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The Snow Queen on Facebook wrote:Wizart Animation studio will present its projects - 3D animated features The Snow Queen, Sheep'n'Wolves during European Film Market 2013 Berlin International Film Festival that will take place in Berlin, Germany February 7-15, 2013.
MEET WIZART ANIMATION AT EFM
MGB 104, BOOTH 6
The Snow Queen | Snezhnaya koroleva screening will be held on FEBRUARY 12TH, 9.30 AM (CINESTAR 7, Sony Center, Potsdamer Straße 4, Berlin).

http://www.efm-berlinale.de/en/particip ... t&location

The Snow Queen on Facebook wrote:International Releases - Brazilian, Lithuanian and Estonian posters

This year, the Russian presence in the European Film Market (EFM), which opens in Berlin on February 7, will be the ever impressive. Under the joint stand "Cinema of Russia" once 10 domestic distributors will present 40 feature films in recent years.

Among them - the film Svetlana Baskova "For Marx", which entered the program "Forum" 63 Berlin Film Festival. Reflexion Films Distribution company will exhibit three new films - "Blizzard" Gleb Glebov and two directorial work of Maria Sahakian - experimental drama "Entropy" Ksenia Sobchak and Valeria Gai Germanicus, starring and co-production of "It's not me", shot in collaboration with Armenia, Germany and Denmark.

The portfolio of a permanent member of the stand "Russian Cinema" - the company Bazelevs - this time directly 7 projects, including Christmas comedy "Gentlemen, good luck!" That foreign distributors first look at the Special screening. The same format will be the Russian-Finnish picture Michael Brashinskogo "shopping tour", a market which was premiered at the Red Square Screenings. For foreign buyers in Berlin will be available and the sci-fi animated series of Bazelevs and GK "Ricky" "Alice's Adventures," which is set in 2093.

Rock Films company will exhibit four new projects - "Eight" by Alexei Uchitel, "The Sea" by Alexandra of spent, "Mayor" Yuri Bykov and "kiss off" Taisia Igumentsevoy whose short films "Road to" marked at Cannes in 2012 will also be available at the booth. At stake in the company will come in and the winner of last year's film "Kinotavr" "I'll be there," Paul Ruminova.

Along with full-length movies ("Spy," "Kandahar," and "The Island"), a company Sovteleeksport (TV channel "Russia") will exhibit the successful television series in recent years - "Life and Fate," "Peter the Great. Will," "The White Guard," and "Fyodor Dostoevsky.”

Package of four projects will bring to Berlin distributor of Russian World Vision. It will include the film "Happy New Year, my mother," "Duhless," and "Target" and "Mission: The Prophet" with Eric Roberts and Stephen Baldwin.

The oldest international agency "Intercinema" will present a new film by Andrei Stempkovsky "Jagger", selected in the program of Rotterdam Film Festival, the picture, "The Last Tale of Rita," "I want," "Anton near here," and "Kokoko," and young Distribution company Fast Movie Production will focus on one project - the film Ivan Vyrypaeva "Dance of Delhi."

Two films in Berlin will present just three Russian distributor. The package will include Total Content "Stories" Michael Segal and "Steel Butterfly" Renata Davletyarova, "Red Arrow" will bring more unfinished projects "Ivan Poddubny" and "The Geographer Globe propyl" and will continue to implement Wizart Animation animated feature "The Snow Queen" and "Lions for Lambs."

For the first time on such a large film market will be centrally SUBMIT documentaries: one of the participants will stand Guild Documentary Film and Television. In addition, with Russia joining the European Film Promotion, February 8 in Berlin for the first time the Russian documentary will take part in a meeting with his counterparts from the countries participating in EFM and discuss the possibilities of co-production and international promotion of documentaries.

February 10 in Berlin will be a meeting of the German-Russian co-production support fund, established by the Foundation and three German film fund - FFA, MBB and MDM. In 2012, for obtaining cash grants fund was filed more than twenty co-production, eight of which have been further developed to a total of 155 thousand euros. At the Berlin meeting will be announced funding and plans of the organization in 2013.

