu-Ray, I am going for that. Otherwise, I am sticking to the one-disc DVD. I thought Bolt was good enough for 2-discs!
As will I.blackcauldron85 wrote:Yeah, that's what I had thought. Thanks for confirming, Neal!I will be buying the 2-disc version.
I think that the Internet can play a huge part. There apparently were Bolt ads on IMDB.com, for example. I know that Disney Channel has "Movie Surfers" and the "Super Short Report", which highlight upcoming movies ("Super Short Report" seems to focus on home video releases, though, versus "Movie Surfers", which seems to focus on theatrical releases). Contests could be helpful promoters; sometimes in the coupon inserts in the Sunday paper, companies will advertise a contest they're having; a cheese brand is even offering a HSM3 poster for $1.50 when you submit 2 UPCs (or something)...it's sometimes just about getting the word out any way how. Obviously people watching Disney Channel are a big market for a movie like Bolt, so the ads in the coupon inserts in the Sunday paper, or posters in a bus station, are ways to inform people who aren't necessarily paying attention to other Disney media (be it Disney Channel, Disney.com, or Radio Disney). Trailers are usually the initial way people find out about movies (unless they are 'movie geeks', who find out a lot of info online).Julian Carter wrote:Amy, how exactly should a film get promoted, besides trailers and posters?
Yeah, ya got banners on the web, magazine ads, and Windex promotions.blackcauldron85 wrote:I think that the Internet can play a huge part. There apparently were Bolt ads on IMDB.com, for example. I know that Disney Channel has "Movie Surfers" and the "Super Short Report", which highlight upcoming movies ("Super Short Report" seems to focus on home video releases, though, versus "Movie Surfers", which seems to focus on theatrical releases). Contests could be helpful promoters; sometimes in the coupon inserts in the Sunday paper, companies will advertise a contest they're having; a cheese brand is even offering a HSM3 poster for $1.50 when you submit 2 UPCs (or something)...it's sometimes just about getting the word out any way how. Obviously people watching Disney Channel are a big market for a movie like Bolt, so the ads in the coupon inserts in the Sunday paper, or posters in a bus station, are ways to inform people who aren't necessarily paying attention to other Disney media (be it Disney Channel, Disney.com, or Radio Disney). Trailers are usually the initial way people find out about movies (unless they are 'movie geeks', who find out a lot of info online).Julian Carter wrote:Amy, how exactly should a film get promoted, besides trailers and posters?
I think that the economy may be changing how movies need to be promoted, though...many people just aren't going to the theater anymore due to high prices, so they are opting to buy or rent the DVD when it comes out. In my opinion, trailers need to be amazing these days, to really get the word out. But, what excites one person doesn't excite another person. I had been really excited for the movie Australia, for example, but it didn't do too well at the box office; granted, I had wanted to see it before I had even seen a trailer for it, but maybe if the trailer focused on different elements of the film, it could have done better at the theater.
I wish that companies would realize that the theatrical box office isn't necessarily representative of how well a movie is doing or how a movie will do. Prince Caspian didn't perform as well at the box office as Disney would have liked, and they decided not to continue the series, but wasn't the DVD one of the top-selling DVDs of 2008? Companies just need to be aware that they need to pay attention to DVD sales as much as, if not more than, the theatrical box office numbers.

AMEN! Thank you for letting me know I'm not the only person who thinks this is stupid and a waste of disc and space.Widdi wrote: This whole Digital Copy fad needs to die.
Just the movie and the new Rhino short.blackcauldron85 wrote:Nice review, Luke! What will be on the standard plain DVD?
Oh, okay. Thanks! I'll be getting the Deluxe Ediiton, then. I just hope that WDW has it 2 days after it comes out (they don't usually have new releases out when they come out, but I'll be getting a gift card for my birthday...).Widdi wrote:Just the movie and the new Rhino short.blackcauldron85 wrote:Nice review, Luke! What will be on the standard plain DVD?
Or at least needs to be limited to Blu-rays that dont have dvds.Widdi wrote:
This whole Digital Copy fad needs to die.