So, I posted this on Tumblr, and figured I'd post it here, too, just to share some of my thoughts on Hunchback's upcoming Blu-ray:
"MARCH 12, 2013--SAVE THE DATE!
On March 12, 2013, Disney is releasing their animated masterpiece The Hunchback of Notre Dame on Blu-ray for the first time ever. Like many of their catalog, Disney has decided to treat this film like trash by releasing it with zero special-features, with no promotion, no advertising, no marketing, and, to top it all off, by releasing the original film alongside its embarrassing, unwanted sequel. But! This is the first time this film has been released on home video since its DVD debut in 2002. (Insanity, isn’t it?) Disney has ignored the film entirely when it comes to re-releases, toys, merchandise, plushes, dolls, anything. The reason? Either they’re ashamed of the film (which seems to be the case), and are trying as hard as they can to make people forget about it, OR, they’re convinced it isn’t popular enough to warrant any of those things. As an avid fan of Hunchback who spends a lot of time on Tumblr, Disney forums and the internet in general, I can tell you that the latter is CERTAINLY not the case. Fans of Disney’s Hunchback are legion. I think the problem is: WE AREN’T VISIBLE ENOUGH. We need to make ourselves seen by the marketing people at Disney if we want them to treat the film with the respect it deserves. The reason Disney makes it such a big deal when Cinderella or The Lion King are re-released is because they KNOW people are going to go buy the crap they roll out every time those films are due for another ‘special edition.’ We need to show the folks at Disney that Hunchback fans are just as willing to spend money, too, IF Disney would give us that chance. Could you imagine? The Disneystore stocking Quasimodo, Frollo, Esmeralda, Phoebus, Clopin dolls? Ornaments or plushes or mugs or playsets or figurines? To quote Eliza Doolittle, “Wouldn’t it be loverly?”
So, here’s what I’m proposing: even though this upcoming Blu-ray release is a slap in the face to us fans (I could stomach the sequel being with it, but, seriously NO new special features?! No advertisement? No promotion!?), we need to swallow our pride and BUY the thing EN MASSE the day it drops. And spread the word! I have a dream of Hunchback’s Blu-ray sales being so impressive that Disney HAS to acknowledge it. Wouldn’t it be wonderful if the film sold more than Mulan or Pocahontas or Peter Pan? Sold more than Lady and the Tramp? (I know for a fact Hunchback is more popular among Disney fans than that film.) I don’t expect it to do Lion King or Cinderella numbers, but wouldn’t it be cool if it outsold some of those “Diamond Edition” titles Disney likes to lord above the rest of their “forgotten” films?
Unfortunately, money is the only thing that counts in the eyes of a big corporation like Disney. And until the day comes when they treat all of their films equally, money and numbers are the only things that are going to matter. Hunchback is the red-headed step-child in the Disney family, it seems. Popular among hardcore Disney fans and animation fans and, hell, even people who DON’T like the film acknowledge it has one of the best villains in Disney (Hello, Judge Claude Frollo!) and one of the most dramatic and powerful scores (Hello, Alan Menken/Stephen Schwartz!). We fans need to do our best to spread the word that the film is coming out, because Disney certainly isn’t. March 12, 2013. That’s the date. Save it! Let’s make this film a huge seller, people! I’ll certainly be picking up my copy on day one.
Here’s the number for Walt Disney Home Entertainment (US):
1-800-72-DISNEY or (818) 560-5000.
Call and let them know you’d like to see more The Hunchback of Notre Dame merchandise and representation. It couldn’t hurt. Bombard them, flood them with calls. Maybe then they’ll pull their heads out of the sand long enough to give this underrated gem a little love.
Post-script: This film is my favorite Disney film, my favorite animated film and one of my top ten films of all time. It was the first film I ever saw in the theater (at age 4), and it left a huge impression on me growing up. As a fan of the film, I’m just tired of it getting the shaft by Disney. With films like Mulan and Pocahontas, the fans have the Princess line-up, so, those films at least get some merchandise. Hunchback never gets any. If you’re a fan of those films, or Peter Pan or Lady and the Tramp, I meant no offense when I said I want Hunchback to outsell them. I love those films, too. Just not as much as I love this one."
--I know the film is popular here among hardcore Disney fans. (Number 6 on the top 20 animated films countdown!) So, I figured I'd post it here and see if anybody agreed with me on this. I'm just tired of seeing this film get such shoddy treatment. Tired of the lack of fanfare for it in comparison to some of the other DACs. What really gets me ticked off is, like I said, the lack of special features. The film is JUST now getting a re-release after 11 years of being a barebones DVD and Disney isn't even bothering to port over the old LaserDisc special features?