News digest wrote:Start on February 7, 2013, along with a festival program, in Berlin European Film Market (EFM) will operate a joint stand "Russian Cinema." It will be presented at once 10 domestic distributors with 40 films. "For Marx" Svetlana Baskova present Reflexion Films. "A long and happy life," as we already know, will help with promotion Roskin . But that's where their presence in Berlin is not limited. Roskin hold mobile movie market DOORS. First, the market will come to present documentaries Guild Documentary Film and Television. Wizart Animation tries to sell "The Snow Queen" and the new project "Lions for Lambs." For details of other distributors and their projects, as well as ongoing activities described in the article.

Wizart Animation, of course, will promote its full-length cartoons: the past is in the Russian box, "The Snow Queen" and "Lions for Lambs," the output of which is planned for 2014.

Nick Holdsworth wrote:A boom in Russian cartoon films has brought an unexpected bonus to students with graphic ambitions at a provincial university. Voronezh State University, 480 kilometres south-east of Moscow, has launched Russia’s first ever privately sponsored state university course in computer graphics and animation.

Designed by Voronezh-based Studio Wizart Animation, the film production company behind a recently released feature-length cartoon version of Hans Christian Andersen’s classic fairy tale “The Snow Queen”, the course runs for 40 teaching hours spread over two months of twice-weekly two-hour evening classes.

Priced at a modest – even by Russian standards – 5,000 roubles (US$170), the course enables students to learn the basics of modern computer animation. They study “the secrets of creating three-dimensional animated films and effects; the basics of animation, sculpting, modelling, lighting, three-dimensional scenes, texturing and setup characters”.

The course will cover basic Maya, 3DS Max, Zbrush, Animation in Maya and Adobe Photoshop (texturing) – all key elements in the modern computer animators’ palette.

Offered with the support of the university and Voronezh Regional Governor Aleksey Gordeyev, the course reflects the growing demand for animation professionals as Russia’s film industry continues to develop.

Although Russia’s minister of culture, the historian Vladimir Medinsky, appointed last year, has expressed concerns over the weakness of Russian film at the country’s box office – where local film’s share of an annual exhibition market worth over US$1.3 billion has dropped from 25% to around 15% over the past five years – cartoon movies are doing good business.

Last year’s top grossing local language film at the Russian box office was an animated story set in a rose-tinted past, “Ivan Tsarevich and the Grey Wolf” (Ivan Tsarevich I Seryy Volk), which grossed US$21 million.

A sequel released last month, “Three Warriors on Distant Shores” (Tri bogatyrya na dalnikh beregakh), featuring the voice of Fedor Bondarchuk, one of Russia’s top directors – and son of Sergey Bondarchuk who won an Oscar in 1969 for “War and Peace” – has already taken more than US$30 million in Russian cinemas.

Both films were produced by Nashe Kino, which translates as ‘Our Cinema’, part of a St Petersburg- and Moscow-based production company CTB, which also produces the films of renowned art-house director Aleksey Balabanov.

Sergey Selyanov, head of CTB, said the success of the cartoons reflects both the quality of the animation and the Russian themes in the films.

“If Russian policy-makers want to see better box office share for local language films they need to encourage higher quality projects; improved training of crew, directors and cinematographers could also help the situation,” he said.

Wizart, the studio that produced “The Snow Queen” – a slick, Hollywood-style retelling of the fairytale featuring a beautiful girl, a handsome boy, a pet ferret and a chatty troll – decided to take matters into its own hands with the Voronezh State University course.

Anna Myss, a studio executive, told University World News that although there were some private courses for animation in Russia, such as Scream School or online Render.ru, this was the first such course “supported by a regional government and organised at a state university”.

The studio had decided to establish the course to address the acute need for trained animators, she said, adding that “since perestroika” in the late 1980s few if any animators had been trained in Russia.

Animation enjoyed a heyday in the late Soviet period, with state animation studio Soyuzmultfilm churning out home-grown cartoon series such as “Nu Pogadi!” (Well, Just You Wait!), a kind of Russian Tom and Gerry featuring a feckless, papirosa-puffing wolf and a smug hare, launched in 1969.

