The numbers for 2015 are out, courtesy of
The Licensing Letter.
Estimated Retail Sales of Licensed Merchandise Based on Entertainment/Character Properties,
U.S./Canada, 2015
01. Mickey Mouse & Friends (Disney) $1,571 billion
02. Star Wars (Disney/Lucasfilm) $1,327 billion
03. Disney Princess (Disney) $1,012 billion
04. Hello Kitty (Sanrio) $945 million
05. Frozen (Disney) $927 million
06. Teenage Mutant Ninja Turtles (Nickelodeon) $891 million
07. Winnie the Pooh (Disney) $827 million
08. WWE (WWE) $670 million
09. Despicable Me/Minions (Universal) $514 million
10. Sesame Street (Sesame Workshop) $513 million
11. Batman (Warner) $469 million
12. Spider-Man (Disney/Marvel) $445 million
13. Avengers (Disney/Marvel) $424 million
14. Peanuts (Iconix) $418 million
15. Thomas & Friends (Mattel) $359 million
16. Superman (Warner) $320 million
17. Skylanders (Activision) $279 million
18. Transformers (Hasbro) $265 million
19. Minecraft (Mojang/Microsoft) $263 million
20. SpongeBob SquarePants (Nickelodeon) $253 million
Estimated Retail Sales of Licensed Merchandise Based on Entertainment/Character Properties,
Global, 2015
01. Mickey Mouse & Friends (Disney) $3,999 billion
02. Hello Kitty (Sanrio) $3,756 billion
03. Star Wars (Disney/Lucasfilm) $2,842 billion
04. Winnie the Pooh (Disney) $2,740 billion
05. Disney Princess (Disney) $2,635 billion
06. Frozen (Disney) $1,573 billion
07. Spider-Man (Disney/Marvel) $1,512 billion
08. Peanuts (Iconix) $1,327 billion
09. Despicable Me/Minions (Universal) $1,264 billion
10. Angry Birds (Rovio) $1,065 billion
11. Teenage Mutant Ninja Turtles (Nickelodeon) $1,021 billion
12. Avengers (Disney/Marvel) $1,004 billion
13. Batman (Warner) $982 million
14. Thomas & Friends (Mattel) $960 million
15. Cars (Disney/Pixar) $944 million
16. WWE (WWE) $918 million
17. SpongeBob SquarePants (Nickelodeon) $867 million
18. Sesame Street (Sesame Workshop) $792 million
19. Dora the Explorer (Nickelodeon) $782 million
20. Superman (Warner) $725 million