I’d forgotten about
Curious George. A bit limited in appeal by its subject matter and design, but a quite charming film. (My kids were big fans for a while—I haven’t seen it in a few years now, but I’ve seen it more than a couple times.)
I wonder about stop-motion because CG seems a most unusual melange—it’s supplanting hand-drawn animation, but in many ways its execution is more similar to the effects of stop-motion in terms of dimensionality and depth. There really aren’t many folks working in stop-motion, either. I’m a big fan of Aardman in general, but my Aardman favorite feature film by far was their first. Somehow Wallace and Gromit didn’t translate well to the big screen for me, though it may have more to do with the story than anything else; the W&G shorts are certainly among my all-time favorites. (I’m probably one of the few who really got a kick out of
Flushed Away, but I’m still not entirely certain why they went the CG route for that.) I thought Burton’s Gorey-esque
Corpse Bride was underrated, and Selick’s
Coraline was bizarre and fascinating. Since stop-motion can be made more cheaply and can be judged as successful with considerably smaller grosses than required for computer animation, I suspect we may see some sparks of creativity coming from that quarter…
From boxofficemojo:
Adjusting for ticket price inflation is not an exact science and should be used to give you a general idea of what a movie might have made if released in a different year, assuming it sold the same number of tickets.
Since these figures are based on average ticket prices they cannot take into effect other factors that may affect a movie's overall popularity and success. Such factors include but are not limited to: increases or decreases in the population, the total number of movies in the marketplace at a given time, economic conditions that may help or hurt the entertainment industry as a whole (e.g., war), the relative price of a movie ticket to other commodities in a given year, competition with other related medium such as the invention and advancements of Television, VHS, DVD, the Internet, etc…
So, yes:
Snow White, 101 Dalmatians, TLK, Fantasia, The Jungle Book, Sleeping Beauty, Pinocchio, Bambi, The Lady & the Tramp, and
Aladdin all have better grosses adjusted for inflation. Of course those figures are all *domestic*, so they certainly don’t represent the entire picture (worldwide distribution being far more far-reaching and representing a more significant percentage of returns today than for most of those films, representing about 2/3 of
Frozen’s total gross). Most of them—and this is where Disney films *really* muddy the water—have also benefited from being re-released over and over and over again: the Fairest of Them All, #10 on the all-time adjusted list, has had no fewer than 8 return engagements. There’s just no way that the adjusted figures alone provide the most accurate picture of a film’s popularity.
For example:
101 Dalmatians. It ranks #11 on the all-time list, one spot below
Snow White and ahead of all those other Disney features referenced in the last paragraph. Does that sound right, for a film that was the tenth-highest grossing film of 1961? It ranks #11 all-time adjusted because it’s a film from a different era, because it took 30 years to hit home media instead of six months, because it had four subsequent return theatrical runs—the last of which, a year before its release on VHS, made it the twentieth-highest-domestic-grossing film of 1991. If we don’t take these things into consideration, if we accept the all-time adjusted list as the be-all end-all indicator of a film’s popularity, we must also accept that Dalmatians is a more popular film than
Mary Poppins, The Godfather, The Empire Strikes Back, and
Raiders of the Lost Ark…call me crazy, but for me that strains credulity.
(There’s clearly some wonky fuzzy math at work in the adjustments anyway. On the all-time adjusted list,
Iron Man 3 loses $20 million and
Frozen loses $10 million, presumably in diluting the impact of the higher per-ticket price for 3D sales; the upshot is that
IM3 earned $10 million more domestically than
Frozen in the real world—based on today’s numbers, anyway—but ranks 2 slots lower than
Frozen on the all-time adjusted list—and these are fresh numbers from last year’s releases.)
There are so many factors that matter for which adjustments cannot account. Most of the Disney features that outrank
Frozen on the all-time adjusted list had zero competition head-to-head or even in their entire calendar years of release—
Frozen has had both. And people just don’t attend the cinema today the same way they did in 1937, or 1961, or even 1994. I’ll speak anecdotally for a minute—one can extrapolate however one wishes. Yesterday I took my kids to see
Muppets Most Wanted and it cost $40 for three tickets and a large popcorn-large drink-one candy combo. That’s more than the full MSRP for a film on BD we can watch at home whenever we want, and in a generally better viewing environment because I’ve made a nominal investment in a BD player, HDTV, and a 7.1 receiver and speakers—I don’t have a huge TV so we’re not really getting the full cinematic viewing experience, but the audio is far better than I’ve gotten my last few trips to the theatre. The snacks are hella-cheaper, nobody misses anything if a bathroom break is needed, the floor isn’t sticky and gross, and we don’t have to put up with people who talk loudly or text or take phone calls. That $40 also represents a substantial chunk of my cable & internet bill, which gives me a couple hundred channels of regularly-broadcast entertainment options, plus hundreds of titles available streaming or on demand from HBO, Cinemax, Netflix, etc. The only times I bother with the movie theatre are if it’s for something for which I just *can’t* wait six months, or I’m making a conscious decision to support a film in its theatrical run…and that only happens once or twice a year for the past few years. I don’t even make a point of going to Disney releases like I used to because those are the only films I’m likely to bother purchasing for the collection. I’m just one consumer in a nation of millions, but I’m willing to bet my position is not uncommon. The fact that
Frozen has gotten enough people out of the house to go see the movie and hit these economic benchmarks in today's economic and entertainment contexts is no mean feat.
I’m not saying
Frozen is the greatest thing to happen to the company since Lillian told Walt that Mortimer was a lousy name for a mouse, but its reception has been well above and beyond what the studio could have reasonably hoped. It’s joined the ranks of billion dollar babies, it’s the third-highest-grossing film for its release year, and it’s a pretty good film.