The same year, Russians welcomed the first local version of “Winnie the Pooh” – "Vinni Pukh" – a smaller, rounder and altogether more abrasive character than the sanitised version Disney has served up in the West.

Pukh – the Russian word for the soft, white fluffy seeds shed by poplar trees in early summer – has claws, and his eyes wrapped in a black band. When a new post-Soviet version of "Vinni Pukh" was issued on video in the late 1990s it quickly sold out.

But for a new generation of cartoon-lovers new skills are demanded.

“At the moment we see an increase in new studios, but they cannot survive without specialists – and we don’t have them because there is no special education.

“Some of these specialists for animation are unique for our country – visual effects, 3D, hair; that is why we invited a part of our team from cities other than Voronezh and have now decided to find talented people and invite them to study and then to try the profession at our studio.”

The study programme had attracted a lot of interest, Myss said, with some students prepared to “relocate to Voronezh” for the course.

Although Wizart did not currently have plans to open similar courses in Moscow or St Petersburg, the company was thinking of opening a studio in Moscow, where many film production and service companies are based.

Graduates of the course will be issued a joint certificate from the studio Wizart Animation and the university as well as internationally recognised industry standard certificates. Students graduating will also be at an advantage if applying for jobs at Wizart, the company said.

JEREMY KAY wrote:EXCLUSIVE: Russia’s Wizart Animation has announced key sales at the EFM on its 3D epic The Snow Queen produced by Timur Bekmambetov and has lined up a sequel for 2014.

Rights to Wizart have gone to CCS Media for South Korea, MT Entertainment for Indonesia, PlayArte for Brazil, Film House for Israel, Shooting Stars for the Middle East, Big Sales for Baltic States and Aurora Distribution for the Ukraine.

The Snow Queen is based on Hans Christian Andersen’s classic fairy tale and tells of a young girl who treks across a wintery landscape to rescue her brother from the queen’s wintery palace.

Maxim Sveshnikov and Vlad Barbe wrote and directed the film, which has grossed around $9m in Russia and CIS and generated more than 1.3m admissions. Bazelevs and Inlay Film produced.

“We’re thrilled to see international buyers responding so well to this iconic fairy tale, which is already so beloved by Russian movie-goers,” said Yuri Moskvin, Wizart Animation general producer.

Disney will release an own adaptation of The Snow Queen fairy tale next year called Frozen.

Marlen Vazzoler wrote:The Animation Wizart able to grab a slice of the international market of animation films? It seems so, given the reactions of the international buyers who are in these days in Berlin to buy distribution rights for the movie The Snow Queen, produced by Timur Bekmambetov ...

Soon we could see in cinemas Italian Russian animated film The Snow Queen, produced by Timur Bekmambetov. The Wizart Animation announced that it will sell the distribution rights of the film in these days to European Film Market in Berlin.

The film, directed and written by Maxim Sveshnikov and Vlad Barbe, is based on the famous fairy tale of Hans Christian Andersen and tells the story of Kai, a boy kidnapped by the Snow Queen that has covered the world with a blanket of snow and ice, and his sister Gerda, who will pass through these cold and desolate land to save it. The soundtrack, in English and Russian, was created by Mark Willot and includes songs of the Russian singer Nyusha.

Project Bekmambetov had previously stated AFM, "In my opinion, there are many talented people in Russia and in the future could become competitors for studios like Pixar or DreamWorks. As far as The Snow Queen, when we saw for the first time the project, we immediately perceived its great potential and we decided to intervene as co-producers."

The film has already grossed nine million dollars in Russia, not surprisingly, the study has already announced a sequel to be released in 2014.
The European market seems to have welcomed the film, since Yuri Moskvin , general producer of Wizart Animation, said, "We are excited to see international buyers respond so well to this iconic fable, which is already so beloved by Russian film fans."

As we all know Disney also is working on a film about the woman of the snow, Frozen . I have to say that for the moment my favorite version of the story of Andersen is this old Russian film of 1957, directed by Lev Atamanov.

RIA Novosti wrote:In addition, the picture will also go in the Baltic States.

