THE BABY EINSTEIN™ COMPANY INTRODUCES
ON THE GO: RIDING, SAILING, SOARING


Number One Infant/Preschool Video Brand Takes Little Ones Ages Nine Months and Up
on a Journey Through Land, Air and Sea


Read UD's Baby Einstein: On the Go DVD Review

BURBANK, Calif. (October 7, 2005) – As little ones approach their first birthday, they grow especially eager to put names to familiar and favorite objects in the world around them such as cars, boats and planes. The newest DVD title from the award winning Baby Einstein Company, On The Go: Riding, Sailing, Soaring, is a delightful introduction to all three modes of transportation and encourages little ones’ language development by tapping their natural fascination with all things that move. Recommended for ages 9 months and older On The Go is a “must have” addition to any family’s Baby Einstein collection and is available nationwide on October 25, 2005.

From cars to trains, boats to planes and more, this fun filled introduction to transportation combines spectacular real-life images with classical music by Hayden, Beethoven, Mozart and Rossini specially re-orchestrated for little ears and delightful puppet shows to expose little ones to “things that go”. On The Go provides endless opportunities for play and parent child interaction, while engaging little ones to identify and name 24 different kinds of vehicles including wagon, sail boat, hang glider, and more.

Just as children are developmentally ready to start identifying the modes of transportation they are exposed to every day, On The Go gives babies and toddlers the opportunity to see and be exposed to the thrill of cyclists’ traveling along a curvy road, discover a lazy steamboat cruise down the Mississippi River and cheer as a group of multi-colored hot air balloons gently rise off the ground. Everyone is encouraged to join the fun when the Baby Einstein puppet characters sing the classic favorite, “Wheels on the Bus Go Round and Round.”

Each Baby Einstein video provides opportunities for parents and caregivers to interact with their little one and discover the world together from a baby’s point of view. The entire collection of Baby Einstein DVD titles, including On The Go, features multi-language viewing options in English, French, and Spanish. Additional bonus features include “Discovery Cards,” “Guess What I’m Driving?” and “Let’s Sing Together.” Additional favorites for little ones learning to speak are Baby Wordsworth and Baby DaVinci.

On The Go: Riding, Sailing, Soaring is the 19th VHS/DVD title from The Baby Einstein Company, the award-winning creator of the infant developmental media category and best-selling brand of videos for infants and toddlers, from birth. Available at major retailers, the VHS is $14.99 and the DVD is $19.99 suggested retail price.


Buy Baby Einstein: On the Go on DVD from Amazon.com


Read UD's Baby Einstein: On the Go DVD Review

STILLS & MENUS
A still from "Baby Einstein: On the Go - Riding, Sailing, and Soaring" A still from "Baby Einstein: On the Go - Riding, Sailing, and Soaring"
The DVD Main Menu from "Baby Einstein: On the Go - Riding, Sailing, and Soaring" The DVD Bonus Features Menu from "Baby Einstein: On the Go - Riding, Sailing, and Soaring"


Buy Baby Einstein: On the Go on DVD from Amazon.com


Read UD's Baby Einstein: On the Go DVD Review

About The Baby Einstein Company

The Baby Einstein Company, LLC, is the award-winning creator of the infant developmental media category. The company is famous for its best-selling Baby Einstein™ brand of videos, books, music CDs and toys specifically designed for babies and toddlers, from birth. Little Einsteins™, debuting in 2005, is the company’s newest venture, specifically created for the preschool market. Headquartered in Glendale, CA, The Baby Einstein Company is a subsidiary of The Walt Disney Company. For more information, visit www.babyeinstein.com or www.littleeinsteins.com.

© 2005 The Baby Einstein Company, LLC. All Rights Reserved. Baby Einstein, Little Einsteins and the Boy’s Head logo are trademarks of The Baby Einstein Company, LLC. All Rights Reserved. EINSTEIN and ALBERT EINSTEIN are trademarks of The Hebrew University of Jerusalem. All Rights Reserved. www.albert-einstein.org.

Announcements for Other Disney and Buena Vista DVDs Coming Fall 2005:
Disney Princess: A Christmas of Enchantment (November 1)
Disney Channel Holiday (November 1)
A Very Playhouse Disney Holiday (November 1)
Tales From Avonlea: The Complete First Season (November 8)
"Duck Tales" and "Chip 'n Dale Rescue Rangers" Box Sets (November 8)
Five Mile Creek: The Complete First Season (November 8)

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Posted October 7, 2005.