DisneyEra wrote:
Why was TENG & Atlantis released 6 months apart from each other? Also, neither of these films bombed. Domestically TENG $89mil & Atlantis $84mil. That's pretty much on par with the post Pocahontas films...
Respectfully disagree.
When defining box office success, total box office revenue—including international returns—is what matters, and gross revenue is relatively meaningless without comparing it to expenses.
Generally speaking, the sweet spot for judging box office success is grossing around 300% of the budget: 1/3 to cover the cost of production, 1/3 to reinvest in the company infrastructure and personnel, and 1/3 to distribute as profit (an oversimplified model, but it’ll do for purposes of explaining the 3x = success formula).
So for the sake of comparison and contrast (numbers rounded to the nearest million):
Lilo & Stitch: ~$273 million worldwide (including $146 million domestic) against an $80 million budget, or a world gross ~3.4 x the budget. Success.
Hunchback: ~$325 million worldwide (including $100 million domestic) against a $100 million budget, or a world gross 3.25 x the budget. Success.
Hercules: ~$252 million worldwide (including ~$99 million domestic) against an $85 million budget, or a world gross 2.96 x the budget. Success.
But the parameters for success are also determined by past performance. In the post-Second Renaissance, budgets kept going up and returns had a pretty pronounced downward trend (after
The Lion King, of course, there’s not much of anywhere to go but down). Even in instances where the world gross numbers are comparable, the 2nd Ren films handily outperform even the successes that follow by virtue of having much higher returns in proportion to the initial investment.
Lilo, for example, handily outgrossed
The Little Mermaid by some $60 million, but cost twice as much to produce;
Mermaid made better than 500% its cost while
Lilo earned less than 3.5 x its budget. When you consider that those dollars were worth considerably more in '89 than in 2002, and that the studio had benchmark-setting successes in flat dollar figures and ROI during the intervening dozen-plus years--
BatB grossed around 17 x its budget,
TLK grossed 9.4 x its budget in domestic returns *alone*, and more than 20 x worldwide--then
Lilo's success begins to seem pretty conditional indeed.
TENG: ~$169 million worldwide (including $89 million domestic) against a $100 million budget, or 1.69 x budget. Miss.
Atlantis: ~$186 million worldwide (including $84 million domestic) against a $120 million budget, or 1.55 x budget. Miss.
Treasure Planet, of course...yeesh. A $140 million budget that grossed about thirty million less than that worldwide. *Epic* fail. I doubt it was just marketing failure: I didn’t watch the Disney Channel at the time, and I saw ads…but there was nothing I saw that made me want to see the film (and I’m a lifetime Disney animation fan and big fan of the source material. Honestly, I didn't understand the whole Stevenson-Titan A.E. mashup approach to the story; I would have much preferred a straighter-up retelling of
Treasure Island). There’s no way in Hades that Happy Meals could have saved
Home on the Range: nothing about it made me want to see it, not a single kid I knew had any interest, and it was just plain weak (I fell asleep trying to watch it, which is my defense mechanism against films that fail to engage).
I wouldn’t have any idea where to lay blame, but the decision to start rushing two films a year to the market was a poor one, considering the quality of the product simply didn’t come anywhere near measuring up to the benchmark 2nd Ren films that put the company in a position to pursue that production schedule in the first place—not to mention creating additional box office pressure and further diluting the brand by distributing DisneyToon & TV Animation division projects for theatrical release (averaging about one more film per year from 2000-2006).