BERLIN, Feb. 10 - RIA Novosti, Maria Tokmasheva. Russian animated film "Snow Queen" Wizart Animation Studios purchased for display in Brazil, South Korea, Israel, Indonesia and the Middle East, told RIA Novosti on Sunday, representatives of the studios.

"In Brazil, the film will be released on February 22, 300 copies in South Korea - already released on February 7. Hire in Indonesia is scheduled for March 13, Israel is to begin on March 7," - said a spokeswoman Wizart Animation. Employees working in the studio stand "Russian Cinema" at the European Film Market (EFM), which runs parallel with the International Berlin Film Festival.

Companion agency also said that the movie sold for display in the Middle East, but the release date is not yet clear rolling, as previously "Snow Queen" must pass censorship committee - is a necessary rule for the film's release. In addition to this painting will go to the Baltic States.
Animation studio spokeswoman also noted that the large interest of foreign distributors is a new project of the company - "Wolves and Sheep," which will also be made in 3D.

In addition, the Russian stand popular film "The Spy" by Alexey Andrianov, who has already been sold for the show in some European countries and may be sold to the Chinese steel, as well as the comedy "Gentlemen, good luck!" Company Bazelevs and "what men are doing," the company Enjoy Movies. The latter is only going to come out in cinemas in Russia, but the project, according to representatives of the stand "Russian Cinema," show great interest in Germany and South Korea.

Polizzi wrote:International Releases - Brazilian, Lithuanian and Estonian posters

Jennifer Wolfe wrote:Berlin, Germany -- Wizart Animation has closed sales of its stereoscopic, 3D-animated tentpole The Snow Queen across multiple territories since it premiered for the first time at AFM. Wizart has sold The Snow Queen to CCS Media for South Korea, MT Entertainment for Indonesia, PlayArte for Brazil, Film House for Israel, Shooting Stars for the Middle East, Big Sales for Baltic States, and Aurora Distribution for the Ukraine, and is engaged in conversations with a number of additional buyers at the EFM in Berlin.

Based on the classic fairy tale by Hans Christian Andersen and produced by Award-winning film producer and director Timur Bekmambetov, The Snow Queen tells the story of Kai, a young boy abducted to the wintry palace of the Snow Queen, who has blanketed the world in snow and ice, and Kai’s sister Gerda who ventures across a frozen wonderland to rescue him. The Snow Queen was written and directed by Maxim Sveshnikov and Vlad Barbe and co-produced by Bazelevs and Inlay Film.

Released in theaters across Russia and the CIS territories over the New Year’s holiday, The Snow Queen has grossed $8.8 million US (as of February 1, 2013) to date in those markets, recording more than 1.3 million admissions in Russia and Ukraine.

“We’re thrilled to see international buyers responding so well to this iconic fairy tale which is already so beloved by Russian movie-goers,” said Yuri Moskvin, Wizart Animation general producer. “With its cutting-edge story-telling and remarkable stereoscopic 3D effects, The Snow Queen highlights the capabilities of a new generation of Russian filmmakers and animators to create first-class family entertainment for a global audience. Following the success of The Snow Queen, Wizart Animation has started to produce the sequel, which is preliminary scheduled for 2014.”

As you know, at the same time with the Berlin Film Festival Film Market runs. There come a movie company, producers and distributors from all over the world. Some, of course, sell their films, others try on the most favorable terms of purchase.

Present there, of course, and representatives of the Russian film industry. Just the other day about his successes have reported producers of animation " Snow Queen . " Not flashed, alas, in the Russian hire local cartoons sold to distributors in South Korea, Indonesia, Brazil, Israel, Middle East countries and the Baltics. Brazilian premiere in wide release is scheduled for February 22.

The first of the international premier has already taken place in the past weekend. From the cashier at 525,000 dollars, " The Snow Queen "took fifth place in the South Korean charts. Be so high abroad for the Russian project is definitely an achievement. Among foreign releases above located just launched the world premiere of the fifth "Die Hard" . Thriller with Bruce Willis in the lead role came in third place with 4.31 million dollars for the weekend.

The Snow Queen on Facebook wrote:Wizart Animation @EFM2013



Happy Valentine's Day!

Wizart Animation on Facebook wrote:European Film Market 2013

Xenia Genin wrote:Russian animation studio is actively selling the rights to his cartoons on the international film markets.

A young ambitious company Wizart Animation, which has Russian viewers to remember the three-dimensional full-length animated film "The Snow Queen", actively participate in international film markets and sells the rights to their projects. In early February, Cartoon successfully launched in South Korea. Company representatives continue to negotiate the closure of contracts in foreign territories and the Berlin Film Market (EFM) in 2013. In addition, the studio has already begun to "feel the ground" about their new projects.

Released in large Russian hire in January 2013, the cartoon "The Snow Queen" Wizart Animation studios in the country earned about 233 million rubles. and is beginning to learn foreign territory.

Wizart Animation producer Yuriy Moskvin hoped for a more substantial cash to achieve the project in Russia, however, confident that the young team of the studio is on the right path and learn from mistakes:

"Of course, we were expecting a little more, but the competition in the date was too high, and we have underestimated the importance of this factor. We now bet on a sequel, "The Snow Queen", which is engaged in the production, in collaboration with Bazelevs. We also hope that what we got in Russia with the first part, we'll get to the western market. Interest in the project is, and we are negotiating with a sufficiently large number of countries."

February 7, 2013 release of "The Snow Queen" was held in South Korea. Cartoon released a large number of copies, and was accompanied by a large-scale advertising campaign. On the first weekend, a Russian cartoon finished fifth local rating fees earned with the preview shows $ 540,000 on 311 screens (tape visited by about 85 thousand spectators). "Snow Queen" even managed to outperform the cartoon "Monsters, Inc. 3D" ($ 337 thousand to 173 screens, 35 thousand spectators).

February 22, 2013 is scheduled premiere of "The Snow Queen" in Brazil, where the cartoon will be released on 300 screens. There's a tape released a major film distribution companies Play Art. Then the cartoon starts in Lithuania, where it will be rolled company Big Sales. March 7 followed by release in Israel (while on 20 screens), and March 13 - in Indonesia. At the moment, the date agreed upon the release of the Turkey. According to preliminary data, there will be release at the end of March or beginning of April, during the school holidays. Also, representatives Wizart Animation negotiating with a number of European countries. In addition, the closing of the transaction for at least 10 countries in the Middle East, where the cartoon is now undergoing approval in the censorship committee.

Now the company is working on Wizart Animation sequel "The Snow Queen" and on the new three-dimensional animation project "Wolves and Sheep" together with "STV" Sergei Selyanov.




A small excerpt cartoon "Lions for Lambs" is ready, and the "film about" managed to see a short animation test of the project in Berlin on the stand "Russian Cinema." The project looks very prespektivno: nice animation and a funny story. Studio now holds meetings to check how the film will be of interest to partners. Now we are actively working on the script, and the company is trying from the beginning to do the project, aimed at the international market: the script is written in English, and by dubbing the cartoon will attract world stars (the same principle will be applied to the sequel, "The Snow Queen"). Despite the fact that the project is still at an early stage of development - to him already have significant interest from foreign film market participants, as we are not without pride, representatives of the company Wizart Animation, producer Yuri Moskvin and head of sales Lika Sidorova:

"We do that it does not sell (cartoon "Lions for Lambs"). However, everyone with whom we have already met in the previous film markets and even with whom we have entered into the transaction for the reason that we chose another distributor in their territory, all come to us and ask, when will we open the sale to "Volkov sheep, "because to them," The Snow Queen "is an indicator of the quality of the company's product."

The first full-length animated 3D-film "The Snow Queen" Voronezh studio Wizart Animation, gathered in the Russian box 9 million dollars, reached the international level. His audience will see more than 20 countries and visitors at Berlin Film Festival. The success of the first tape, which was connected to the promotion of Timur Bekmambetov, inspired animators to work on the sequel. CEO studio revealed details of the Berlin correspondent SmartNews.

In Berlin Voronezh animators were taken not only the "Snow Queen", but also the second 3D-animated picture - "Lions for Lambs." It tells of a young wolf named Grey, who loves to have fun and hunt for sheep, but is afraid of responsibility and does not want to become the new leader of the pack. But suddenly everything changes with magic. Grey wakes one morning in the skin of sheep and is in a flock of sheep. The film is scheduled for release in 2014.

CEO and producer Wizart Animation Vladimir Nikolayev said modestly that their studio Berlin Film Festival, which opened on February 7, - working platform. Wizart employees are the "Snow Queen" in the booth "Cinema of Russia", which runs parallel with the International Film Festival. In Berlin, according to Nikolayev signed recent contracts with foreign distributors - from Italy, Belgium and Poland. However the importance of moving pictures on one of the world's largest cinema forums should not be underestimated.

Our work was especially well received in Israel and the Baltics. In total, the rental contracts signed picture in more than 20 countries, including South Korea, China, Spain and Portugal. In Berlin, contracts entered into by Italy, Belgium and Poland. We do not yet have full information on fees, but the result of "The Snow Queen" in Russia - 9 million, and South Korea - $1.5 million. Vladimir Nikolayev, CEO and producer Wizart Animation, SmartNews.

Wizart Animation created in Voronezh-based studio, engaged since 2007, developing all kinds of multimedia products and software. On the creation of "The Snow Queen" employs about 100 people. But for foreigners, according to Vladimir Nikolayev, usually does not matter where studio that offers them a picture - from Voronezh and Moscow.

The first reaction of distributors, when they hear about Voronezh - surprise, if not shock. Some five times asks whether such high quality animation done in a provincial town, and not in the capital. In Voronezh, we support the governor Alexei Gordeev. He understands that the development of animation creates a new image of the city, increases its cultural value. Vladimir Nikolayev, CEO and producer Wizart Animation, SmartNews.

Critics of the project, noting the high level of animation "Snow Queen", performed by Western, Hollywood canon, criticized Voronezh animators for a shift in emphasis to the heroic girl Gerda on a minor character - a troll, which, in fact, was the main character. And Gerda, in contrast to the original, Andersen, not to rescue a friend, a brother.

Cartoon disappoint. The ending sucks, made according to the laws of American movies (the hero almost died, but then all of a sudden and even for himself finds the strength and wins all the bad characters. And the plot - a pathetic parody of a Soviet "Snow Queen." The only bright spot - voice Okhlobystin troll cool happened. But overall - up "three." Fanat-vrn, from the discussions at Moe-online.ru.

High fees "Snow Queen" at the box office is largely due to the fact that in the last stage for the film joined producer Timur Bekmambetov. Now Wizart studio working on a sequel. As expected, Kai and Gerda troll help save his people from the curse of the Snow Queen, but the script is finally approved. Cartoon due for release later this year.

The work on the sequel involved Bazelevs Production Timur Bekmambetov. His directing Maxim Sveshnikov, known, in particular, a trilogy of three heroes. In the first part, except it was involved Vladimir Barbe. And Gerda and troll the voices are the same singer and actor Ivan Nyusha Okhlobystin.

Well done guys! Amerikosy have to show that we know how to make cartoons! Koleg, from the discussions at Moe-online.ru.

Meanwhile, with the support of the governor Alexei Gordeev at the Faculty of Computer Science, Voronezh State University opened paid courses animators. Their main goal - to solve staffing problems Wizart Animation.

School, as they say in the studio, working on overseas models - something like organizing company DreamWorks Pictures - creator of cartoons "Shrek," "Madagascar," "Kung Fu Panda." The training program, designed for two months, including five core courses, each of which is designed for 40 hours. Graduates - and the first set is formed of 60 people - will be given certificates of Wizart Animation and university.

The second such school animators, where studies are practitioners in Russia simply does not. There are, of course, specialized schools, the same GITIS, which trains multipliers. But I was on a round table with the participation of representatives of the Ministry of Culture, and I can say that no GITIS nor the ministry did not really know what to teach students. In Russia, only three or four studios who break the animation on a professional level, including our own. But, for example, the "Big Mill", released a trilogy of three heroes, specializes in 2 D . So experts are sorely lacking. To work on the "Snow Queen," we had to attract people from other cities of Russia and CIS countries. Vladimir Nikolayev, CEO and producer Wizart Animation, SmartNews.

Curiously, the general director Vladimir Nikolayev Wizart graduated from the historical faculty, and a leading modeler Alexey Bogatyrev - Department of Applied Mathematics and Mechanics of VSU. So, according to the rector of the university Dmitri Endovitsky, alumni returned to his alma mater as a teacher. Along with the regular teachers they teach students the basics of animation, sculpting, modeling, lighting, three-dimensional scenes, texture and character setup. Monthly fee for the course is low - only 5 thousand. From the first issue in Wizart Animation plans to employ 10-15 guys.

How nice to hear and see the Voronezh raised to such a high international level. And then all the provincial city name-calling. Ira, from the discussions at Geosnet.ru.

Wow, that 3D-animated cartoons (light beautiful madness of our time) do we have in the city. Before, as far as I know, cartoons made in Yekaterinburg, Moscow and St. Petersburg. Now - in Voronezh. What we pokonkuriruem with capitals. Ivan Bodhidharma, from the discussions at Geosnet.ru.

PedroH wrote:The fairy tale "The Snow Queen", the writer Hans Christian Andersen, seems to have returned to fashion. Nearly two centuries after its first publication, the story will win in 2013 two film adaptations in animation. The first feature is "The Ice Kingdom" (The Snow Queen), first animation studio Wizart Russian Animation.

Everything starts with a quick narration in order to contextualize the viewer as to what he will do next. Thus, we learn that the whole world was covered by ice and powerful evil Snow Queen. But the Queen has found its way into a wizard who, before being frozen and killed by the villain, he built a magic mirror that can defeat it. The mirror fell into the hands of Gerda, daughter of magician, who after 13 years of the death of his parents, now lives in an orphanage. She does not know, but she has a brother, a boy named Kai. When the Snow Queen discovers that a descendant of the wizard who created the mirror can be your ruin, she sends a troll fetch the child. To find Kai, the troll believes have finished their mission, but soon appears Gerda and then he learns that the two are brothers. The Snow Queen kidnaps Kai unaware of the existence of Gerda. Now the girl will go on a journey full of challenges to save his brother.

With rapid narrative, and that does not leave the viewer bored, the script adapts much of the original story to the screen, maintaining a certain charm and charisma pleasant throughout the projection. Unfortunately, precisely seek to take as much of the original material, some moments of the film, staged by secondary characters underutilized, end up being a bit childish and forced, with moral lessons that add nothing to the story.

But when the plot resolves focus only on Gerda and her desire to rescue his brother, things change completely. It's hard not to cling to cheer protagonist. Nevertheless, among the characters featured vai same for the white ferret named Luta, who here plays the generic supporting cuddly and funny animations. Fighting is fun and starts to laugh at scenes of slapstick humor, leaving aside jokes appealing - something that has become common in animation - and letting the story light well.

When it comes to technique, the film falls short. It is notable that the animation can not match the big blockbusters and you see out there, like it was not fully finished and remembering even a video game in some scenes. It may be that you are expecting too much that this is the first film from a studio that has emerged recently, but it's not something that gets noticed. If saved scenarios of history here that are well-made and satisfying to look at.

The assembly is also quite different from what is seen in American animation, which can cause an estrangement from the public who are not used to this style. However, this is not bad. Actually it is just fitting that brings a difference to the film and should be appreciated for that reason.

The 3-D effect does not help the feature film. Although one look at many moments bring the sense of depth empowered by such technology from "camera moves" - in quotes because this does not really happen in an animation in computer graphics - the result is not so satisfactory. Contrary to this, an element that helps a lot in the story is the soundtrack. Well organized during much of the film, she is very beautiful to listen to, as well as the music played over the closing credits - something that can have many continue sitting in the cinema even after the end of the story.

What we have is just a movie that is entertaining and an animation differentiated from what is seen today. An inventive work to the general public.

The Playarte launches "The Ice Kingdom" on Feb. 22.